Most all Companies participate with Marketing Automation - at some level. Whether we develop/utilize our own internal Company’s programs and processes, or if we have partially implemented Third Party Solutions. Who knows? Maybe we selectively chose a specific Module-set of Programs to serve our immediate Company’s Marketing needs for Success -- or we spent Six months deciding on which Platform SOLUTION encompassed Everything to achieve this years Goals.. Lets dive in further to what some Program Feature Sets could be: email marketing, Lead Management, CRMs, ERPs, social CRM, Social Media, Campaign Management, Marketing Intelligence, Contact Management, Content Management, ECM, Project Management, Reporting & Analytics, etc.