1. Lynne Wester Yeshiva Univeristy
Paull Young Charity: Water
Peter Panepento The Chronicle of Philanthropy
featuring
Building Donor Relationships That Last
December 8, 2011

2. Donor Relationships 2
Webinar Host:
Peter Panepento
Assistant Managing Editor
The Chronicle of Philanthropy

3. Donor Relationships 3
Speakers:
Lynne Wester
Director of Stewardship and Donor
Recognition
Yeshiva University

4. Donor Relationships 4
Paull Young
Director of Digital Engagement
Charity: Water

5. Donor Relationships 5
Speakers:
Lynne Wester
Director of Stewardship and Donor
Recognition
Yeshiva University

6. Donor Relationships 6
8 to 10
sentences
Acknowledgment Best Practices

7. Donor Relationships 8
Receipt and
acknowledgment
are NOT the same.
Acknowledgment Best Practices

8. Donor Relationships 9
Acknowledgment Best Practices
Hand-signed is best.
No machines, please.

9. Donor Relationships 10
Do your
research.
Acknowledgment Best Practices

10. Donor Relationships
Thank in kind.
Let the medium speak.
Acknowledgment Best Practices
10

11. Donor Relationships
www.donorrelationsguru.com/home/tgas
Acknowledgment Swaps
11

12. Donor Relationships 12
Thank-a-Donor Week
• Four days; Two campuses
• Goal: 1,000 Notes
• Total Expenditure: $3000

13. Donor Relationships
1
3
Thank-a-Donor Week
•1,428 Notes
• Sent them out at Thanksgiving
• Scholarship Donors
• President’s Society Donors
• Cost Approx. $1.50 per note
• Value = Priceless!!

14. Donor Relationships
Blanketing Your Donors
14

15. Donor Relationships 2
Blanketing Your Donors

16. Donor Relationships
Digital Donor Relations
www.yu.edu/support/gratitude
16