The document outlines New York Life's (NYL's) strategy and positioning in 12 steps: 1) NYL focuses on customer loyalty and being a trustworthy company. 2) It is the #1 insurer in customer loyalty and trust. 3) It is riding waves of social networks, openness, and affordable luxury. 4) Its main competitors are The Hartford and ING. 5) It is the only insurer offering dividends on long-term care insurance. 6) It will focus more on online services but outsource nothing. 7) Customers provide loyalty and value through money and loyalty. 8) It presents itself as the good guy compared to competitors.

1. Seth Godin - style PPT about Com 459 Jeff McNeill Lyn Jang

2. WHO ARE YOU -THE COMPANY YOU KEEP STEP 1

3. WHAT DO YOU DO? WE SELL STEP 2

4. NYL VISION # 1 in CUSTOMER LOYALTY & TRUSTWORTY COMPANY STEP 3

5. Waves NYL is riding SOCIAL NETWORKS OPPENESS AFFORDABLE LUXURY LONGEVITY STEP 4

7. WHY ? ONLY insurer in the market to declare a dividend on its long-term care insurance products STEP 6

9. WHO LOVES YOU? NYL CUSTOMER LOYALTY & VALUE GIVES MONEY & LOYALTY TAKE STEP 8

10. THE GOOD GUY THE BAD GUY CUSTOMER has the ONLY VARIOUS PRODUCTS, ITS NOT USEFUL STEP 9

11. YOUR NAME STEP 10 a respected name with life in it

12. STEP 11 TRUELINE OF THE COMPANY YOU KEEP

13. STEP 12 EXTENSION CORD? AGENT MOUTH POWER TALK CUSTOMERS

14. NYL’S STRATEGY STEP 13 KEEP A BIG FISH IN SMALL POND

15. T hank you