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Event Rejuvenation: Using
Technology to Modernize Your
Events for the 21st Century
Lynne M. Wester
CASE
@donorguru
Road Map
• Needs are Changing
• Budgets are Changing
• The “WOW” Factor
• Technology is Pervasive
• Who’s Watching
• Who’s attending?
Design an event that
encourages guests to feel that
they are an essential part of
the University’s grand
vision, by balancing the old
with the new, and the intimate
with the global.
Too Much Looks Like Everything Else
Why Not?
TAKE A RISK
Repurpose
• Tchotchkes and other evils
• Florals
• Students
Eliminate Print
Change the Way you Invite
What if?
Do This:
Not That:
That extra something…
The Attendee Experience
Follow Up
• Questions??
• Comments??
• THANK YOU!
• Lynne M. Wester
• Wester@yu.edu
• www.donorrelationsguru.com
• Twitter- @donorguru

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2012 casedr event rejuvenationusing technology to modernize your events for the 21st century