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Cómo no arruinarse inviertiendo en
negocios basados en Internet
@luisriverag
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Where Will the Jobs come From?




Source: http://www.kauffman.org/research-and-policy/where-will-the-jobs-come-from.aspx
Number of New Enterprises, 2006=100




Source: http://www.kauffman.org/Blogs/DataMaven/November-2010/OECD-Statistical-Brief-Highlights-Recent-Impacts.aspx
RETORNO BUSCADO
                    Target	
  yearly	
     Holding	
  period	
     Investment	
         Entry/exit	
  
                       return	
               (years)	
             death	
  rate	
     mul;plier	
  


    PE	
                 25%+	
                 3-­‐5	
            <20%	
                x3,5	
  

    VC	
                 25%+	
                 3-­‐5	
            >60%	
               x10+	
  

    BA	
                 15%+	
                 4-­‐7	
            >80%	
               x20+	
  


Source: Okuri Ventures
Source: http://blog.oneleap.to/what-are-your-chances-of-angel-investment-infographic/
7 MODELOS
publicidad
brokerage
E-commerce
FREMIUM+ PLUS
Bienes virtuales
Pago por uso
DATA;MINING
METRICAS
AARRR!!!                                                  	
  

                          	
  
Dave	
  McClure	
  –	
  Master	
  of	
  500	
  Hats	
  
Blogs/       PR   Campaigns,
                       Affiliates        Contests
            SEM
                                                      Biz Dev
    SEO
                                    1. ADQUISICIÓN
Widgets
                                                       Direct, Tel,
                                                       TV
          Email
          Newsletter




                                         Website.com
Blogs/       PR   Campaigns,
                       Affiliates        Contests
            SEM
                                                      Biz Dev
    SEO
                                    1. ADQUISICIÓN
Widgets
                                                       Direct, Tel,
                                                       TV
          Email
          Newsletter


                                         Product
                                         Features




                                         Website.com
Blogs/       PR   Campaigns,
                         Affiliates        Contests
              SEM
                                                        Biz Dev
     SEO
                                      1. ADQUISICIÓN                    Campaigns,
Widgets
                                                         Direct, Tel,   Contests
                                                         TV
            Email
            Newsletter


                                           Product
                                           Features
 Emails &
 Alerts
                                                                               Emails &
                                                                               widgets




      Blogs,
      Content



                                           Website.com
Blogs/       PR       Campaigns,
                         Affiliates            Contests
              SEM
                                                            Biz Dev
     SEO
                                      1. ADQUISICIÓN                           Campaigns,
Widgets
                                                             Direct, Tel,      Contests
                                                             TV
            Email
            Newsletter


                                               Product
                                               Features
 Emails &
 Alerts
                                                                                      Emails &
                                                                                      widgets




      Blogs,                               Ads, Lead Gen,                   Biz Dev
      Content                              Subscriptions, etc


                                              Website.com
DEAL FLOW
DEAL FLOW SOURCES
Business Angel Networks




                          #StartSpain	
  
DEAL FLOW SOURCES
Universities    Communities   News




                                     #StartSpain	
  
ANGELLIST	
     angel.co




                #StartSpain	
  
GUST	
  (Formerly	
  known	
  as	
  ANGELSOFT)	
     gust.com




                                                      #StartSpain	
  
CRUNCHBASE   crunchbase.com




                    #StartSpain	
  
How investors manage dealflow?
     6000	
  
     5000	
                                                                        Check	
  later	
  
     4000	
                                                                        Keep	
  checking	
  
     3000	
                     4500	
  
                   5000	
  
     2000	
  
     1000	
                                    400	
  
                                                                75	
   25	
   20	
  
                                 500	
              100	
                            5	
          3	
   2	
  
          0	
  
                   Start	
     Sounds	
      Criteria	
   1	
  Pager	
   Interview	
            Due	
  
                               serious	
                                                     Dilligence	
  

                   #1          #2            #3              #4               #5                #6
Source: Okuri Ventures
1. GLANCE??
2. Criteria checklist
3. 1 Pager
4. Team
5. Competitor analysis




                   #StartSpain	
  
6. Due diligence
7. Negotiation
A	
  white	
  fairy	
  tale	
  
A	
  black	
  fairy	
  tale	
  




                                  #StartSpain	
  
EXPERIMENTO
hVp://bit.ly/TVSME13	
  


           @luisriverag	
  
             luisriverag.com	
  
tetuanvalley.com/media/library/
                              	
  

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