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A Paradigm Shift: Next Practices
Lynne M. Wester
@donorguru
AFP San Antonio
Involvement vs. Commitment
We innovate not for the sake of
being different but because it
challenges us to move forward and
shed the old guards of the past
while challenging conventional
wisdom.
Too Much Looks Like Everything Else
Creativity + Implementation =
Innovation
“The Bad Clip Art Slide”
Why Not?
TAKE A RISK
FAILURE
• For every failure we had we had spreadsheets
that looked awesome.
• “ If anything goes bad then I did it. If anything
goes semi-good then we did it. If anything
goes real good then you did it.”
– Bear Bryant
Who Are You?
Decision Time
Donor Relations
Stewardship and
Impact reporting
Acknowledgment Recognition Engagement
Retention
Growth Influence
Nondonors
WE NEED:
• More imaginative and courageous
communications
• All we need to do is to write
brilliantly, package it superbly, and to present
it in a way that will captivate, thrill and inspire
WE MUST NOT:
INSTEAD:
Changing the Face of Communication
• Powerful
• Emotional
• Phenomenal
THANK YOU!
• Lynne M. Wester
• @donorguru
• Friend Me!
• Connect with me!
• www.donorrelationsguru.com
• wester@yu.edu

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2013 afpsa paradigm

Hinweis der Redaktion

  1. Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.
  2. A drunken stranger who comes up to you in the street and rambles on at you, you just want him to get out of the way as soon as possible.