Our logo is a very valuable asset. We must treat it nicely, and use it strategically to create a unifi ed look. It must appear prominently on the front cover, home page, or equivalent location of all print, video, and electronic publications.

1. How we look...
Graphic Identity Guide

2. Our logo is a very valuable asset. We must treat it nicely, and use it strategically to
create a unified look. It must appear prominently on the front cover, home page, or
equivalent location of all print, video, and electronic publications.
V1 V2
Brand Attributes:
 Confident
 Progressive
 Friendly
 Comfortable
 Savvy
 Functional
When you put together a publication, write the content and design the layout to
communicate these key attributes.

3. Examples

4. Logo and Font
Quick Reference Guide

5. Logo and Font
Quick Reference Guide
CYMK RGB
36 168
24 175
44 149
0
80 33
47 64
100 27
56
29 171
53 119
92 52
11
Serif Fonts - Best for large amounts of text Serif Fonts - Best for headlines
Minion Pro Franklin Gothic Medium
Times News Roman Arial
Century Schoolbook News Gothic DM Bt
Myriad

6. General Guidelines
Before You Write
 Plan writing with your audience in mind
 Organize you ideas logically
 Avoid inadvertent racial, class age or gender stereotyping
 Always ask how to spell a name before you print it
After You Write
 Have someone else read your copy for clarity
 Use your computer’s spell checker, but remember it will not catch many proper
names or homonyms
 Proofread two or three times and have someone else proof the document as well.
Social Media Guidelines
Purpose of Using Social Media:
Use Facebook (and other social media) as a tool to invite library users into the library and/
or to our website.
Guidelines:
 Broadcast changes or important messages (hour changes/internet down/etc)
 Highlight library services and/or materials (new services, holiday books, etc)
 Invite library social media followers to library events
 Share news relevant to the library and its users.
 Share media (videos, photos, etc) relevant to the library and its users
Other:
Is your posting appropriate? When posting for the library, remember you are representing
the library and the City of Nampa. Do not post personal beliefs, opinions, ideas, etc. Keep
postings family friendly.
Respect other departments’ updates. Do not immediately post on top of their posts, doing
this pushes the posts down and making them less visible. If someone has posted . . . wait
until the next day.
Only designated administrators can post representing the library.

7. Some Do’s and Don’ts
We don’t want to limit your creativity with a lot of rules and regulations, but there are
some tricks that keep us looking good, and there some things that are ugly and need to
be avoided
Do
Leave some space around the logo. Use white or neutral backgrounds. If you have to put
the logo on a color use the reverse logo on green.
Don’t
 Put the logo on yucky colors
 Put the logon on one of the colors in it’s own color palette
 Use a negative logo on backgrounds that are too light or cluttered
 Rotate the logo
 Skew the logo
 Don’t add embellishments, like drop shadows , embossing, etc.