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` Writing  for the  Web (how to follow the rules when the rules don’t exist) elizabethcawein
the challenges ,[object Object]
Many different styles co-existing in one place
The way we use the Web dictates that it lends itself to a more conversational style. It gives people the tendency to want to DO THIS!!!!!PLEASE DON’T DO THAT!!!!
the challenges And truthfully, there ARE rules.  Like the generally accepted rule that CAPSLOCK = yelling.  Only, really? Even that is changing.
the challenges The web allows  for language  to be more demonstrative.  Whereas in formal print writing  you’d never do THIS to emphasize a point,  in Web writing, you might.  You might also italicize or bold.
the challenges So maybe it’s not accurate to say  that there aren’t any rules.  It’s more like this. confusion
overcoming the confusion First things first:  Get to know your audience. ,[object Object]
What is the demographic?
What knowledge of your topic do they already have before arriving at your site?,[object Object]
AP Style, Chicago, MLA
Tone and comprehension level,[object Object]
the editor’s red pen I’m not likely to spend too much time on a site riddled with errors. ,[object Object]

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Writing For The Web

  • 1. ` Writing for the Web (how to follow the rules when the rules don’t exist) elizabethcawein
  • 2.
  • 3. Many different styles co-existing in one place
  • 4. The way we use the Web dictates that it lends itself to a more conversational style. It gives people the tendency to want to DO THIS!!!!!PLEASE DON’T DO THAT!!!!
  • 5. the challenges And truthfully, there ARE rules. Like the generally accepted rule that CAPSLOCK = yelling. Only, really? Even that is changing.
  • 6. the challenges The web allows for language to be more demonstrative. Whereas in formal print writing you’d never do THIS to emphasize a point, in Web writing, you might. You might also italicize or bold.
  • 7. the challenges So maybe it’s not accurate to say that there aren’t any rules. It’s more like this. confusion
  • 8.
  • 9. What is the demographic?
  • 10.
  • 12.
  • 13.
  • 14.
  • 15.
  • 17. Use alt tags on images
  • 18.
  • 22. ] Tips for Blog Writing http://website101.com/social-media/how-write-blog-writing/ Blog Writing http://www.problogger.net/battling-bloggers-block/ Tips for Battling Bloggers Block Tips for Corporate Copywriting http://www.copyblogger.com/copywriting-101/ Copywriting 101 http://www.copyblogger.com/seo-copywriting/ SEO writing