This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) third presentation from her DCU LINK Techspectations seminar at Dublin City University, supported by DCU Business School. This presentation discusses inbound marketing and provides helpful tips on increasing digital marketing impact on a budget.
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Inbound Marketing Beyond SERPs w/o Fortune
1. Inbound Marketing Beyond the SERPs
Earning great traffic w/o spending a fortune dime
Gillian Muessig, President & Co-founder, SEOmoz
Dublin City University - March 2011
2. Our only marketing expense? Flights + hotels for conferences/events
More at http://www.seomoz.org/blog/the-history-of-seomoz
14. Social Networks
Data and charts of our Facebook and Twitter account performance via http://export.ly
15. Social News / Bookmarking
http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and
http://reddit.com have historically performed best for us, but you should test results
21. Involve a Sharing-Incented Community
The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in
the local restaurant business and got them acquired by IAC
22. Design Like an “Award Winner”
Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration
37. Q+A
Gillian Muessig, President & Co-Founder SEOmoz
CEO Coach, WebmasterRadio.fm
• Twitter: @SEOmom
• Blog: www.seomoz.org/blog
• Email: gillian@seomoz.org
38. Thank You!
Complimentary Student SEOmoz PRO Accounts
Email: Help@SEOmoz.org
Try SEOmoz PRO free for 45 days
Use the code: DCU2011
Gillian@SEOmoz.org | @SEOmom | www.seomoz.org