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2. 2

3. ROAD MAP
•Introduction to Social Media
•Social Media tools
•Social Media plan
•Bringing it all together
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4. 4

5. Too much of this:
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6. “Social Media is Like a Cocktail
Party: Listen, Then Respond”Photo Credit:
The Dana Files
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7. 7

9. Define your strategy:
1. Who is your intended audience?
2. Where is your audience?
3. Engage your audience in 3-4
platforms and cross-promote.
4. Continue to build relationships
and engage in conversation.
Strategic Planning
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10. 10
Managing Identities

11. 11

13. 13

16. Donor Badges
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19. 19
SHARING IS CARING

21. Little Things Matter!
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22. = Best thing since sliced bread!
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23. 23

24. FOURSQUARE
• Point out traditions
• Tell a donor story i.e., the XYZ science building
• Share little-known facts
• Share information about landmarks, buildings, and addresses
• Address questions
• Offer rewards and badges to encourage exploration of the
campus
• Share traditions of the school
• Receive advice from alumni
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25. 25
CALENDARING

26. CALENDARING

28. GOALS and METRICS
•What does success look like?
•Increase Revenue?
•Engage alumni?
•Peer to Peer?
•Campaign Awareness?
•Mentions across the sphere?
•Spread Influence?
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29. Staffing Models
Full Time Social
Media Professional
Team/Staff Sharing
Part time position
within already
developed
department
Outsourcing
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30. Free Social Media Monitoring
ToolsImage Credit: Hamed Saber

31. QUESTIONS? COMMENTS?
•Lynne Wester
•lynne@donorrelationsguru.com
•www.donorrelationsguru.com
•Friend me on Facebook
•Follow me on Twitter @donorguru
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