1. Social Media Boot Camp Part I
Maximize Your Marketing Efforts Using Social
Media —
September 13, 2011
Researching, Locating And Sharing Information
Has Been Simplified By The Internet
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2. Facts, Thoughts And Opinions Easily Expressed,
Circulated And Amplified Via The Internet
Hear Me Engage Me
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Web 2.0 Communication Has Evolved From A
Purely Informative To An Interactive Format
Tell Me
Converse With Me
Face To Face Engagement Is NO LONGER A Requirement
for Engagement
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3. Social Media Is A 24/7 Cocktail Party Where No
One Controls The Guest List
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It’s Not Just For Kids; Trends In Social Media
Usage Transcends Generations
Relationship And Community Development Via The
Internet Impacts Consumers Of All Ages
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4. Anybody And Everybody Can Participate And
Contribute From Anywhere
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80% Of Businesses With 100+ Employees Will
Use Social Media By The End of 2011*
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5. The Lack Of Strategy And Time Has Slowed
Adoption Of Social Media In Small Business
Creative Business Consulting Group www.cbc-group.net
How Can Your Retail Business Use Social
Media?
•Increase Brand
Awareness
•Word of Mouth Marketing
•Lead Generation & Sales
•Connect With Customers
•Customer Service/Loyalty
•Recruit New Employees
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6. Small Businesses Must Learn To Shift
Marketing Tactics To Meet Consumer Needs
OLD
Sell
Take
Push
Buy Attention
Control
Talk
Transaction
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Small Businesses Must Learn To Shift
Marketing Tactics To Meet Consumer Needs
OLD NEW
Sell Help
Take Teach
Push Give
Buy Attention Attract
Control Earn Loyalty
Talk Listen
Transaction Experience
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7. Consumer Lesson #1: Don’t Interrupt Me –
Engage Me
– George Benckenstein
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Where Should You Invest Your Time and Money?
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8. Social Media Marketing Tools Can Reach
Multiple Target Markets At The Same Time
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How Can Facebook Help My Business?
1. Develop Your Personal Brand. Reveal As Much
Or As Little About Yourself /Your Business As You
Wish, Allowing You To Personalize Your Brand
2. Target Your Niche. Users Volunteer Vast Amounts
Of Information About Themselves That You Can
Readily Access. These Kinds Of Demographics,
Psychographics, And Techno Graphics Would
Previously Have Cost Fortunes To Access.
3. Get Rapid Top Google Placement. Current
Search Engines Are Crawling for SM Content. FB
Included!
4. Place Targeted Ads. With Facebook Social Ads,
You Can Test Out Extremely Targeted Advertising
For Minimal Cost
5. FREE. Connect Regularly with Customers With No
Cost
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9. Businesses Use Fan Pages To Engage Regularly
With Customers
Page Elements:
• Event Calendar
• Videos
• Contest
• Surveys
• Discussion Boards
• Photos
• Blog Articles
• Relevant Links
Source: Facebook.com, Hubspot.com
Creative Business Consulting Group www.cbc-group.net
Your Business and YouTube
Why Use YouTube? VIDEO Is Compelling
• YouTube Has 90 Million Monthly Viewers
• 43% of Users Are Over 35 And 53% Of Users Earn More Than $60K
• 20 Hours of Video Is Uploaded EACH Minute
• It’s A Different Way To Convey What Your Business Is About
• Great Repository For All Your Business Video Content
How To Use You Tube:
• Buy A Portable Video Camera
• Many Have You Tube Software Already Loaded – Direct To YouTube From
Camera
What To Video About:
• Product Training – How To Demonstrations
• Employee Profiles – Give Your Brand A Personality
• Customer Testimonials
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10. Using YouTube Effectively
Keep Videos Short And To The Point - Start Out With Vital Statistics: Name,
Website, And Company. Spend 30 Seconds On What You Do, Another 30
Seconds On A Tip Of The Day. Remind Viewers Of Your Name And Website
Again.
Publish Often- Make A Schedule. Your Friends And Fans (And Hopefully Potential
Clients) Will Keep Tuning In To Partake In Your Expertise.
Push Videos Out To Facebook Profile - Want More Traffic: Add A Friendly Note
And Ask Your Contacts To Help You Make It Go Viral And PASS IT ON!
Copy The Html Code - From Youtube And Paste It To Your “Post A New Blog”
Page (The Code Portion, Of Course)
Add To Your Email Marketing Software - More Is More
Tag Your Videos - And Drive Traffic To Your Website And Add To Your SEO
Opportunities
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Blogs Reach Large Audiences: And The Numbers
Are Growing And Growing.. And Growing
133,000,000 – number of blogs indexed by Technorati since 2002
346,000,000 – number of people globally who read blogs
900,000 – average number of blog posts in a 24 hour period
77% - percentage of active Internet users who read blogs
55% – percentage of the blogosphere that drinks more than 2 cups of coffee
per day
81 - number of languages represented in the blogosphere
59% – percentage of bloggers who have been blogging for at least 2 years
Source: thefuturebuzz.com
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11. Blog Tips And Tactics: How To Start? What To
Say
• News Relevant And Timely
Articles About The Bird Industry
• Post Other Bloggers’ Posts
• Post Useful Blog Resources
• Invite Industry Experts To Guest
• Blogger (owned by Google) is Write Posts For Your Blog
free. www.blogger.com/start • Report Live From Trade Shows
• WordPress is free, but you And Industry Events
may have to pay for some • Review Books, Websites, Blogs
features. And Of Course
www.wordpress.com
• For More Information: Read
• TypePad Micro -Not Free, but Books about Blogging
has great features.
• Naked Conversations by
www.typepad.com/micro Robert Scoble
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Strategy Must Be Built To Engage Followers and
Build A Community
Using Social Media For Your Small Business Requires A Blend Of Business
And Personal Information
- Suggested Blend -
Personal 40% • Share Your Personality
• Publish Information That Will Help Establish You
And Your Brand With Your Followers
• Have Fun And Express Yourself
Share • Forward Blog Posts (Yours Or Others) That Are Of
Relevant Interest To Your Followers
Information • Share Articles That Will Be Interesting To Your Fans
30% • Make Yourself The Expert By The Information You
Share
Business 30% • Publish Promotions Or Store Events
• Publish Specials/Deals For Followers With Links To
Appropriate Webpages And/Or Locations
• Host Special Events For FB Fans Only
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12. Use Scheduling Tools To Improve Efficiency
And Productivity For Your Bird Business
Benefits:
•Boost Productivity
•Consistent Messaging
•Long Range Planning
•Scheduled Delivery
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Key Concepts To Be Mindful Of When You Get
Started
• Develop A Strategy – Align The Path You Will Set Out On With The
Objectives Of The Journey – How Will This Activity Help Me Achieve
My Business Goal?
• Allocate Appropriate Resources – Social Media Marketers Report
Time Spent Working Averages 1-3 Hour Per Day, 5 Days Per Week
• Keep It Simple – Have A Simple System And Automate Everything
You Can – Minimize The Time Spent, Do Not Jeopardize The Results
• Abolish The Fear Of Transparency – Effective Social Media
Participation Requires A Paradigm Shift –Embrace The Fact That You
No Longer Control The Conversation And What People Say About
Your Business
• Be Flexible – Refresh Objectives And Strategies On A Regular Basis,
Make Sure You’re Still On Target And Remain Flexible
• Measure Results – Establish Goals And Analyze Results
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13. CBCG Is Here To Help
Lynn Switanowski-Barrett is the Founder and President of
Creative Business Consulting Group, (CBCG) a Boston
based Retail Consulting firm.
CBCG Helps Retailers Understand:
•Business Opportunities Created By Using Social Media
•How to Create Marketing Programs That Engage Customers
•The Cost Saving Benefits Of Using Social Media
•How to Create A Social Media Strategy for Your Business
Call Us To Learn More About How Your Business Can
Benefit By Using Social Media
617 – 437- 9191
Creative Business Consulting Group www.cbc-group.net
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