ValoStartup 2016

1. Marketing
Automatisation
Artem Daniliants / LumoSpark

2. WTFis
marketing automatisation?

3. Marketing automation refers to software platforms
and technologies designed for marketing
departments and organisations to more effectively
market on multiple channels online (such as email,
social media, websites, etc.) and automate repetitive
tasks.
Source: Wikipedia

4. Let's try an
example

5. Scheduling
social media
updates
Every social media has a certain
"peak" times when updates
receive the most amount of
attention.
Source HubSpot

6. Let's automate it with Buffer
Video: YouTube Link

7. Let's kick it
up a notch

8. Automating using IFTTT
Video: YouTube Link

9. Taking it further with Zappier
Video: YouTube Link

10. Email automation with MailChimp
Video: YouTube Link

11. Shopping Cart Abandonment

12. AdWords automation
Video: YouTube Link

15. Working with web hooks in Mailgun
Video: YouTube Link

16. <?php
if ($_SERVER['REQUEST_METHOD'] != 'POST') die ('No access');
require 'vendor/autoload.php';
use MailgunMailgun;
use StichozaGoogleTranslateTranslateClient;
use DetectLanguageDetectLanguage;
$mgClient = new Mailgun('MY-GREAT-API-KEY');
$domain = "lumospark.com";
DetectLanguage::setApiKey("YOUR-API-KEY");
$message_lang = DetectLanguage::simpleDetect($_POST['body-plain']);
if ($message_lang != 'ru'){
$tr = new TranslateClient($message_lang, 'ru');
$translated_msg = $tr->translate($_POST['body-plain']);
}
if (isset($translated_msg)) $message=$translated_msg;
else $message=$_POST['body-plain'];
$result = $mgClient->sendMessage($domain, array(
'from' => 'LumoSpark email processor <webhook@lumospark.com>',
'to' => 'Artem D. <artem@lumospark.com>',
'subject' => $_POST['subject'],
'text' => $message
));

17. Doing it like big boys with Segment

18. Behaviour
analysis for
the masses

19. Setup warehouse (PostgreSQL/Amazon RedShift)

20. Connect data points

21. Identify users on site
analytics.identify('727282937', {
name: 'Artem D.',
email: 'artem@lumospark.com'
});

22. Track user key interactions
Example: 1 (JavaScript)
analytics.track('Landing page conversion', {
contact_type: 'PPC AdWords free report',
source: 'PPC landing page 1'
});
Example 2 (PHP)
Segment::track(array(
"userId" => "019mr8mf4r",
"event" => "Purchased Item",
"properties" => array(
"revenue" => 39.95,
"shipping" => "free"
)
));

23. Push data to other sources

24. Analyse data like a pro

25. select email, plan, sent_at
from initech.identifies
where email = 'bob@initech.com'
Returns following

28. Thank you!Contact me
Email: artem@lumospark.com
Twitter: twitter.com/artemd
LinkedIn: fi.linkedin.com/in/artemdaniliants

29. Image credits
→ https://blog.pusher.com/introducing-pusher-
webhooks/