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Simple, Inexpensive, Effective: Ideas for Upgrading Your Web Presence PBRN Convocation 2009 Luke Rosenberger October 10, 2009 http://bit.ly/PBRNcon
Take-away points ,[object Object],[object Object],[object Object],[object Object],[object Object],http://bit.ly/PBRNcon
An entire information  network begins with... You map it http://bit.ly/PBRNcon
Recognize information streams http://bit.ly/PBRNcon RSS XML Atom JSON RDF ...and even... Twitter
Plug into information streams... ,[object Object],[object Object],[object Object],http://bit.ly/PBRNcon
Create your own info streams ,[object Object],[object Object],[object Object],http://bit.ly/PBRNcon
Combine streams into website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://bit.ly/PBRNcon
Extend streams beyond website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://bit.ly/PBRNcon
Take-away points (review) ,[object Object],[object Object],[object Object],[object Object],[object Object],http://bit.ly/PBRNcon
Questions? ,[object Object],[object Object],[object Object],http://bit.ly/PBRNcon

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2009-10-10 PBRN Convocation

Hinweis der Redaktion

  1. Many small businesses, including businesses like yours, have tended to look at their website strictly as a marketing tool and a very one-way medium, much like some kind of big electronic billboard.  What I hope to help you see today is that today, the web is no longer just a one-way medium that you use to push information across like a pamphlet.  You will get more out of your web strategy if you approach the web as a conversation, a networking opportunity, with many more channels than just your website.  I'll also explain how information streams have become more dominant and powerful on the web than static content, and how you can use simple tools and building blocks to take advantage of these changes.