1. Potentia Consulting Group – Outplacement
POTENTIA CONSULTING GROUP

2. Your Presenter
Lyndsay Potts
Lyndsay has over 10 years corporate experience in the pharmaceutical and oil industry holding
Regional HR Asia Pacific positions for Mundipharma (Purdue Pharma) and Afton Chemical. An
Organizational Psychologist he has worked for Right Management Consultants and Drake Beam Morin
in leadership and career development.
He has lived and worked in Singapore for 14 years and has worked in the Asia Pacific region for over
10 years. He started his career in the Australian Defense Forces as a Psychologist. He currently runs
his own business Potentia in Singapore and Thailand. Potentia Thailand are the distributor for CPP
products that include MBTI® and FIRO-B®. Potentia Singapore is the distributor for The Leadership
Circle instrument.
He has an extensive knowledge through his corporate and consulting background in achieving
leadership effectiveness through leveraging understanding, practice, and mindset. He has assisted
many senior executives to improve personal effectiveness, interpersonal effectiveness, and leadership
effectiveness. His clients he has worked with include P&G, HP, Reuters, JP Morgan, Westpac in
Australia and Asia.
Lyndsay holds a Master of Organizational Psychology degree from The University of Western Australia
and is an ICF member and Results Coach. He is certified in a range of tools including MBTI®, FIRO-B®,
The Leadership Circle, and many others.
POTENTIA CONSULTING GROUP

3. Overview
Potentia use a high tech/high touch approach to career transition, and
believe it is the Career Coach that makes the difference, not the
technological tools.
We use a 3 stage process of:
• Coaching
• Connecting
• Landing
To ensure participants achieve their job search and career goal.
POTENTIA CONSULTING GROUP

4. Potentia Career Transition Process
Coaching Connecting Landing
•Understanding the emotional
impact of retrenchment Focused attention on allopportunities against
•Using a social media contact manager •Comparing
personal marketing plan
•Self-assessment
•Using research tools - Hoovers®
three ensures potential offers
•Negotiating
•Fundamentals of networking
•Identifying career directions
using the MBTI® and Strong •Dealing with search firms transforms to results.
•Onboarding
Interest Inventory® and other •Connecting with job lead aggregators
assessments •Interview coaching
•Career Map
•Preparing a resume and other
documentation
•Developing a social media plan
•Understanding online tools
•Finalizing a personal marketing
plan with targets
•Interview coaching
POTENTIA CONSULTING GROUP

5. Potentia Career Transition Process
Coaching
Outcome: Insight into career directions that match their personal profile. Preparing
documentation and person for presenting.
•Understanding the emotional impact of being retrenched
•Self-assessment of values, interests, personality, skills and accomplishments
•Identifying career directions using the MBTI® and Strong Interest Inventory® and other assessments
•Goal setting process
•Preparation of a career map
•Preparing a resume and other documentation
•Developing a social media plan
•Understanding online tools
•Finalizing a personal marketing plan with targets
•Interview coaching
POTENTIA CONSULTING GROUP

6. Goal Setting Process
Coaching
Mining and refining process to end with defining the right directions both in terms of next step and
career direction.
Right Job:
• Will this position move me in the next step towards my career goal(s)?
• Is my target position(s) a best fit to my personal preferences?
• What are my other options?
POTENTIA CONSULTING GROUP

7. Career Mapping Process
Primary Role Industries
Secondary Companies
Role
Alternatives Contacts
Start own
Consulting Online Face-to-face
business
Start Business
POTENTIA CONSULTING GROUP

8. Potentia Career Transition Process
Connecting
Outcome: Connecting participants with contacts and job leads. Ensuring
performance at interviews.
•Connecting with opportunities based on Career Map
•Using a social media contact manager
•Using company research tools - Hoovers®
•Fundamentals of networking
•Dealing with search firms
•Connecting with job lead aggregators
•Interview coaching
POTENTIA CONSULTING GROUP

9. Use of Social Media for Career Transition
Social Media is just one part of the career
transition process. It is a tool to support: Where jobs come from:
Networking – 75%
•Presentation to a larger audience of Search Firms – 20%
possibilities. Job Boards – 5%
•New ways of presenting self to the world
•Connect with more people faster
•Identify Job Leads fast
POTENTIA CONSULTING GROUP

10. Social Media and Career Transition
The most valued aspects of
outplacement:
1. “the coaching”
2. “job leads”
POTENTIA CONSULTING GROUP

11. Linkedin as the Start
“It all centers around
Linkedin”
POTENTIA CONSULTING GROUP

12. Contact Mining
Know more about who
you know…
POTENTIA CONSULTING GROUP

13. Contact Mining
POTENTIA CONSULTING GROUP

14. Online Resume
POTENTIA CONSULTING GROUP

15. Online Resume
POTENTIA CONSULTING GROUP

16. Potentia Career Transition Process
Landing
Outcome: Reviewing opportunities consistent with their career map and
moving to convert to job offers.
•Comparing opportunities against personal marketing plan
•Negotiating offers
•Onboarding
POTENTIA CONSULTING GROUP

17. Job Lead Aggregators
POTENTIA CONSULTING GROUP

18. Participant Reporting
Once a month personalized reporting on each participant in an individual program.
“Too often our people go into
outplacement and we never
hear about them again”
POTENTIA CONSULTING GROUP

19. Singapore Biographies
Rosalind Potts
Rosalind is an experienced Business Psychologist having spent the past fourteen years
specializing in the field of assessing and developing leadership talent. Prior to entering the
world of consulting, Rosalind started her career in Human Resources in Australia with
BHP Billiton one of the world’s largest resource organizations. She later worked at Ciba
Specialty Chemicals in Singapore where she managed HR issues across Asia-Pacific.
She has also worked with organizations in various coaching engagements to help talent
that might be experiencing a few problems along their development journey. Her key
clients include Royal Dutch Shell, Holcim, Credit Suisse, Roche Pharmaceuticals, and
Barclays Capital. Rosalind has a Master of Organizational Psychology degree from the
University of Western Australia.
Lyndsay Potts
Lyndsay has over 16 years experience in the HR in the Asia Pacific region, the last 13
years in Singapore. For the past 6 years he has held the role of Regional Human
Resource Director for Mundipharma a US based global pharmaceutical organization. A
Business Psychologist by background he holds a Masters of Organizational Psychology
from the University of Western Australia.
In previous roles he was the Business Development Director for DBM and Right
Management Consultants working throughout the Asia Pacific region. His expertise is in
Leadership Coaching, Career Development, and Psychometric Testing.
POTENTIA CONSULTING GROUP
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20. Singapore Biographies
Ng Sing Hwee
Her most recent role was the Head of HR for Singapore, and the Regional
Operations HR Business Partner for Operations in Asia Pacific in British
American Tobacco (BAT). Prior to joining BAT, she was a Senior Consulting
Associate with DDI Asia Pacific Int’l Ltd, and Project Leader with The
Management Partnership.
As a certified Administrator in Targeted Selection®, Facilitator in DDI’s and
Achieve Global’s training programmes and systems, and certified Assessor for
Executive and Leadership Assessment Systems including the SHL suite of
Occupational Tests and Occupational Personality Questionnaire, she is well
positioned to provide advice to her business partners on identifying, managing
and developing leaders and talent within organisations.
Sing Hwee graduated from the Nanyang Technological University, Singapore,
with a Bachelor of Business Studies, majoring in Human Resources.
POTENTIA CONSULTING GROUP
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21. Thailand Biographies
Dr. Terdtoon Thaisriwichai
Dr. Terdtoon is an career coach who has worked with numerous executives and leaders to reach their goals and achieve
professional as well as personal breakthroughs throughout their careers. With over 20 years of experience embedded deep in
the corporate world in the field of HR, organization development, and leadership development, as well as with over a decade of
teaching, training, mentoring, and coaching a wide variety of professionals, Dr. Terdtoon is able to reach his clients and help
them to maximize their own abilities and achieve their biggest dreams to their highest potential.
Dr. Terdtoon has coached business and HR executives through a wide variety of challenges, including those involving
leadership issues, change management challenges, and periods of leadership transition. His training in HR, coaching and
psychology, coupled with his innate and experienced business acumen give Dr. Terdtoon the insight needed to work with his
clients as they seek illumination in how to overcome professional as well as personal impasses which may be keeping them
from being and doing the best that they can in their professional HR careers. With the support of Dr. Terdtoon, clients can find
focus on the issues that really matter and discover solutions and alternatives through their own thinking so that they can
succeed and reach new levels of excellence, while learning how to avoid obstacles that may be getting in their way or impeding
their progress to be who they really want to be.
Dr. Terdtoon’s approach to coaching is also to train his clients how to become coaches themselves, so that they can in turn
offer these skills to their own group of professionals to whom they are in charge. Dr. Terdtoon believes in the philosophy of
learning by doing, and that the values and skills he imparts should become traits for which his clients not only gain benefit from
but spread and teach to those around him as well.
By offering a coaching style that is inclusive, non-judgmental, and positivist in nature, Dr. Terdtoon creates an environment that
is collaborative and conducive to real, lasting growth and change. His passion for bringing out the best in his clients is what
makes working with Dr. Terdtoon a rewarding and exuberant experience .
POTENTIA CONSULTING GROUP

22. Malaysia Biographies
Annie Liza Muhummad
Annie, is the Partner and Director of Consulting for our Operations and Certified Executive Coach who
has accumulated respectable 500 coaching hours, providing Executive Coaching to Senior Level leaders
in the public sectors. She has provided numerous consulting experiences to both multinational and local
organizations at the regional and local levels in the areas of HR Consulting, Organization Consulting,
Change Management and Career Management / Career Transition.
Prior to setting up CSA, Annie has served as Director/Senior Consultants in 2 of the largest international
consulting firms in Career Transition and Change Management. She was instrumental in leading and
designing Transition Strategies and Organizational Development strategies for clients, supporting the
management as well as employees from the Senior Management level right down to the operator’s level.
Annie graduated with honours (top 10%) holding an MBA from American university. She has served in
leading multinational in Oil & Gas industry, as well as Malaysian local companies covering wide spectrum
of HR as well as Business Development. She has held senior management position in a subsidiary of a
giant Utility company as the Head of Human Resources and Public Relations departments.
Notable Projects: Project Director for several large Work Force Reduction projects involving plant closure
affecting as many as 2500 employees, business relocations, mergers & acquisition, various downsizing
exercises for both multinational and local organizations for group as big as 700 people at a time. Designed
and executed Organizational restructuring, Strategic Career Management and Development, Rebuilding
exercises, including total revamping of HR department for Utility company and Leadership Development
Program for multinational retail organization.
POTENTIA CONSULTING GROUP
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23. Hong Kong Biographies
Steve Lazar
Steve is the former Greater China Managing Director of Right Management, and in this
role has worked with companies and executives in Hong Kong, China, Korea, and Taiwan.
In this capacity he advised companies and individuals on career transition issues,
managing and leading organisational change, leadership development, high value talent
retention and merger / acquisition support.
He is former Asia-Pacific product and marketing director for Reuters and Dow Jones and
has worked closely with multi-national clients across a variety of industries. He holds
Bachelor and post-graduate qualifications in both arts and sciences, as well as in various
business disciplines.
He parlayed his privileged position as a global business journalist in the 1980s into a
vantage point from which he witnessed the birth of organisational development and talent
management efforts across a range of Asian organisations.
In his transition from editorial to management and consulting, Steve began working with
high-value job candidates and ultimately helped pioneer the development of Career
Transition and Career Coaching services in North Asia and Greater China.
Attributing his success to a humane focus and positive communication skills, Steve is
sought out by top professionals for his insights. He has participated in HR and
Leadership conferences as an organiser, speaker and active delegate.
Steve holds a BA from Notre Dame, USA, and MBA. He is accredited in a range of
assessment instruments.
POTENTIA CONSULTING GROUP
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