Our Experiments Workshop for KOTRA on March 7, 2014

1. Learn-Measure-Build
Craft Useful Experiments By
Running Backwards
Janice Fraser
March 2014

2. LUXR.CO JUNE 2012

3. LUXR.CO JUNE 2012
TWEET!
#leankotra
@luxrco

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June & Pete’s
Wedding Cake

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http://saptstrength.com/
Pete June

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April
http://saptstrength.com/
May
June
July
August

7. © 2013 LUXr Incorporated, www.luxr.co
sedonaweddingcakes.com

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freebestpictures.blogspot.com

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thekitchn.com

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Zoe Clark, The Cake Parlour

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sedonaweddingcakes.com
Zoe Clark, The Cake Parlour

12. © 2013 LUXr Incorporated, www.luxr.co
LEAN
Startup

13. © LUXR.CO APRIL 2013
LEAN
Startup

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Build
measure
learn!

15. © LUXR.CO APRIL 2013

16. © LUXR.CO 2013
Lean Startup is NOT
Cheap Startup
Fast Startup
Shortcut Startup

17. © LUXR.CO APRIL 2013
An approach for building companies that are
creating new products and services in
situations of extreme uncertainty.
The approach advocates creating small
products that test the entrepreneurʼs
assumptions, and using customer feedback to
evolve the product, thereby reducing waste.
Lean Startup is...

18. © LUXR.CO APRIL 2013
1. List your assumptions.
2. Understand your customers.
3. Experiment efficiently.
4. Adjust direction based on evidence.

19. © LUXR.CO APRIL 2013
1. List your assumptions.
2. Understand your customers.
3. Experiment efficiently.
4. Adjust direction based on evidence.

20. © LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build

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Plot the difference
THINK
release
MAKE
release
MAKE
release
MAKE
RISK=UNVALIDATEDEFFORT
TIME

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Lots of little wigglesRISK=UNVALIDATEDEFFORT
TIME

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RISK=UNVALIDATEDEFFORT
TIME
Each wiggle is a learning cycle.
MAKE
releaseBUILD
LEARN
BUILD
MEASURE

24. LUXR.CO JUNE 2012
The Workshop

25. LUXR.CO JUNE 2012
{Activity}
Identify assumptions
10 assumptions, 1 per sticky

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{Activity}
Divide into 2 piles
Will kill the company
in the next 6 months
if weʼre wrong
Everything
else

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{Activity}
Review & de-dupe

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{Activity}
Stack rank the urgents

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{Activity}
Pick the top one

30. LUXR.CO JUNE 2012
{Activity}
Design an experiment
to learn if this is true.
we believe that ________________
_________________________________
_________________________________
_________________________________
_________________________________
_________________________________
_________________________________
__________________________
Briefly describe it.
State how you will know if the
hypothesis is valid or invalid.
This can be quantitative
evidence or qualitative.
How much time/money/effort
will it take?

31. LUXR.CO JUNE 2012
{Activity}
Discuss, then pick the
experiment to run.
we believe that ________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
____________ in 2 days.
Decide
we believe that ________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
____________ in 2 weeks.
we believe that ________________
_________________________________
________________________________
________________________________
________________________________
_______________________________
_______________________________
____________ in 2 months.
✔

32. LUXR.CO JUNE 2012
What’s the right size for
the experiment?
2 days, 2 weeks, 2
months
{Redesign}