This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS

1. Web 2.0 In The Enterprise March 2009

2. There is an ancient story of a group of blind men who touched different parts of an elephant to learn what it was like…

3. … based on the part they touched, each man had a different perspective

4. Fast forward to today - different people have a different understanding of the Web 2.0 beast

5. Instead of another definition, here’s Web 2.0 in action: Wikipedia page on Web 2.0 ( user generated content ) was used in Wordle ( web as a platform ) to create a tag cloud ( rich user experience ) that becomes reusable data

6. These recognizable brands highlight different aspects of Web 2.0… … but how does Web 2.0 apply to business?

7. “ The use of emergent social software platforms within companies, or between companies and their partners or customers ” - Andrew McAfee (Associate Professor, Harvard Business School) In a nutshell, Enterprise 2.0 is businesses using Web 2.0

10. Michael Brown “ Architecting IT for business ” Over the past 9 years as an Enterprise Architect, Michael successfully aligned the IT strategy and business goals for a large telecommunications company. Mike recently landed a new job at an IT giant, with professional networking tools playing a large role in the recruitment. Businessman photographs courtesy vierdrie.nl Let’s follow Michael as he starts his new job…

11. 2:1 - the ratio of employee recommended content to employer recommended content web2 portal, mashups The first day on the job, Mike uses the onboarding mashup on the intranet to procure a blackberry and request office space.

12. Interfaces to external social bookmarking sites allow him to follow links and stories tagged by colleagues social bookmarking

13. Mike uses the tag cloud to navigate to links that interest him folksonomy

14. At the company’s private region in a virtual world, he reviews orientation training and learns about tools at his disposal virtual world training

15. Later, he updates his profile with his skills, experience, and area of interest and expertise Based on his profile, he is offered recommendations of groups he may be interested in employee profile (social networking), recommendation engine

16. Michael Brown ( edit ) Mike introduces himself on the internal microblogging platform. He receives recommendations for groups and colleagues he should follow, from colleagues he may never meet Screenshot courtesy Yammer microblog

17. Mike begins blogging about lessons learned as an enterprise architect He also updates the company wiki and adds a few useful links blog, wiki

18. He is alerted when a colleague (across the world) microblogs for help with a proposal. Mike directs Rachael to his blog post addressing a key aspect of the RFP Photograph courtesy Mario Alberto Magallanes Trejo microblog, blog, RSS

19. With the RFP published on the internal wiki, Mike and the team successfully co-author the response. This also builds a wealth of information that is indexed by their enterprise search engine, instead of residing in email archives or on individual hard drives wiki, search engine

20. A colleague asked Michael what he would have done without these Enterprise 2.0 tools… … he thought for a while, laughed, and said “ You’re kidding, right? ”

21. “ It would have taken me forever to get up to speed and start contributing I would never have been able to collaborate with so many colleagues from across the world My expertise would have been trapped up here (tapping his head), or would have had limited reach But most of all, it would be a bigger loss for my company than for me…”

24. www.Strategist.Net Title slide Web 2.0 logos courtesy Stabilo Boss: www.flickr.com/photos/stabilo-boss/93136022/