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Online Media Planning

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Luna Web
Luna Web

This presentation, given at BarCamp Memphis 2011, provides a good overview of the online media planning process. If you are considering placing any ads online, be sure to take a look. Let us know if we can be of service.

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Online Media Planning LunaWeb 901-888-5862
What does a good media plan do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Online Media Planning LunaWeb lunaweb.com 901-888-5862
Marketing Integration ,[object Object],[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Customer Psychographic ,[object Object],[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Displaying the Ads ,[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Displaying the Ads ,[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Displaying the Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Controlling Your Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Ad Types – The Media Animated GIF’s Agenda Online Media Planning ,[object Object],[object Object],Note Play button Higher cost Higher CTR LunaWeb lunaweb.com 901-888-5862
Placing the Ads ,[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Placing the Ads ,[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
/12 $10,000 - $25,000 per month minimum investment LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Placing the Ads ,[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Verifying the Ads ,[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Establishing Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Putting it all Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LunaWeb lunaweb.com 901-888-5862 Online Media Planning
Maurrean, LunaWeb 901-888-5862

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