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2013 ammc donormemberretentin
1.
Donor and Member
Retention through Donor Relations Lynne M. Wester @donorguru Director of Stewardship and Donor Recognition Yeshiva University
2.
©2013 DonorRelationsGuru
3.
3 Donor Recognition and
Stewardship • Is there a better way to do this? • What are some ways that we can better serve our donors? • What is someone else doing that we’re not? • Is there an app for that? • Making Innovation a Priority ©2013 DonorRelationsGuru
4.
Who are we
talking about? • High Level Annual Donors • People Falling through the Cracks 4©2013 DonorRelationsGuru
5.
The Facts, Just
the Facts What is your retention rate? • At YU we went from 48% to 72% in three years of concentrated donor relations efforts • What would a 10% increase in retention mean to your museum? ©2013 DonorRelationsGuru
6.
7.
The “Blanket” Approach 7 ©2013
DonorRelationsGuru
8.
Data Analysis and
Leveling • A. Donors of 25K- 100K TPF for the previous FY or Cumulative Lifetime TPF of 100K to 1 Million • B. Donors of 100K-500K TPF for the previous FY or Cumulative Lifetime TPF of 1 Million plus • TPF= Total Philanthropic Funds=Cash+Pledges • A.734 constituents • B.186 constituents 8©2013 DonorRelationsGuru
9.
Other Groups Added •
Loyalty Donors • First Time Donors • Anyone who needs extra touch and care 9©2013 DonorRelationsGuru
10.
What drives your
member donors? • Belonging, feeling connected • Nostalgia, memories from when young • Staying connected, even if out of town • Personal help • Incentive to visit ©2013 DonorRelationsGuru
11.
Calendar Approach • August-
Thank You Postcard • September- Rosh Hashanah email greeting • October- Phone Call from Student • November- Donor Recognition Event • December- Hanukkah Postcard • January- Invitations to YU Museum Event • February- Hand Written Note • March- Pesach Postcard • April- Impact of Giving Report • May- Commencement Invitation and Webcast 11©2013 DonorRelationsGuru
12.
13.
Impact Piece 13©2013 DonorRelationsGuru
14.
Impact Piece 14©2013 DonorRelationsGuru
15.
Postcards 15 ©2013 DonorRelationsGuru
16.
©2013 DonorRelationsGuru
17.
Emails ©2013 DonorRelationsGuru 17 44%
open Rate!
18.
Thank a Donor
Week ©2013 DonorRelationsGuru 18
19.
Building Updates ©2013 DonorRelationsGuru
19
20.
Video ©2013 DonorRelationsGuru 20
21.
Thank a Thon ©2013
DonorRelationsGuru 21
22.
Website ©2013 DonorRelationsGuru 22
23.
Questions? Comments 23 • Lynne
Wester • wester@yu.edu • www.donorrelationsguru.com • Friend me on Facebook • Follow me on Twitter @donorguru
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