A survey of best practices, strategies and the technology that makes it all happen.

1. Mobile & Geo Strategies
A survey of best practices, strategies
and the technology that makes it all happen.

2. Introductions
 I’m Luke Pilon
 Business & Software Architect
 WordPress Community Fanatic
 Founder of Mobiah, Inc – a WP Dev Co.
 Producer of GPL Compliant Mobile / Geo Plugins

3. Who are you?
 Developers | Marketers | Other
 CMS Loyalties
 Brand Reach
 Neighborhood
 City
 State
 Nation
 Worldwide

4. Why are you here?
 Understanding
 Ideas or Insights
 Technologies

5. What’s Ahead
 Attitude
 Geo
 Best Practices
 Strategies
 Technology
 Mobile
 Best Practices
 Strategies
 Technologies

6. Attitude
 Mobile and Geo Strategies are about your Tribes
 You need to take the lead
 Don’t dilute your message to please
 Boring doesn’t scale
 You need a finite amount of fans
“The easiest thing is to react. The second
easiest thing is to respond. But the hardest
thing is to initiate.”

7. How many raving fans do you need?

8. Location Matters
geo

9. Critical Geo Moments
 Authenticating Social Media
 Localizing Content
 Managing Digital Rights
 Targeting Advertising

10. Geo Best Practices
 Leverage Analytics
 Initiate and craft a unique user experience
 Bring relevant data to the surface based on location
 Localizing Products, Events, Store Locations, Posts
 Authenticate
 Allow opt-out and user selection of location if applicable
 Don’t Over Localize

11. Leverage Google Analytics

12. Geo Technologies
 Internet Protocol (IP) GeoLocation
 HTML5
 GPS
 Aggregation Services

13. IPGeo Plugin Technology for WP
 GeoPosty - 3,494 Downloads – 5 Stars
 Quova IP Technology
 IP2Location Tags – 468 Downloads – 5 Stars
 IP2Location IP Technology
 WP Gelocation – 1,005 Downloads – 3.5 Stars
 MaxMind IP Technology

14. Your GeoLocation Call to Action
1. Look at your Analytics
2. Think of a way you could specialize your offering
3. Ask a friend, ask a customer, ask an expert
4. Download a plugin
5. Deploy with Best Practices

15. Mobile Matters

16. Critical Mobile Moments
 Deciding
 Notifying
 Referencing
 Sharing

17. Mobile Strategies
 Mobile Sites
 Mobile Applications
 SMS
 Shortcode response (TXT GO to 55345)
 Direct Engagement
 Direct Dial

18. Mobile Sites FTW
 Users Prefer Mobile Sites to Applications for
“Most” Functions
 3+ out of 4 of you aren’t using one
 This makes me sad.
Source: eMarketer, “Mobile Users Prefer Browers over Apps.” October 27, 2010.
http://www.emarketer.com/Article.aspx?R=1008010#

19. Leverage Google Analytics

20. Mobile Site Technolgies for WP
 Mobify - 5,449 Downloads – 3 Stars
 MobilePosty – 420 Downloads – 3.3 Stars
 Wapple Architect - 42,322 Downloads – 4.1 Stars
 WordPress Mobile Pack - 185,132 Downloads – 4 Stars
 WPTouch - 1,953,928 Downloads – 3.6 Stars

21. Mobile Site Best Practices
 Simple layouts
 Optimize and remove unnecessary content
 Leverage phone features (Location, Linked Phone #, etc)
 Lower barrier to contact
 Remember the thumbs

22. Your Mobile Call to Action
1. Look at your Analytics
2. Think about what is critical to your mobile offering
3. Ask a friend, ask a customer, ask an expert
4. Download a plugin
5. Deploy with Best Practices

23. Questions?
 Luke Pilon
 luke@mobiah.com
 @lukepilon