Twespians Fringe - The Many Faces of Blogging (for theatre)
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Twespians Fringe - The Many Faces of Blogging (for theatre)
- 1. The Many Faces of Blogging Luke Murphy 1st March, 2011
- 2. 33 Digital
- 3. Blogging, theatre and PR
- 5. Why I blog…
- 6. Amplification of voice Community Inspiration Shared learning Expanding horizons Chronicling life Paying Bills
- 7. “ Critical opinion plays an essential role in the development of any culture... …This creation of more voices can only be a good thing, bringing a wider range of background, experience and interest to the rough and tumble of critical debate. ”
- 8. “ I'm not aware of bloggers championing the really important, new or unexpected in the theatre. Critics do that… ”
- 9. The Three Theatre Bloggers
- 14. Can I find you?
- 15. ‘Review’ [Title of Show] [Company/Theatre]
- 16. The Semantic Web http://bit.ly/twespiansrdfa
- 18. Be consistent
- 19. Importance of an editor
- 20. What about a company?
- 21. Why are you blogging?
- 22. I want to be a thought-leader
- 23. We want to showcase our work
- 25. Blogging is a value add, not a solution
- 26. Which platform do I use?
- 27. Blogger Tumblr/Posterous Wordpress.org Wordpress.com
- 29. Highest ranking on Google
- 31. Highest ranking on Google
- 32. No downtime
- 33. Lack of features
- 37. A little more freedom
- 38. Premium features
- 40. A little more freedom
- 41. Premium features
- 44. Expensive
- 46. The weak at heart Hobbyists
- 51. Complete FREEDOM
- 52. You manage the server
- 53. Time, Quality, Money… Pick two
- 55. Are you taking this seriously? Dear companies, Do you need these features?
- 58. No fluff
- 60. No fluff
- 61. Organic search and virality
- 62. Simple
- 64. Companies who want to share As a supplement
- 65. Use the force (of social media)
- 66. Do you need to be there?
- 67. Twitter is a place for networking, not for self promotion
- 68. 80/20 rule of content
- 69. There are tools…
- 70. Tweetdeck
- 71. CoTweet
- 72. The Archivist
- 73. Bit.ly
- 74. kthxbai
- 76. http://www.problogger.net/archives/2008/10/21/why-do-we-blog/ http://www.guardian.co.uk/stage/theatreblog/2007/sep/18/bloggingsavedcritics http://www.whatsonstage.com/blog/theatre/london/E8831296427404/Ed+Hall's+Propeller+Party.html http://ubelly.com/2011/01/an-introduction-to-rdfa-and-the-semantic-web/ http://ubelly.com/2011/01/rdfa-in-practice-part-1-wordpress-and-drupal/ http://www.pilot-theatre.com/redesign/default.asp?idno=17432 http://blog.roh.org.uk/ http://codex.wordpress.org/ http://www.tweetdeck.com/ http://www.cotweet.com/ http://thearchivist.visitmix.com/ http://bit.ly/ http://bit.ly/pages/help#i_3_0
Hinweis der Redaktion
- 33 DigitalWe do social media and online PRBrands including:- Microsoft, O2, Debenhams, Premier Inn and EvernoteEverything from community management to blogger relations
- Blogger by night – Theatre and personalFreelance PR for theatres – worked with independent and fringe companiesStint at the SOH
- Bloggers have the same influence as traditional pressTheatre even more so (Mark Shenton, Whingers, Lyn Gardner)Assumption that you want to grow your audience and profile as a blogger
- Darren Rowse aka Problogger is one of the web’s most influential bloggers. Number two most favourited blog in 2009, and currently earns a six figure income from blogging. In 2008 he did a post on why he blogs…
- …The reasons why you should blogFor theatre we have another reason
- As Lyn Gardner puts it…Bloggers don’t have the restraints placed on newspaper writers
- Blogging and tweeting are not the same as writing criticism (this is not a review), nor should they be, nor do blogging and tweeting replace, subvert or necessarily compliment criticism, which is an act of literary and intellectual intervention that is in theory at least something worthwhile in itself.Particular Guardian bloggers…Why we need to up our game
- Anybody who blogs on behalf of an organisation
- Social Media-Use your networksLook for opportunities (upthewestend.com)When writing posts - Keywords
- Review, Title, Company/Theatre
- To help machines understand the context of dataRich snippets
- Domain, design, networking - don’t just promote, partake
- Scheduletemplate your work as a reviewer set yourself goals and stick to them (traffic, engagement, etc)
- Not only spelling, grammar and punctuation 0 IMPORTANTHave someone read through your work or wait a little while
- What about a company
- Need to ask yourself?A lot of companies start a blog with no reason to it
- Marcus Romer – Pilot Theatre
- Royal Opera HouseSadler’s Wells/Lyrics HammersmithFacebook feeds
- Your blog is an extension of your brand (design), timing and consistency (Editorial Calendar)
- It’s there to support and provide content for your other channelsBrand awareness and educate people about your brand
- Platforms?4 that I’d think about
- Social media
- Facebook – if your audience isn’t there don’t bother (or don’t invest time). You’ll only be dragging them acrossClosed network
- Monitoring (brands, topics, events, new followers)Cross accounts
- CotweetBusiness side of things. Great if you have a team that works across the channelMultiple accountsScheduling postsSaved searchesSearching for people
- Measuring a topic, name or trend
- Everyone should use this
- Questions?