As it turns out, "gamification" is for everyone (not just gamers or gamedevs). When I uploaded this, I realize all the information was in the dialog. Here's a few URL's on this: http://sallyhogshead.com/fscore http://artofgamedesign.com http://techcrunch.com/2010/08/25/scvngr-game-mechanics/

1. Triggers & Gamification for MobileCamp Memphis Dave Barger

2. NeuroMarketing I'm Moody: :-) :-| >:-( 8-)

4. Sally Hogshead – Triggers

5. Sally Hogshead – Triggers Lust – desire Mystique – lure of an unanswered question Alarm – threat of immediate consequences Prestige – earns respect via achievement symbols Power – command over others Vice – tempts with “forbidden fruit” Trust – comforts with certainty and reliability

6. MindTime - Future – Pursuit of Possibility: Future thinking patterns generate awareness of things as they could be. Present – Pursuit of Continuity: Present thinking patterns generate awareness of things as they as they are currently unfolding. Past – Pursuit of Certainty: Past thinking patterns generate awareness of things as they can be proven.

8. Beware the HYPE Curve! Unrealistic Expectations OR Incorrect Application