The document provides guidance on understanding the fundraising landscape and making effective fundraising appeals. It advises understanding your environment and connecting with donors based on shared values. The CRAM method is presented for fundraising appeals, which involves connecting with an audience's values, rewarding donors, asking for a specific action, and making the appeal memorable. The best fundraising volunteers help enable sustained fundraising success over time.

1. Understanding the Fundraising
Landscape
@donorguru

2. Understand Your Environment

5. Your Vision: Their Funding

10. Making the Case

16. AVOID
• #10 Envelopes
• False senses of urgency
• Address labels and other gimmicks
• Irrelevant copy or photos

19. The CRAM Method
• Connecting with an audience based on
their values
• Rewarding your audience
• Asking for a specific Action to get that
reward, and
• Making it Memorable.

28. LOOK- Squirrel!

35. The best fundraising volunteer
is not the one who helps you
raise funds but who helps
make sustained fundraising
success possible

37. Thank You!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com