Tech Startup Growth Hacking 101 - Basics on Growth Marketing
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2013 afpjax event retooling
1. Refueling and Retooling Your
Special Events: Using Technology to
Modernize Your Events for the 21st
Century
Lynne M. Wester
@donorguru
2. Road Map
⢠Needs are Changing
⢠Budgets are Changing
⢠The âWOWâ Factor
⢠Technology is Pervasive
⢠Whoâs Watching
⢠Whoâs attending?
3. Design an event that
encourages guests to feel that
they are an essential part of
the Universityâs grand
vision, by balancing the old
with the new, and the intimate
with the global.