1. GE Innovation Barometer
A preview of the 2012 results
Algeria Analysis – Updated Deck

2. Methodology Reminder
 Telephone survey of 2800 Senior Business Executives, carried out by
StrategyOne an independent research and consulting company
 Average interview length is 16 minutes
 Carried out between Oct 15 and Nov 15 2011 in 22 Markets
 Results presented here are 100% Final
 Sample is high level (all SVPs & above, 30% C-Level)
 All respondents directly involved in the Innovation strategy or process
within their company
 Average company size is 1 500 employees, 20% of respondents belong to
companies of more than 5 000 employees
 Year on Year tracking can be done in 12 markets

3. Sample details
 100 resp. / market min.
 Boosted samples in US & BIC countries
 Each market has the same weight in Global results
independently of sample size
 Tracking possibilities in 12 markets (indicated below with a *)
AMERICAS: 700 APAC= 800 EUROPE= 700 MENA = 600
USA*/300 China*/ 200 Germany* /100 Israel* / 100
[Regional Split] India*/ 200 Sweden */ 100 Turkey / 100
Brazil*/ 200 Singapore/ 100 UK/ 100 KSA* / 100
Canada/ 100 Australia*/ 100 France/ 100 UAE* / 100
Mexico/ 100 S. Korea*/ 100 Poland/ 100 Algeria / 100
Japan */ 100 Russia 200 Sth Africa / 100
3/
GE Title or job number /
3/1/2012

4. Algeria Executive Summary
Allocation of resources and budget:
 Algerian respondents are quite satisfied with the way their country is allocating resources to address
national priorities. They display above average satisfaction as per energy related issues, job creation and
healthcare are two areas where respondents might want to see additional resources allocated
Innovation « new model »:
 Algerian respondents recognize fully the need to embrace the changing nature of innovation, they rely
mainly on R&D and scientific research to drive innovation maybe more than creativity. They express a
need for localizing innovation to address specific needs but less so than the global average. They
recognize the value of partnership to drive innovation, but they don’t necessarily associate innovation
with improvement of life conditions for citizens
Environment for innovation:
 Business executives report below average satisfaction about the context for innovation in Algeria. Most of
the 13 dimensions evaluated tend to be perceived more negatively than the global average.
The dimensions that are perceived particularly negatively are access to private investment, the efficacy
of IP protection and the possibilities to partner with universities or to trust them to prepare tomorrow’s
innovative leaders. One notable point is also that Algerian respondents are less convinced than others
that public-private partnerships have proved effective in their country to support innovation
 On the longer term, Algerians have a much more positive appreciation about the way the innovation
context has evolved: 93% of them feel it has been improving over the last 5 years
4/
GE Title or job number /
3/1/2012

5. Algeria Executive Summary
Optimism that innovation will drive improvement in citizens’ lives
 Even if Algerian respondents would like to see improvement in the overall framework for innovation of
their country, they display very strong optimism and confidence that innovation will successfully drive
improvement in all dimensions of citizens life, from transport to education, health and energy. Algerians
have one of the strongest “innovation optimism” view of all countries tested. This epitomizes a very
strong enthusiasm about the benefit that innovation will induce in citizens day to day lives
 In terms of sectors that could benefit from improved innovation policies to create profit and growth,
energy and healthcare are high on the list, (confirming a global trend) but Algerians also highlight the
potential of construction industry, FMCG and retail more than other markets
Economic crisis impact:
 The crisis impact on Algerian business innovation strategies seems to have been very limited compared
to the global average. The strongest change the crisis induced in Algeria seems to be that companies
focus much more on incremental innovation as opposed to the development of brand new products or
services
Priority needs to innovate more on a day to day basis:
 Like most countries, Algerian respondents mention talent as one of their first needs to innovate more,
however this is a less clear priority than in other markets. What is specific to Algeria is the demand for
less bureaucracy in applying to innovation related government funding. The possibility to partner with
universities for R&D needs and the need for more partnership opportunities overall is also strongly
expressed
5/
GE Title or job number /
3/1/2012

6. Results Overview

7. Context: Evaluation of the way the
government allocates resources and
budget to tackle global challenges

8. Global & Local Results
Innovation as a National Priority?
Budget & Resource Allocation Index
How successful is your country in allocating resources to tackle national priorities?
Index on 100 pts. The higher it
is the more confident
Environment
respondents are that their
country is successfully Global: 62
allocating resources and
budget to address this priority Energy needs Research & Innovation
75 59
Global: 65 Global: 64
61
GLOBAL
Energy security 68 62 Education
Algeria
Global: 62 Global: 57
58 61
Healthcare Social Inequalities
Global: 61 Global: 54
67
Jobs
Global: 59
8/
GE Title or job number /
3/1/2012

9. Defining Innovation

10. Global & Local Results
Defining Innovation: what are the two
most important dimensions?
Which two aspects below most closely correspond to your personal definition of
innovation?
Suggested dimensions Global average Algeria
The implementation of new processes, products,
47% 28%
organizational changes or marketing changes
An environment/culture that embraces positive change,
42% 48%
creativity and continuous improvement
Research and development , new intellectual property
41% 37%
(IP), and inventions
Staying ahead in the market and being a market leader 32% 28%
Solutions that benefit society and societal outcomes
29% 50%
(including environmental outcomes)
None of the aspects above is close to my personal
10% 9%
definition of innovation
10 /
GE Title or job number /
3/1/2012

11. The “New Model” for Innovation
identified last year is confirmed, This
model can be articulated
around 5 Cs:
ompetitiveness
reativity
ollaboration
ommunities
hange

12. Global Results
Innovation is a transformation driver
for national economies
To what extent do you agree or disagree with each of the following statements?
Strongly agree Somewhat agree Somewhat disagree Strongly disagree Unsure % Agree
Innovation is the main lever to
create a more competitive economy
in my country
60% 32% 6% 92%
Investing in innovation is probably
the best way to create jobs in my
country
49% 37% 10% 86%
Innovation is the main lever to
create a greener economy in my
country
46% 39% 11% 85%
12 /
GE Title or job number /
3/1/2012

13. Global & Local Results
Innovation and competitiveness
85% 86%
92% 87% 86% 81% 85% 84%
Global Algeria
87% Global Algeria
81% Global Algeria
84%
Innovation is the main Innovation is probably Innovation is the main
lever for a more the best way to create lever to create a
competitive economy jobs greener economy
(% agree) (% agree) (% agree)
13 /
GE Title or job number /
3/1/2012

14. Global Results
Change: Cards are being re-shuffled in the
21st century innovation game
To what extent do you agree or disagree with each of the following statements? (% agree)
More than ever SMEs
The way companies
80% innovate is totally
different from the past
and individuals can be
as innovative as large 80%
companies
Today innovation is More than ever
more driven by people’s innovation needs to be
73% creativity than by high
level scientific research
localized to serve
specific market needs
74%
14 /
GE Title or job number /
3/1/2012

15. Global & Local Results
Innovation in the 21st Century
80% 72%
80% 90% 73% 60%
90%
Global Algeria Global Algeria
60%
The way companies will Today innovation is more driven
innovate in the 21st century is by people’s creativity than by
totally different from the past high level scientific research
(% agree) (% agree)
15 /
GE Title or job number /
3/1/2012

16. Global & Local Results
More than ever before, innovation needs to be
localized to serve specific market needs
Market detail (based on % of respondents in agreement with the statement)
92%
88% 89%
87% 87% 87%
86% 86%
Global average  74%
83%
78%
74%
72%
71%
69% 69% 69%
66%
65% 66%
56%
55%
52%
16 /
GE Title or job number /
3/1/2012

17. Global & Local Results
More than ever before, SMEs and individuals
can be as innovative as large companies
Market detail (based on % of respondents in agreement with the statement)
94% 95%
92%
89%
87%
86% 86%
Global average  80% 84%
85% 85% 85% 85%
82%
79%
78%
77%
70% 70% 70%
65%
60%
57%
17 /
GE Title or job number /
3/1/2012

18. Global Results
Confirming a new innovation model:
fueled by partnerships and purpose
To what extent do you agree or disagree with each of the following statements?
Strongly agree Somewhat agree Somewhat disagree Strongly disagree Unsure % Agree
21st century innovation is about
partnerships between several
players more than the success of an
52% 34% 9% 86%
organization alone
Great 21st innovations will be those
that bring value to society as a
whole and not only to individual
50% 34% 11% 84%
consumers or citizens
The greatest innovations of the 21st
century will be those that have
helped to address humnan needs 40% 36% 15% 76%
more than those that have created
the most profit
All items stable on the tracking scope
18 /
GE Title or job number /
3/1/2012

19. Global & Local Results
Confirming a new innovation model:
fueled by partnerships and purpose
86% 84% 75%
86% 88%88% 84% 79% 76% 64%
Global Algeria Global Algeria Global Algeria
79% 64%
Innovation is about Great Innovations bring The greatest Innovations will
partnership between several value to society not only to be those that help to address
different players more than individual consumers or human needs more than those
stand alone success citizens creating the most profit
(% agree) (% agree) (% agree)
19 /
GE Title or job number /
3/1/2012

20. Global & Local Results
Who will drive innovation the most in
the next decade: collaborating
partners, SMEs, MNCs...?
Global Algeria
41%
38%
28%
25%
21%
16%
8%
4% 4% 3% 4% 4%
2% 2%
A combination of Small and medium Large companies Individuals Universities Government Other / I don’t know
players partnering companies
together
20 /
GE Title or job number /
3/1/2012

21. Innovation is still an optimism driver
globally. Business is confident that
improved innovation policies would
drive not only profit and jobs in
various economic sectors, but as well
contribute to improve citizens’ life

22. Global & Local Results
Beyond growth, can innovation
successfully improve people’s lives?
How successfully do you think innovation could improve citizens lives in each of the
following areas in the next 10 years?
Global Algeria
Very successfully Somewhat successfully
Communications 52% 38% 90% 96%
Health quality 39% 42% 81% 86%
The job /market 37% 44% 81% 90%
Environmental quality 37% 43% 80% 77%
Transport quality 37% 43% 80% 94%
Energy security 35% 43% 78% 90%
Access to education 35% 43% 78% 92%
Education quality 33% 42% 75% 76%
Access to healthcare 32% 43% 75% 89%
Housing quality 29% 44% 73% 83%
Citizen security 29% 41% 70% 87%
22 /
GE Title or job number /
3/1/2012

23. Global & Local Results
Innovation Optimism Continuum:
Index on 100 pts based on citizen life improvement
Index on 100 pts. The higher it
is the more optimistic Enthusiast 90
respondents are that in their
country increased innovation 84
83 83
will transform into improved
life conditions for citizens
Optimist 77
78
80 80 80
81
72
Reserved 71 72
70 70 70 70
66
65
64
61
59 59
23 /
GE Title or job number /
3/1/2012

24. The Global context for Innovation is
multifaceted and inconsistent. Overall
governments have been successful at
making Innovation a priority over the
last 5 years, yet a clear need of
harmonization remains. More than the
amount of resources allocated to
support innovation the effectiveness
of the system is challenged in the
“innovation driven” economies

25. Global & Local Results
A mainly positive perspective on the
way local innovation contexts evolved
4% Brazil 96%
82% of respondents 4% Israel 96%
globally think that the 4%
4%
Saudi Arabia
Turkey
96%
96%
context for Innovation in 5% UAE 95%
7% China 94%
their country has 7% Poland 93%
improved over the last 5 7% Singapore 93%
7% Algeria 93%
years 9% India 92%
15% Russia 87%
16% Canada 84%
16% Germany 84%
17% Total 82%
19% Sweden 81%
23% Mexico 77%
23% South Korea 77%
29% South Africa 71%
31% Australia 69%
32% UK 68%
36% Japan 64%
40% France 60%
50% USA 50%
Local context has worsened Local context has improved
25 /
over the last 5 years (%) over the last 5 years (%) GE Title or job number /
3/1/2012

26. Local Results
Improved or worsened?
Key Improvements Key Set Backs
Government Policy
“Politics, government change, now it's easy to have an access
to financial credit for investment.”
“Better financing of innovation by governments”
« Open » Mentality No trend Identified
“ We can see that the Algerian government became aware of
the importance of innovation, and we can observe change”
“Algeria opened themselves for the market.”
Investment in Innovation – esp Industry
“We have had a lot of money invested in innovation to
companies from the government to enable them to achieve”
“The industrial firms and public authorities/institutions have
invested a lot in innovation in the past 3 years.”
26 /
GE Title or job number /
3/1/2012

27. Global Results
A closer look at some key elements of
the Innovation framework
Please state whether you totally agree, somewhat agree, somewhat disagree, totally disagree with
the following statements:
In my country….
22% There is an appetite for Innovation among young generations 75%
30% The general public understands the value of Innovation 67%
28% It is easy to partner with Universities for R&D 66%
31% IP protection is effective 63%
30% PPPs have proved effective to support Innovation 63%
37% Local Universities efficiently prepare tomorrow Innovative leaders 59%
38% Society accepts taking risks as part of the Innovation process 59%
37% Gov. supports both large companies and SMEs that innovate 57%
34% Trade regulations are not hindering Innovations commercial success 57%
39% The speed at which innovative products are coming to market is adequate 57%
36% Private investors are supportive of Innovative companies 56%
47% The Government allocates an adequate share of budget & resources to support Innovation 46%
52% Government’s support to Innovation is efficiently organized and coordinated 42%
Total Disagree (%) Total Agree (%)
27 /
GE Title or job number /
3/1/2012

28. Global Results
The best - and the worst- of the global
context for innovation
+ Support from
Populations
Partnerships
with Univ.
IP and Patent
protection
Public Private
Partnerships
Organization Private
- of Gov.
Support
Intensity of
Gov. Support
Investment
Drought
Speed to
Market
28 /
GE Title or job number /
3/1/2012

29. Local Results
The best - and the worst- of the
Algeria context for innovation
Appetite for Gov supports General public is Society as a
+ Innovation among
young
generations
both Large
Companies and
SMEs
convinced of the
value innovation
brings to citizens
whole is
accepting of
taking risks
The speed at
-
Local univ
Efficiency of Gov which innovative
prepare tomorrow Private investors
support products are
leaders
coming to market
The green boxes indicate a satisfaction significantly higher within this country on this element
The yellow boxes indicate a satisfaction significantly lower within this country on this element
29 /
GE Title or job number /
3/1/2012

30. Global & Local Results
Perception of the Innovation Environment
(Algeria vs. Global average)
Below average Above average
Overall Innovation context
Private Investors
Trade regulations are not a limit to innovative commercial success
General public is convinced of the value innovation brings to citizens
Appetite for Innovation among young Generations
Society as a whole is accepting of taking risks as part of the Innovation…
The speed at which innovative products are coming to market is adequate
IP Protection
Local Univ prepare tomorrow leaders
PPPs have proved effective in supporting Innovation
Easy R&D Partnership with Univ
Gov support both Large Companies & SMEs
Efficiency of Gov Support
Intensity of Gov Support
The green bars indicate a satisfaction significantly higher than the Global average on this element
The yellow bars indicate a satisfaction significantly lower than the Global average on this element
30 /
GE Title or job number /
3/1/2012

31. Global & Local Results
Perception of the Innovation Environment
Index on 100 pts
78
Index on 100 pts. The higher it
is the more satisfied
respondents are about the
context for Innovation in their
Favourable 73
72
market. 71
67 67
66
Balanced
62
Unfavourable 58 59
61
58 58
55
55
54
53
Adverse49 51 52
48 48
43
31 /
GE Title or job number /
3/1/2012

32. Global Results
What is the impact of the economic
crisis on business innovation? Total
Totally agree Somewhat agree Somewhat disagree Totally disagree Unsure Agree
Internal change
Change in culture with firms
34% 43% 11% 4% 77%
reassessing current risks
Change in culture with firms taking
28% 40% 19% 7% 68%
fewer risks
Greater focus on process and
28% 39% 18% 6% 67%
incremental innovations
Access to private funding has
Funding & VC
30% 35% 19% 7% 65%
become more difficult
Access to public funding has become
29% 35% 20% 8% 64%
more difficult
Access to Venture Capital has
28% 34% 17% 6% 62%
become more difficult
Decrease in R&D spending or major
22% 34% 24% 12% 56%
R&D projects have been cancelled…
Changes to gov. policies and funding
20% 31% 26% 13% 51%
have negatively affected Innovative…
There has been a change in culture
13% 27% 33% 20% 40%
with firms taking more risks
32 /
GE Title or job number /
3/1/2012

33. Global & Local Results
Impact of economic crisis
This radar represent the % of respondents
that agree their organization has been
impacted by the economic crisis on various
dimensions.
Decrease in R&D spending or
It features a comparison between results major R&D projects have been
for the country (in purple) and the 22 cancelled or scaled back
market average Global: 56%
Access to private funding has Greater focus on process and
become more difficult incremental innovations
70%
41%
Global: 65% Global: 67%
52%
49%
55%
Access to public funding has 47% Change in culture with firms
become more difficult taking fewer risks
Global: 64% Global: 68%
Global
Access to Venture Capital has
Algeria become more difficult
Global: 62%
33 /
GE Title or job number /
3/1/2012

34. What are the economic sectors that
could benefit from more innovation
policies?

35. Global & Local Results
Economic sectors with the most
innovation driven growth potential
What economic sectors do you believe would benefit most in terms of job creation and increased
profits if the government were to implement a more efficient innovation policy in your country?
Energy industries 16%
14%
Healthcare Industries 13%
10%
Telecommunications 11%
12%
Construction industries 10%
13%
Automotive industries 10%
7%
Fast Moving Consumer Goods industries 9%
11%
Financial Services & Banking 7%
8%
Media Industries 6%
7%
Hospitality Industries 6%
7%
Distribution / retail 6%
8%
Other 5%
2%
Global Algeria
35 /
GE Title or job number /
3/1/2012

36. On a day-to-day basis, what do
innovators need most?

37. Global Results
Top 3 global factors to help innovators
on a day-to-day basis
At your own company level, what could help you the most to be more successfully innovative?
(% mentioned)
% Cumulated % 1st
Having more creative people on the team, out of the box 56%
thinkers 41%
Having more people with advanced technical expertise 49%
19%
Having more financial support from public authorities 34%
11%
Having more investors ready to bet on a long term support for 29%
our innovations 6%
Working with universities and research labs for our product 28%
development 4%
Less bureaucracy when applying for public innovation related 25%
funding 7%
Having partners help us to bring our ideas to the market 21%
4%
Finding partners that have a culture of audacity and 17%
understand risk 3%
Being sure our ideas will be protected from piracy 16%
2%
37 /
GE Title or job number /
3/1/2012

38. Local Results
Top 3 factors in Algeria to help
innovators on a day-to-day basis
At your own company level, what could help you the most to be more successfully innovative?
(% mentioned) % Cumulated % 1st
Having more creative people on the team, out of the box 48%
thinkers 29%
Less bureaucracy when applying for public innovation related 39%
funding 14%
Having more people with advanced technical expertise 36%
17%
Working with universities and research labs for our product 31%
development 9%
Having more financial support from public authorities 31%
16%
Having partners help us to bring our ideas to the market 27%
5%
Finding partners that have a culture of audacity and 24%
understand risk 4%
Having more investors ready to bet on a long term support for 21%
our innovations 1%
Being sure our ideas will be protected from piracy 14%
2%
38 /
GE Title or job number /
3/1/2012

39. Innovation Reputation (external & self-
assessment)

40. Global & Local Results
What are the countries with the best
reputation for innovation?
What are the 3 countries that you indentify as Innovation champions? (%mention)
65% Global Algeria
59%
57%
47%
48%
45%
38%
34%
18%
14%
13%12%
9% 9%
8% 7% 6% 7% 6% 5% 7%
5% 4% 4%
3% 3% 3% 2% 2% 2% 2% 1% 3%
1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
2% 2%
Algeria is not seen globally as one of the Top 3 Innovation Champions 40 /
GE Title or job number /
3/1/2012

41. Local Results
How do countries evaluate their own
reputation for innovation?
Do you think that the reputation of your country as an innovative market is…
Very good Somewhat good Somewhat poor Very poor
1% 1% 1%
8% 9% 7% 8% 14% 14%
17% 19% 24% 23%
29% 31%
17% 27% 30% 34% 31% 29%
37%
53%
65% 44%
59%
63%
71% 68% 61% 47%
66% 41%
56%
63%
74% 60%
70% 65% 59% 59% 60% 60%
50%
45% 46%
34% 33% 29%
28% 30%
21% 23% 25% 22%
19%
12%
7% 6% 5% 4% 3% 7% 4%
1% 2%
63% of Algerian respondents report that their country has a good reputation for innovation
41 /
GE Title or job number /
3/1/2012

42. GE Innovation Barometer
2 nd Edition, Jan 2012