Learn

1. Pining Your Way to Profitable Sales
Using Pinterest to Create Interest In Your Business
January 23, 2014
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1.
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2.
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3.
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Why Listen to Creative Business Consulting
Group - Lynn Switanowski?
28 + Years Retail Industry Experience
Fortune 500 Sales and Marketing
Executive
Successful B-T-C Strategist
Experienced Brand Manager And
Marketing Executive
Social Media Strategist and Developer
Contact Information: (617) 437 -9191
Email: lynn@cbc-group.net
Creative Business Consulting Group
www.cbc-group.net
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2. What Is Pinterest - Why Should I Care About It
For My Retail Business?
1. Pinterest Allows Users To "Curate"
Collections Of Images Based On Their
Passions
2. Pinterest Shares Merchandise With The
Simple Power Of Visual Imagery
3. Top Interests On Pinterest-Crafts, Gifts,
Hobbies/Leisure, Interior Design
4. 80% of ALL Pins Are Re-Pinned (more
views for your business!)
5. Pinterest Converts More Browsers Into
Buyers
See It, Like It, Buy It’ Happens Frequently
617-437-9191
Ragan.com.
Creative Business Consulting Group
www.cbc-group.net
The Time Has Come for Your Business To Pin .
• 43 Percent Of Pinterest Users
Interact With Retailers Or Brands
They Like On The Site
• Pinterest Is Now The Third-largest
Network Behind Facebook And
Twitter
• 70 Percent Of Pinterest Users
Surveyed Say They Use Pinterest
For Inspiration On What To Buy
• The Average Length Of Time On
The Site For Us Users Is 72 Minutes
Per Week
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
Who Are Todays’ Pinterest Users?
• 70% Of Pinterest Users
Are 44 Years Of Age Or
Younger
• 90% of Pinterest Users
are Women
•
• Pinterest Users Have
Highest Average Incomes
Of All Social Media Sites
(44% Earn More Than
$60k)
• Consumers Follow An
Average Of 9.3 Retail
Companies On The Site
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
2

3. Creating A Board Is The First Step . What
Should Your Store Pin About?
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
Pinterest Case Study: Etsy
The E-commerce Website
Focused On Handmade And
Vintage Items, Has The Most
With 235,000 Followers.
• Goal Is Inspiration – Not
Just Sales.
• Boards Showcase Etsy’s
Values To Drive Loyalty And
Engagement
• Post Things That Resonate
With Their Community
• Maintain Balance Of Etsy
Items And Other Content
Pinned To Maintain
Authenticity With Audience
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
Pinterest Best Practices
• Pin On Boards From Various
Sources
(Think Of Complimentary Products Or
Design Inspiration)
• Re-Pin From Other Boards And
Brand Followers
• Use The Follow Button and Pin It
Widgets
• Adding a "Pin It" Button To Your
Product Pages Or Blog Posts Will
Allow Customers And Readers To
Pin Your Products Onto Pinterest
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
3

4. How To Make Pinterest Work For Your Business
Upload Original Content Populate
Pinterest Boards With Original Content As
Often As Possible
Curate Properly Organizing Boards In
Themes – Don’t Be Dull or Overpopulate
Boards With Mixed Content
Learn The Difference Between
Repining And Liking"Re-pin" Is Better
Than A "Like. Re-pinning Means Someone
Has Adopted Your Content And Added It To
Their Mix
Share The Love Follow Those Who Follow
And Re-pin You. It’s the Ultimate Pinterest
Compliment
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
How To Make Pinterest Work For Your Business
Link Your Accounts
Include A Link To Your Twitter And
Facebook Accounts, Which You Can Set
Up By Going To Your Account Settings
And Connecting With Twitter And
Facebook
Pin It
Encourage Your Website Visitors To Share
Your Images With Their Pinterest Followers
By Adding The Pin It Button To Your Website
Price It
Pinterest Pins Which Include Prices Receive
36% More Likes Than Those Which Do Not
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
How To Generate Sales From Pinterest
Run Contests
Pinterest Discourages Self-promotion, So
The Key Is Encouraging Your Followers To
Pin For You!
Create A Gift Registry
Registry Helps Customers Tell Others
What They Would Like To Buy From Your
Store
Use Curated Board Services To
Save Time
Use Services To Help Create BoardsLooks Professional- All Formatting Set,
Takes Less Time– Try: Offerpop.com
617-437-9191
Creative Business Consulting Group
www.cbc-group.net
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5. Creative Business Consulting Group
www.cbc-group.net
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