1. Opportunity Analysis
Platform Online Education

2. Business Model

3. TOTAL LEARNING Aprendizaje en linea (Version1)

4. TOTAL LEARNING Aprendizaje en linea (Version2)
Webinar
Cursos gratuitos Profesionales
Contenido
Nuevos egresados de
Operacion Aprendizaje
Sitios de programas institutos
Metodologia I+D pracitico, sencillo y
Educacion Atendiendo su superiores
rapido
necesidad de
Docentes de capacitarse Hombres y
Educación en
cursos cualquier momento, Mujeres entre 20
especializados. de calidad y precio a 30 años, de
adecuado ciudad,
Ellos nos brindan interesados en
material y Onliine, educacon
feedback. Yo les Web
semipresencial ,
brindo un fee Financieros Desean recibir
certificable,
Colaboradores capacitacion de
moderno
Centro de datos calidad
What are the most important costs inherent Cobrando un valor mensual fijo por usuario.
in our business model? Fixed? Variable? El modelo de ingreso es fijo
La tactica de precio es descuentos por cursos.

5. Market Size

6. Total Available Market
College graduates among 20 to 35 years.
People need the product 200.000
graduates.
The market size of each course if they
Total Available Market buy at $ 20 = 4 MM/month
Would sell 200,000 units per month

7. Served Available Market
• The number of people who need and
can buy my product is 10% -
20,000/month
• The market size if all of them would
buy = 400 K/month
Total Served Would sell 20,000 units per month
Available
Market Available
Market

8. Target Market
• During the first year, I will sell to
customers monthly 5,000.
Market Size: 100 K/month
Total Served
Available Available
Market Market Target
Market

9. Opportunity (Annual)
Market= 48 MM
Education for
Education Target
graduate
online for 1.2 MM
= 48 MM graduate
= 4.8 MM

10. Hypotheses and testing

11. Week 1-2. Interview target market
(24 customers)

12. Business Model Test Review
Customer Segment Customer Interview We focus on a
segment more
receptive to the
proposal. Graduates
from 22 to 30 years
Value Proposition Customer Interview Save time, feedback,
practical. Redefine
MVP
Channel Customer Interview Sales Force
Web
Revenue Model Customer Interview Evaluate monthly fee

13. Survey Questions
 How interested are you in receiving training in
technology with a practical approach and
certifiable?
 How would you be to pay for it monthly?
 Other payment that comes to mind?
 If you choose Free, why not you willing to pay?
 Which means of payment have?
 You'd be a returning user or only for specific
courses would you use?
 You be interested in courses in other areas other
than technology?

14. Survey Questions
 On the training assistance, which model do you
prefer? Virtual or blended
 Have access to a computer?
 How valuable is having a teacher at your disposal?
 In which language do you prefer the training?
 Age?
 In which college or university you studied?
 In which district you live?
 Much would you be willing to pay for the course?
 What method of payment you prefer?
 What career you studied?
 How many hours a week devoted to the course?