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Social Media Boot Camp Part I
Maximize Your Marketing Efforts Using Social
Media —


                                                        September 13, 2011




Researching, Locating And Sharing Information
Has Been Simplified By The Internet




                   Creative Business Consulting Group             www.cbc-group.net




                                                                                      1
Facts, Thoughts And Opinions Easily Expressed,
Circulated And Amplified Via The Internet

         Hear Me                                              Engage Me




                       Creative Business Consulting Group                  www.cbc-group.net




Web 2.0 Communication Has Evolved From A
Purely Informative To An Interactive Format

         Tell Me




                                                        Converse With Me


     Face To Face Engagement Is NO LONGER A Requirement
                       for Engagement
                       Creative Business Consulting Group                  www.cbc-group.net




                                                                                               2
Social Media Is A 24/7 Cocktail Party Where No
One Controls The Guest List




                       Creative Business Consulting Group   www.cbc-group.net




It’s Not Just For Kids; Trends In Social Media
Usage Transcends Generations




        Relationship And Community Development Via The
              Internet Impacts Consumers Of All Ages
                       Creative Business Consulting Group   www.cbc-group.net




                                                                                3
Anybody And Everybody Can Participate And
Contribute From Anywhere




                  Creative Business Consulting Group   www.cbc-group.net




80% Of Businesses With 100+ Employees Will
Use Social Media By The End of 2011*




                  Creative Business Consulting Group   www.cbc-group.net




                                                                           4
The Lack Of Strategy And Time Has Slowed
Adoption Of Social Media In Small Business




                      Creative Business Consulting Group   www.cbc-group.net




How Can Your Retail Business Use Social
Media?
•Increase Brand
Awareness
•Word of Mouth Marketing
•Lead Generation & Sales
•Connect With Customers
•Customer Service/Loyalty
•Recruit New Employees




                      Creative Business Consulting Group   www.cbc-group.net




                                                                               5
Small Businesses Must Learn To Shift
Marketing Tactics To Meet Consumer Needs

                                                        OLD
                                                       Sell
                                                       Take
                                                       Push
                                                       Buy Attention
                                                       Control
                                                       Talk
                                                       Transaction




                  Creative Business Consulting Group                   www.cbc-group.net




Small Businesses Must Learn To Shift
Marketing Tactics To Meet Consumer Needs

                     OLD                                      NEW

                   Sell                                        Help
                   Take                                        Teach
                   Push                                        Give
                   Buy Attention                               Attract
                   Control                                     Earn Loyalty
                   Talk                                        Listen
                   Transaction                                 Experience




                  Creative Business Consulting Group                   www.cbc-group.net




                                                                                           6
Consumer Lesson #1: Don’t Interrupt Me –
Engage Me




 – George Benckenstein
                         Creative Business Consulting Group   www.cbc-group.net




Where Should You Invest Your Time and Money?




                         Creative Business Consulting Group   www.cbc-group.net




                                                                                  7
Social Media Marketing Tools Can Reach
Multiple Target Markets At The Same Time




                                 Creative Business Consulting Group   www.cbc-group.net




How Can Facebook Help My Business?

1. Develop Your Personal Brand. Reveal As Much
   Or As Little About Yourself /Your Business As You
   Wish, Allowing You To Personalize Your Brand
2. Target Your Niche. Users Volunteer Vast Amounts
   Of Information About Themselves That You Can
   Readily Access. These Kinds Of Demographics,
   Psychographics, And Techno Graphics Would
   Previously Have Cost Fortunes To Access.
3. Get Rapid Top Google Placement. Current
   Search Engines Are Crawling for SM Content. FB
   Included!
4. Place Targeted Ads. With Facebook Social Ads,
   You Can Test Out Extremely Targeted Advertising
   For Minimal Cost
5. FREE. Connect Regularly with Customers With No
   Cost


                                 Creative Business Consulting Group   www.cbc-group.net




                                                                                          8
Businesses Use Fan Pages To Engage Regularly
With Customers
                                                                         Page Elements:
                                                                         • Event Calendar
                                                                         • Videos
                                                                         • Contest
                                                                         • Surveys
                                                                         • Discussion Boards
                                                                         • Photos
                                                                         • Blog Articles
                                                                         • Relevant Links



Source: Facebook.com, Hubspot.com

                                    Creative Business Consulting Group                 www.cbc-group.net




Your Business and YouTube
  Why Use YouTube? VIDEO Is Compelling
  •   YouTube Has 90 Million Monthly Viewers
  •   43% of Users Are Over 35 And 53% Of Users Earn More Than $60K
  •   20 Hours of Video Is Uploaded EACH Minute
  •   It’s A Different Way To Convey What Your Business Is About
  •   Great Repository For All Your Business Video Content

  How To Use You Tube:
  • Buy A Portable Video Camera
  • Many Have You Tube Software Already Loaded – Direct To YouTube From
    Camera

  What To Video About:
  • Product Training – How To Demonstrations
  • Employee Profiles – Give Your Brand A Personality
  • Customer Testimonials

                                    Creative Business Consulting Group                 www.cbc-group.net




                                                                                                           9
Using YouTube Effectively

Keep Videos Short And To The Point - Start Out With Vital Statistics: Name,
Website, And Company. Spend 30 Seconds On What You Do, Another 30
Seconds On A Tip Of The Day. Remind Viewers Of Your Name And Website
Again.

Publish Often- Make A Schedule. Your Friends And Fans (And Hopefully Potential
Clients) Will Keep Tuning In To Partake In Your Expertise.

Push Videos Out To Facebook Profile - Want More Traffic: Add A Friendly Note
And Ask Your Contacts To Help You Make It Go Viral And PASS IT ON!

Copy The Html Code - From Youtube And Paste It To Your “Post A New Blog”
Page (The Code Portion, Of Course)

Add To Your Email Marketing Software - More Is More

Tag Your Videos - And Drive Traffic To Your Website And Add To Your SEO
Opportunities
                               Creative Business Consulting Group     www.cbc-group.net




Blogs Reach Large Audiences: And The Numbers
Are Growing And Growing.. And Growing
   133,000,000 – number of blogs indexed by Technorati since 2002

   346,000,000 – number of people globally who read blogs

   900,000 – average number of blog posts in a 24 hour period

   77% - percentage of active Internet users who read blogs

   55% – percentage of the blogosphere that drinks more than 2 cups of coffee
   per day

   81 - number of languages represented in the blogosphere

   59% – percentage of bloggers who have been blogging for at least 2 years


Source: thefuturebuzz.com

                               Creative Business Consulting Group     www.cbc-group.net




                                                                                          10
Blog Tips And Tactics: How To Start? What To
Say
                                         •     News Relevant And Timely
                                               Articles About The Bird Industry
                                         •     Post Other Bloggers’ Posts
                                         •     Post Useful Blog Resources
                                         •     Invite Industry Experts To Guest
   • Blogger (owned by Google) is              Write Posts For Your Blog
     free. www.blogger.com/start         •     Report Live From Trade Shows
   • WordPress is free, but you                And Industry Events
     may have to pay for some            •     Review Books, Websites, Blogs
     features.                                 And Of Course
     www.wordpress.com
                                         •     For More Information: Read
   • TypePad Micro -Not Free, but              Books about Blogging
     has great features.
                                                 •    Naked Conversations by
     www.typepad.com/micro                            Robert Scoble

                             Creative Business Consulting Group                www.cbc-group.net




Strategy Must Be Built To Engage Followers and
Build A Community
Using Social Media For Your Small Business Requires A Blend Of Business
And Personal Information
                          - Suggested Blend -
    Personal 40%     • Share Your Personality
                     • Publish Information That Will Help Establish You
                       And Your Brand With Your Followers
                     • Have Fun And Express Yourself
    Share            • Forward Blog Posts (Yours Or Others) That Are Of
    Relevant           Interest To Your Followers
    Information      • Share Articles That Will Be Interesting To Your Fans
    30%              • Make Yourself The Expert By The Information You
                       Share
    Business 30%     • Publish Promotions Or Store Events
                     • Publish Specials/Deals For Followers With Links To
                       Appropriate Webpages And/Or Locations
                     • Host Special Events For FB Fans Only

                             Creative Business Consulting Group                www.cbc-group.net




                                                                                                   11
Use Scheduling Tools To Improve Efficiency
And Productivity For Your Bird Business
   Benefits:
   •Boost Productivity
   •Consistent Messaging
   •Long Range Planning
   •Scheduled Delivery




                             Creative Business Consulting Group        www.cbc-group.net




Key Concepts To Be Mindful Of When You Get
Started
• Develop A Strategy – Align The Path You Will Set Out On With The
  Objectives Of The Journey – How Will This Activity Help Me Achieve
  My Business Goal?
• Allocate Appropriate Resources – Social Media Marketers Report
  Time Spent Working Averages 1-3 Hour Per Day, 5 Days Per Week
• Keep It Simple – Have A Simple System And Automate Everything
  You Can – Minimize The Time Spent, Do Not Jeopardize The Results
• Abolish The Fear Of Transparency – Effective Social Media
  Participation Requires A Paradigm Shift –Embrace The Fact That You
  No Longer Control The Conversation And What People Say About
  Your Business
• Be Flexible – Refresh Objectives And Strategies On A Regular Basis,
  Make Sure You’re Still On Target And Remain Flexible
• Measure Results – Establish Goals And Analyze Results

                             Creative Business Consulting Group        www.cbc-group.net




                                                                                           12
CBCG Is Here To Help

        Lynn Switanowski-Barrett is the Founder and President of
        Creative Business Consulting Group, (CBCG) a Boston
        based Retail Consulting firm.

                   CBCG Helps Retailers Understand:
        •Business Opportunities Created By Using Social Media
        •How to Create Marketing Programs That Engage Customers
        •The Cost Saving Benefits Of Using Social Media
        •How to Create A Social Media Strategy for Your Business

          Call Us To Learn More About How Your Business Can
                      Benefit By Using Social Media

                         617 – 437- 9191

                        Creative Business Consulting Group    www.cbc-group.net




Follow Creative Business Consulting Group

       We Talk Retail In These Places!


                      @RetailHelper


                      http://cbcgretailreport.blogspot.com


                      www.linkedin.com/in/lynnswitanowski

                      http://www.facebook.com/CBCGroup
                        Creative Business Consulting Group    www.cbc-group.net




                                                                                  13

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Social media boot camp pt 1 superzoo

  • 1. Social Media Boot Camp Part I Maximize Your Marketing Efforts Using Social Media — September 13, 2011 Researching, Locating And Sharing Information Has Been Simplified By The Internet Creative Business Consulting Group www.cbc-group.net 1
  • 2. Facts, Thoughts And Opinions Easily Expressed, Circulated And Amplified Via The Internet Hear Me Engage Me Creative Business Consulting Group www.cbc-group.net Web 2.0 Communication Has Evolved From A Purely Informative To An Interactive Format Tell Me Converse With Me Face To Face Engagement Is NO LONGER A Requirement for Engagement Creative Business Consulting Group www.cbc-group.net 2
  • 3. Social Media Is A 24/7 Cocktail Party Where No One Controls The Guest List Creative Business Consulting Group www.cbc-group.net It’s Not Just For Kids; Trends In Social Media Usage Transcends Generations Relationship And Community Development Via The Internet Impacts Consumers Of All Ages Creative Business Consulting Group www.cbc-group.net 3
  • 4. Anybody And Everybody Can Participate And Contribute From Anywhere Creative Business Consulting Group www.cbc-group.net 80% Of Businesses With 100+ Employees Will Use Social Media By The End of 2011* Creative Business Consulting Group www.cbc-group.net 4
  • 5. The Lack Of Strategy And Time Has Slowed Adoption Of Social Media In Small Business Creative Business Consulting Group www.cbc-group.net How Can Your Retail Business Use Social Media? •Increase Brand Awareness •Word of Mouth Marketing •Lead Generation & Sales •Connect With Customers •Customer Service/Loyalty •Recruit New Employees Creative Business Consulting Group www.cbc-group.net 5
  • 6. Small Businesses Must Learn To Shift Marketing Tactics To Meet Consumer Needs OLD Sell Take Push Buy Attention Control Talk Transaction Creative Business Consulting Group www.cbc-group.net Small Businesses Must Learn To Shift Marketing Tactics To Meet Consumer Needs OLD NEW Sell Help Take Teach Push Give Buy Attention Attract Control Earn Loyalty Talk Listen Transaction Experience Creative Business Consulting Group www.cbc-group.net 6
  • 7. Consumer Lesson #1: Don’t Interrupt Me – Engage Me – George Benckenstein Creative Business Consulting Group www.cbc-group.net Where Should You Invest Your Time and Money? Creative Business Consulting Group www.cbc-group.net 7
  • 8. Social Media Marketing Tools Can Reach Multiple Target Markets At The Same Time Creative Business Consulting Group www.cbc-group.net How Can Facebook Help My Business? 1. Develop Your Personal Brand. Reveal As Much Or As Little About Yourself /Your Business As You Wish, Allowing You To Personalize Your Brand 2. Target Your Niche. Users Volunteer Vast Amounts Of Information About Themselves That You Can Readily Access. These Kinds Of Demographics, Psychographics, And Techno Graphics Would Previously Have Cost Fortunes To Access. 3. Get Rapid Top Google Placement. Current Search Engines Are Crawling for SM Content. FB Included! 4. Place Targeted Ads. With Facebook Social Ads, You Can Test Out Extremely Targeted Advertising For Minimal Cost 5. FREE. Connect Regularly with Customers With No Cost Creative Business Consulting Group www.cbc-group.net 8
  • 9. Businesses Use Fan Pages To Engage Regularly With Customers Page Elements: • Event Calendar • Videos • Contest • Surveys • Discussion Boards • Photos • Blog Articles • Relevant Links Source: Facebook.com, Hubspot.com Creative Business Consulting Group www.cbc-group.net Your Business and YouTube Why Use YouTube? VIDEO Is Compelling • YouTube Has 90 Million Monthly Viewers • 43% of Users Are Over 35 And 53% Of Users Earn More Than $60K • 20 Hours of Video Is Uploaded EACH Minute • It’s A Different Way To Convey What Your Business Is About • Great Repository For All Your Business Video Content How To Use You Tube: • Buy A Portable Video Camera • Many Have You Tube Software Already Loaded – Direct To YouTube From Camera What To Video About: • Product Training – How To Demonstrations • Employee Profiles – Give Your Brand A Personality • Customer Testimonials Creative Business Consulting Group www.cbc-group.net 9
  • 10. Using YouTube Effectively Keep Videos Short And To The Point - Start Out With Vital Statistics: Name, Website, And Company. Spend 30 Seconds On What You Do, Another 30 Seconds On A Tip Of The Day. Remind Viewers Of Your Name And Website Again. Publish Often- Make A Schedule. Your Friends And Fans (And Hopefully Potential Clients) Will Keep Tuning In To Partake In Your Expertise. Push Videos Out To Facebook Profile - Want More Traffic: Add A Friendly Note And Ask Your Contacts To Help You Make It Go Viral And PASS IT ON! Copy The Html Code - From Youtube And Paste It To Your “Post A New Blog” Page (The Code Portion, Of Course) Add To Your Email Marketing Software - More Is More Tag Your Videos - And Drive Traffic To Your Website And Add To Your SEO Opportunities Creative Business Consulting Group www.cbc-group.net Blogs Reach Large Audiences: And The Numbers Are Growing And Growing.. And Growing 133,000,000 – number of blogs indexed by Technorati since 2002 346,000,000 – number of people globally who read blogs 900,000 – average number of blog posts in a 24 hour period 77% - percentage of active Internet users who read blogs 55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day 81 - number of languages represented in the blogosphere 59% – percentage of bloggers who have been blogging for at least 2 years Source: thefuturebuzz.com Creative Business Consulting Group www.cbc-group.net 10
  • 11. Blog Tips And Tactics: How To Start? What To Say • News Relevant And Timely Articles About The Bird Industry • Post Other Bloggers’ Posts • Post Useful Blog Resources • Invite Industry Experts To Guest • Blogger (owned by Google) is Write Posts For Your Blog free. www.blogger.com/start • Report Live From Trade Shows • WordPress is free, but you And Industry Events may have to pay for some • Review Books, Websites, Blogs features. And Of Course www.wordpress.com • For More Information: Read • TypePad Micro -Not Free, but Books about Blogging has great features. • Naked Conversations by www.typepad.com/micro Robert Scoble Creative Business Consulting Group www.cbc-group.net Strategy Must Be Built To Engage Followers and Build A Community Using Social Media For Your Small Business Requires A Blend Of Business And Personal Information - Suggested Blend - Personal 40% • Share Your Personality • Publish Information That Will Help Establish You And Your Brand With Your Followers • Have Fun And Express Yourself Share • Forward Blog Posts (Yours Or Others) That Are Of Relevant Interest To Your Followers Information • Share Articles That Will Be Interesting To Your Fans 30% • Make Yourself The Expert By The Information You Share Business 30% • Publish Promotions Or Store Events • Publish Specials/Deals For Followers With Links To Appropriate Webpages And/Or Locations • Host Special Events For FB Fans Only Creative Business Consulting Group www.cbc-group.net 11
  • 12. Use Scheduling Tools To Improve Efficiency And Productivity For Your Bird Business Benefits: •Boost Productivity •Consistent Messaging •Long Range Planning •Scheduled Delivery Creative Business Consulting Group www.cbc-group.net Key Concepts To Be Mindful Of When You Get Started • Develop A Strategy – Align The Path You Will Set Out On With The Objectives Of The Journey – How Will This Activity Help Me Achieve My Business Goal? • Allocate Appropriate Resources – Social Media Marketers Report Time Spent Working Averages 1-3 Hour Per Day, 5 Days Per Week • Keep It Simple – Have A Simple System And Automate Everything You Can – Minimize The Time Spent, Do Not Jeopardize The Results • Abolish The Fear Of Transparency – Effective Social Media Participation Requires A Paradigm Shift –Embrace The Fact That You No Longer Control The Conversation And What People Say About Your Business • Be Flexible – Refresh Objectives And Strategies On A Regular Basis, Make Sure You’re Still On Target And Remain Flexible • Measure Results – Establish Goals And Analyze Results Creative Business Consulting Group www.cbc-group.net 12
  • 13. CBCG Is Here To Help Lynn Switanowski-Barrett is the Founder and President of Creative Business Consulting Group, (CBCG) a Boston based Retail Consulting firm. CBCG Helps Retailers Understand: •Business Opportunities Created By Using Social Media •How to Create Marketing Programs That Engage Customers •The Cost Saving Benefits Of Using Social Media •How to Create A Social Media Strategy for Your Business Call Us To Learn More About How Your Business Can Benefit By Using Social Media 617 – 437- 9191 Creative Business Consulting Group www.cbc-group.net Follow Creative Business Consulting Group We Talk Retail In These Places! @RetailHelper http://cbcgretailreport.blogspot.com www.linkedin.com/in/lynnswitanowski http://www.facebook.com/CBCGroup Creative Business Consulting Group www.cbc-group.net 13