Building a-store-with-shopify

eCommerce
Building a store with shopify
Luis M Cordeiro
prof@luismcordeiro.net

Luis M Cordeiro prof@luismcordeiro.net eCommerce Lectures

1
GET STARTED


Create a free account

Shopify offers five plans, which correspond to
the number of products you want to sell, and all
of Shopify's plans come with a 30 day free trial.


Choose your web address

During the sign up process, you choose the web
address where you and your visitors will access
your store. You aren't able to change this later.
Keep your web address short, easy to spell, and
easy to remember.
Eg: myshop.shopify.com


Choose your layout

You choose your shop's layout during the sign-
up process. However, your layout can be
changed later. There are currently nine layouts
to choose from, and they all look very
professional and clean.


2
ADD PRODUCTS TO
YOUR WEBSITE


Create Products Collections

Product collections determine how your
products are organized and displayed in your
store.
Don't worry about not adding any products to
your store yet: you first need to create the
categories your products will fall under.


Add Products

Add products to your store by clicking on the
"Products" link and then on the "Add a new
product" link. Don't worry about resizing your
product's images: Shopify does that for you. If
you need to create variations of your products
(i.e. different colors or sizes), check the box next
to "This product's variants have multiple
options that distinguish them."


Organize your products into collections.

Organize your products into collections by
clicking on the "Products" link and then on the
each individual product's page. On the right
side of the page, choose which collections your
product should belong to. The Frontpage
collection is made up of the products that are
shown on your store's homepage.


3
ADD PAGES TO
YOUR WEBSITE


Customize your Home page

The homepage is the most important page of
your website and should tell your visitors what
types of products you're selling and showcase
your store's popular products. Fill out your
homepage content by clicking on the "Blogs &
Pages" link and then on the "Welcome to my
Shopify store” link.


Customize your About Us page.

Your About Us page can help form a
relationship with your customers by letting
them put a name and face to your business. Fill
out your About Us page by clicking on the
"Blogs & Pages" link and then on the "About
Us" link.


Add Supporting Pages

Supporting pages and a blog can add value to
your store by allowing your customers to stay
upto-date with your latest product offerings.
Add pages and blog posts to your store by
clicking on the "Blogs & Pages" link and then on
either the "Create a new page" link or the
"Write a new article" link


4
CREATE LOGICAL
NAVIGATION


Create main navigation links

Navigation is how visitors get around your site.
Have links to your product collections in your
main navigation to increase their visibility and
make them easier to access. Create main
navigation links for your product collections by
clicking on the "Navigation" link and then the
"Add Link" link in the Main Menu section of the
page. Give the link a name and link it to one of
your product collections.

5
SETUP YOUR WEBSITE
TO PROCESS ORDERS


Select your regions and taxes

Shopify sets up default taxes for your country.
To change your regions or taxes, click on the
“Preferences” link and then on the “Regions
and Taxes” link. You can change the tax
percentage of a region or the tax percentage of
a state in a region.


Change your shipping prices.

Shopify sets up default shipping prices for your
country. To change your shipping prices, click on
the “Preferences” link and then on the
“Shipping” link. You setup shipping prices based
on the weight or price of orders and the
location you’re shipping them to.


Setup Payment Processor

You need to setup a payment processor to
process your store’s orders. Select a payment
processor by clicking on the “Preferences” link
and then on the “Checkout & Payment” link.
Choose whether you want to use PayPal,
Google Checkout, a credit card gateway, or a
custom payment method as a way to accept
payments


6
ENHANCE YOUR WEBSITE


Customize your header and logo

Customize your header and logo to personalize
your online store. Add a logo to your store by
copying it into your theme's ‘Assets' folder.
Open up your theme and delete the following
code: Replace the code you just deleted with
the following code: StoreLogo.gif is the image
file name of your logo. If your logo has a
different name, rename your file as
StoreLogo.gif. Save your theme

Change your layout

If you would like to change the layout of your
store, go to the ‘Assets' tab and then the
‘Themes Gallery.' Find the layout you want to
use for your store, and click on the "Update my
templates to use this theme" link.


Change your color scheme.

If you would like to change the color scheme of
your store, go to the ‘Assets' tab and then the
‘Theme Editor.' You can change the color
scheme by either typing in the hexadecimal
color code or by clicking on the color box and
moving your cursor to the color you want.


Contacts
My contact information

E-mail
You can contact me at
prof@luismcordeiro.net

On the web
twitter.com/luismcordeiro
linkedin.com/luismcordeiro
skype: luis_marco_cordeiro


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