Social media for recruitment presentation - Leveraging social media for recruitment
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Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation. SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media. Need some training - contact us to chat about the options best suited to your organisation
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Social media for recruitment presentation - Leveraging social media for recruitment
- 1. Leveraging Social Media for Recruitment Lynsey Sweales- SocialB Ltd @SocialBUK Social Media & Online Marketing Experts
- 2. What will you leave with today? What are the most effective channels to use? What are you using social media for? Who are you recruiting? Graduates Senior management Large-scale recruitment Mobile technology: how is it different? Innovative approaches: practical examples from recruitment campaigns Social Media & Online Marketing Experts
- 3. SocialB Social media & online marketing experts - social media training courses/webinars - Inhouse social media training - social media consultancy/management - search engine optimisation (being found on Google, etc) - Pay per click Social media council Social Media & Online Marketing Experts
- 4. Different types of social media Although they all enable sharing, there are several different types of social media Blogs are online diaries Microblogs (Twitter) is texting online Forums are conversational threads Video sharing (YouTube) is shared video clips Social photo (Flickr/Pinterest/Instagram) is shared images and photos Social networking (Facebook, LinkedIn, Googleplus) is all of the above Social Media & Online Marketing Experts
- 5. How it relates to business Businesses can – and do – use social media. For every major business function of every organisation, there is an equivalent social media function: Research=Listening to the conversations people have with each other to understand their wants and needs Marketing=Talking in the conversations people have with each other to spread messages about your company, products & jobs Sales=Energising customers/employees to sell you by finding your most enthusiastic customers/employees and supercharging them online Support=Supporting customers/employees to support each other by setting up tools that help them do this Development=Embracing customers/employees to work with each other by integrating them into the way your business works Social Media & Online Marketing Experts
- 6. Why the social media explosion? Free! Sharing is a deeply ingrained human instinct Traditional communications were brand led New communications are word of mouth led Access to internet! Instant! Social Media & Online Marketing Experts
- 7. How is social media driving recruitment? Social Media & Online Marketing Experts 77% of all job postings are posted on LinkedIn & almost half of those don’t get posted anywhere else 94% of all recruiters use LinkedIn to search for candidates (66% for Facebook and 54% for Twitter) – all levels!
- 8. The four key elements to social media success for recruitment Strategy Search SEO (keywords) Social Social Media & Online Marketing Experts
- 9. Social Media Recruitment Strategy Social Media & Online Marketing Experts
- 10. Social Media Recruitment Strategy Without a plan you plan to …….. What does success look like? How has your organisation become successful? With a plan/strategy by any chance?? Q1 “What do we want to achieve with our social media activity?” Social Media & Online Marketing Experts
- 11. Social Media Strategy Your overall objectives will inform what you do in social media in terms of: Who you want to connect with What content you share How you interact with people How often you need to interact with people How you want to influence people to act Its all measureable too! Social Media & Online Marketing Experts
- 12. Who? Create an excel sheet containing: 1) Common job titles – inc. the unique ones in your organisation 2) Primary keywords associated with these same job titles 3) Create some boolean strings – GREAT FREE TOOL - http://labs.socialtalent.co/generator.php 4) Ask your current employees /candidates where they go to speak and chat to their peer groups Which social networks? 5) Review groups on LinkedIn & review members – what groups are they in? 6) Look at other networks and niche sites Social Media & Online Marketing Experts
- 13. SEO Social Media & Online Marketing Experts
- 14. SEO Search engine optimisation Search engines index websites & social media platforms Google, Yahoo, Bing have to decide what answers to give people SEO = having the right keywords that people search on Social Media & Online Marketing Experts
- 15. Where to go keyword digging? Use Google Keyword Planner Use the search engines and their predictive text Use your Google Analytics data (keyword source) Social Media & Online Marketing Experts
- 17. Google Keyword Planner Think like a potential employee - what they would type in What location is/are the role(s) in? City, county, regions, UK wide, global Set up an excel sheet with keywords/keyphrases so they can be used across all your online areas (social media, website recruitment pages, etc.) Start also using the terms to search for the people you are looking for Social Media & Online Marketing Experts
- 18. Keyword friendly content Social Media & Online Marketing Experts Use keywords with hashtags (Twitter),including location Link to the job role!
- 19. Search Social Media & Online Marketing Experts
- 20. Google Searches Social Media & Online Marketing Experts
- 21. Google Searches
- 24. Search – LinkedIn Groups LinkedIn Groups People searches Look for your ideal candidate (or current employees and see what groups they are members of) Social Media & Online Marketing Experts
- 25. Example - Duratex Largest wood panel, metal fittings & sanitary ware manufacturer in Southern Hemisphere Wanted to encourage top Chemistry graduates but were not getting to them Social Media & Online Marketing Experts
- 26. Example - Duratex Targeted students via the Sao Paulo Facebook page and ads Linked to video rather than role straight away Worked really well Social Media & Online Marketing Experts Key take away – think where about the journey of your potential employee – Uni, college, etc
- 27. Social Social Media & Online Marketing Experts
- 28. Social -Two-way communication The key feature that differentiates social media from traditional media is its facility for two-way dialogue This brings with it a number of important advantages: More powerful engagement Improved recall Active involvement Participative for both parties Make this principle core to a social media recruitment strategy Social Media & Online Marketing Experts
- 29. Social MediaTools Social Media & Online Marketing Experts
- 30. Which Social Media Platforms to use? Social Media & Online Marketing Experts
- 31. Example - ACCA Great at sharing content, supporting and encouraging their audience Social Media & Online Marketing Experts
- 32. Social advertising Social Media & Online Marketing Experts Great for targeting specific audiences – i.e. graduates, etc. Key having an attention grabbing ad Facebook & LinkedIn BE AWARE – mobile ads don’t currently show on Facebook /LinkedIn mobile
- 33. Facebook Great for Companies especially if doing lots of regular recruitment Interaction is key, Facebook want you to work for your credibility The REAL value is in your fans content and interaction you your page Think target audience Social Media & Online Marketing Experts
- 34. Twitter If lots of regular recruitment set up a dedicated account If the odd job post on the main Twitter profile – use hashtags Don’t forget to search on Twitter for people too – two way! Social Media & Online Marketing Experts
- 35. LinkedIn Social Media & Online Marketing Experts If lots of regular recruitment set up a Careers page If the odd job post on the main profile, but don’t forget the groups, etc. Don’t forget to go searching too and encourage your employees to share the role on their profiles
- 36. YouTube Think out of the box – a day in the life of a ……. A day in the life of an employee at ……. Bring your organisation to life Social Media & Online Marketing Experts https://www.youtube.com/watch?v=LTF9EOqy9L8
- 37. Social media a route to success?
- 38. Example - AXA Social Media & Online Marketing Experts
- 39. What will you leave with today? What are the most effective channels to use? What are you using social media for? Who are you recruiting? Graduates Senior management Large-scale recruitment Mobile technology: how is it different? Innovative approaches: practical examples from recruitment campaigns Social Media & Online Marketing Experts
- 40. Freebies! Copy of this presentation Our weekly hints and tips email sign up http://socialb.co.uk/ Questions or queries always feel free to ask on @socialbuk on Twitter Online Marketing & Social Media Experts
- 41. Stay in touch! +44 (0)223 258000 Lynsey@socialB.co.uk www.socialB.co.uk @socialBUK Online Marketing & Social Media Experts
- 42. Leveraging Social Media for Recruitment Lynsey Sweales- SocialB Ltd @SocialBUK Social Media & Online Marketing Experts
Hinweis der Redaktion
- Don’t just wait for people to apply for jobs – go looking for people too
- Note people on Twitter use the word grad rather than graduate – key to note and use yourself! UEA use this method - people will often tweet what uni UEA or ??? By the UEA jumping on these tweets and engaging with the person the conversion rate is a lot higher than the other uni who takes days to reply if at all First impressions count!