Lecture on business model canvas, customer discovery and opportunity assessment.

1. LLP@Tecnico
Class 1
Luis Caldas de Oliveira

2. Agenda for Class 1
• Class introduction
• Weekly class scheduling
• Teams and business ideas
• LPC – Launch Pad Central
• Work for next week

3. CLASS INTRODUCTION

4. Instructors
• Prof. Miguel Mira da Silva
(mms@tecnico.ulisboa.pt)
• Prof. Luis Caldas de Oliveira
(lco@tecnico.ulisboa.pt)
• Prof. Joana Mendonça
(joana.mendonca@tecnico.ulisbos.pt)
• Diogo Henriques
(carlos.diogo@tecnico.ulisboa.pt)

5. Key Concepts
• Students are experts in their fields
• Advisors are technical consultants
• Mentors are business counselors
• Instructors are experts in the LLP model

6. Key Points
• Evidence-based entrepreneurship (not
“faith-based”)
• Students need to “get out of the building”
• Time management: intense and fast
• Community: every class member must
actively comment the other teams

7. Before Each Class
• Talk to 10 customers about lecture (n-2)
• Update narrative and canvas (n-2)
• Revise MVP based on findings about (n-2)
• Prepare presentation with findings about (n-2)
• Formulate hypotheses about (n-1)
• Prepare interviews about (n-1)
• Talk to mentors and advisors
• Watch Udacity lecture (n)

8. In Class
• QA about lecture (n-1)
• Team present findings about (n-2)
• Summary of lecture (n)

9. WEEKLY CLASS SCHEDULING

10. Weekly Class
• 3 hours preferably starting at 5 PM
• All teams must be present
• Some members maybe away for part of the
class
• All members must present during team
presentation

11. TEAMS AND BUSINESS IDEAS

12. Teams
• Teams must be completed by Friday (4 to 5
members)
• Teams should send an email message to
instructors with:
§ Team members
§ Business idea (half page)
• Fill BMC in LPC

13. Lean LaunchPad
10-15 customer interviews/week, present results in front of peers
1 week before
Mandatory Office Hours with Partners, a Mentor dedicated to team, uses LPC for review,
Advisors as domain experts
Product
Mentorship
Continual Revisions to MVP based on Customer Discovery
Customer
Discovery
Team presents weekly in front of cohort, formal curriculum,
Optional: Office space, weekly dinners w/guest speakers
Framing
Hypotheses
Education /
Community
Application by BMC, Initial Canvas, Updated Weekly Canvases
Lessons Learned
What we thought, what we did, what we found, what’s next.

14. LPC: LAUNCH PAD CENTRAL

15. LPC
• www.launchpadcentral.com

16. WORK FOR NEXT WEEK

17. Customer Discovery
• Death by Demo 1
http://vimeo.com/groups/204136/videos/76390080
• Death by Demo 2
http://vimeo.com/groups/204136/videos/76172223
• Death by Powerpoint
http://vimeo.com/groups/204136/videos/76171146
• Understanding the problem
http://vimeo.com/groups/204136/videos/76173388
• Attention to Outliers
http://vimeo.com/groups/204136/videos/76177672

18. NEXT WEEK

19. Before Next Class
• Talk to 10 customers about your project
• Learn to use LaunchPad Central (LPC)
• Update LPC Narrative and Canvas
• Prepare Class Presentation
• Watch Videos
• Lecture 1: What We Now Know
• Lecture 1.5: Business Models and Customer
Development
• Lecture 2: Value Proposition

20. Slides
• Slide 1: Cover slide
• Slide 2: Business Model Canvas
• Slide 3: Identify market type
• Slide 4: Identify market size
• Slide 5: Identify competitors
• Slide 6: Propose experiments to test Value Propositions,
Customer Segments, channel, and revenue model of the
team’s business model. What constitutes a pass/fail signal
for each test?

21. Obrigado