Wims In English

WIMS 2.0: Mixing Web 2.0 and IMS to get the Best of Two Different Worlds TELEFONICA ESPAÑA Mobile Services Business Unit September 2008

Motivations for WIMS 2.0 Web 2.0 main concepts 01 Web 2.0 [email_address] cc under license cc 2.5 es of attribution 04.11.06 Recommendation Affiliation Audio Viral Marketing User decides The Long Tail Web standards Perpetual Beta Data AJAX Wikis Social Software Blogs CSS Design Mobility RSS Folksonomy Video IMS Open APIs Share Simplicity Service User is the core Microformats Economy Usability Participation Remixability Standardization Teleco 2.0 Design WiMAX Widgets Simplicity VC SOAP Syndication Videocasting XHTML ‘ Podcasting’ Granularity Aggregation Ruby on Rails ‘ Data Inside’ Collaboration UMTS LTE IM ‘ Page Rank’ Optimization for search engines Presence Cost per Click Modularity SEO Trust XFN FOAF Web 2.0 Web 2.0 Wikipedia GMail CSS Beauty GMail eBay Delicious LinkedID Itunes PayPal LinkedId Jabber Google Wasp Writely Google Maps Google News Yahoo Maps BaseCamp CastPost TrendMapper Pandora Blogger Live.Com CreativeCommons Amazon Delicious BitTorrent Skype PayPal Flickr OpenBC Technorati AdSense Fotolia TagCloud YouTube Mozilla Dodge Ball MTurk Ipodder A9 Friendster Upcoming Squidoo GTalk RSSReader Orkut Backpack Kiko ZenGarden StyleGala SimpleBits Etsy Flock Gmaps Mashups IceRocket 9Rules Zimbra Tadalist ProtoPage MyYahoo RememberTheMilk BlinkSale Zoozio Netvibes Unwieldly Meebo Alistapart Alexa Chalk.IT GTD Cloudalicious StumbleUpon TrendMapper Rollyo PubSub Wink InOrder BuzzTracker FeedBurner Feedster NewsGator Rojo Plazes Vimeo LastFM MeasureMap WordPress TypePad Mint Planzo Upcoming SoFLow Ning 43Things Digg TagTagger Taggling The user is the centre: give users what they want. They create the service content, they customize service features and they even participate in the service development. The user is now regarded as the main active driver. Combination and flexibility: the Internet becomes the platform for developing and delivering new cost-effective services. It enables the mixture of service functionalities (mashups) and content (syndication). Web 2.0

Today’s Market Situation… 02 ,[object Object],[object Object],[object Object],Bye Dad, Bye Mum I don’t know what we did wrong

[object Object],[object Object],[object Object],[object Object],[object Object],… imply new business models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Values is defined by the receiver more than the giver Dave Ulrich ( Professor of Business Administration at the University of Michigan ) 02

WIMS 2.0: Converging IMS and Web 2.0 IMS: keystone for Internet & Telecom convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],03 Keystone for new Telecom business model UTRAN/HSPA DSL/WiFi/etc. IP Core IMS TRANSPORT SUBSYSTEMS IMS IMS Services WIMS Platform Web 2.0

WIMS 2.0: Converging IMS and Web 2.0 A two-sided strategy for convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],03 IMS API exposure Presence VideoSharing Session control IM IMS Feeds Multimedia Content PSE Benefits for both telecom and web 2.0 services

WIMS 2.0: Converging IMS and Web 2.0 Portable Service Elements: IMS Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],03 ,[object Object],INVITEs For 3rd party call Audio call Call-Me Button On Click

WIMS 2.0: Converging IMS and Web 2.0 IMS in Internet Mashups ,[object Object],[object Object],[object Object],[object Object],03 Real-time sharing of videos Telefonica/YouTube IM David : Hi, what do you think about this new video John : amazing,…but I don’t believe him

WIMS 2.0: Converging IMS and Web 2.0 New ways for publishing User-Generated Content ,[object Object],[object Object],[object Object],03 IMS Presence Publication with added value (presence, location, etc) Automatic publication of personal note for microblogging

WIMS 2.0: Converging IMS and Web 2.0 Web 2.0 content and events into Telecom services ,[object Object],[object Object],[object Object],[object Object],03 IMS Presence Ring Forward Tone

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions WIMS-WIMS World

Wims In English

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