1.
3.0
World
Society
Capitalism
Leadership
Management
Marke;ng
Educa;on
Enterprise
Learning,
Designing
and
Realizing,
throw
Apropriate
Technologies,
for
Innova;ve
Organiza;ons
and
for
an
Alterna;ve
Economy
and
Society
The
Evolu;on
To
Re-­‐Generate
a
Future
different
from
the
Past,
the
first
systema9c
project
on:
Think-­‐tank
Portal
Blog
Library
Circles
Field-­‐Book
Forum
Laboratory
Incubator
Observatory
Realiza9ons’
Park
Think,
Design
and
Act
3.0,
for
Profit,
for
People,
for
Planet

2. Iden9fica9on
of
the
Project
• It
is
a
Think-­‐thank
for
3.0
Knowledge
(co-­‐learning)
• It
is
a
Lab
and
Incubator
for
3.0
Projects
(co-­‐designing)
• It
is
a
Observatory
of
3.0
Borning
Reali9es
(co-­‐realizing)
• It
is
for
People
and
Professionals
• It
is
for
Enterprises
and
Organizazions
• Is
is
for
Ins9tu9ons
and
Society
• It’s
purpose
is
to
help
the
crea9on
of
a
3.0
World

3. People
3.0
–
Groups
3.0
–
Houses
3.0
Enterprises
3.0
–
Towns
3.0
-­‐
Regions
3.0
Co-­‐Learning
à
Co-­‐Designingà
Co-­‐Realizing
Think-­‐tank
Lab,
Incubator
Realizat.Park
Vision
Values
Mission
Strategies
World
Vision,
Theories,
Technologies,
Tools,
Frameworks
People
and
Organiza9ons
Ac9ve
in
the
project
Interna9onal
Organiza9ons
and
Social
Mouvements
Big
Alterna9ve
Philosophers
and
Schools
of
Thinking
of
the
past
Grounding
Ac;vi;es
Purpose
The
“tree”
structure
of
the
project
Soil
Roots
Trunk
Branches
Leaves
Fruits
Seminal
Thinkers
and
Books
of
the
last
years
on
3.0
Evolu9on
Results
Seeds
New
trees
New
Systemic
3.0
Projects
Effects

4. Grounds
:
The
Exis9ng
3.0
defini9ons
• World
3.0
–
Pankaj
Ghemawat
*
• Society
3.0
-­‐
Ronald
Van
den
Holf
*
• Economy
3.0
–
Chris
Cook
• Capitalism
3.0
–
Peter
Barnes
*
• Management
3.0
–
Jurgen
Appelo
*
• Marke9ng
3.0
–
Phlip
Kotler
*
• Educa9on
3.0
–
James
G.
Lengel
• Learning
3.0
-­‐
Kazimierz
Gozdz
• Leadership
3.0
–
Eric
Sheninger
• Thinking
3.0
–
Jus9n
Yifu
Lin
• Wisdom
3.0
–
Richard
Poor
• Enterprise
3.0
–
Steve
Andriole
*
=
book
on
amazon

5. RMI
PERMACULTURE
EARTHSHIP
FINDHORN
COLLEGE
ACTION
INQUIRY
BARRET
VALUE
CENTER
Peter
Block
Danah
Zohar
Grounds
:
Organiza9ons

6. Grounds
-­‐
What
do
we
intend
for
3.0
A
global
emerging
mouvement
not
very
well
defined,
mad
by
millions
of
organiza9ons
with
in
common:
• A
new
awareness
and
vision
of
the
World,
of
the
rela9onship
between
Man
and
Nature
and
of
the
Social
Jus9ce
• A
new
set
ot
appropriate
and
alterna9ve
technologies
for
a
new
kind
of
balanced
development
• A
new
kind
of
intents,
purposes
and
goals
for
a
future
different
from
the
past.
(see:
Paowl
Hawken
–
Blessed
Unrest)

7. Grounds
-­‐
3.0
can
stays
also
for
…
• People
+
Planet
+
Profit
=
Enterprise
3.0
• People
+
Profit
=
Enterprise
2.0
• Profit
=Enterprise
1.0
• Think
+
Design
+
Act
• Co-­‐learning
+
Co-­‐dessigning
+
co-­‐realizing
• 3rd
Industrial
Revolu9on
• 3rd
Millennium
• Good
+
Right
+
Beau9ful
• Ethics
+
Science
+
Art

8. The
3
main
ac9vi9es
Co-­‐Learning
• Blog
• Mediateque
• Events
• Corses
• Master
• Fieldbook
Co-­‐Designing
• Forum
• Re-­‐Building
Vibrant
Local
Systems
• System
Design
Game
• Systemic
House
Co-­‐Realizing
• Transforma9ons
of
project
in
reali9es
• Overview
of
important
projects
in
Italy
and
in
the
World

9. The
Project
will
start
with
• The
cons9tu9on
of
a
core
team
of
5-­‐10
people
highly
mo9vated
and
opportunally
skilled
• The
realiza9on
of
an
advanced
web
portal
with
the
plakorm
Entando
4.0
• The
star9ng
of
a
collabora9ve
Blog
with
the
collabora9on
of
several
professional
related
to
the
main
“ground”
contents
• An
in-­‐bound
marke9ng
campaign
with
specific
landing
pages
for
a
massive
lead
genera9on
• A
professional
management
of
the
CEO
ac9vity
and
of
the
systema9c
presence
of
the
main
social
media,
with
also
sponsorized
communica9ons

10. The
project
will
go
on
with
• The
Realiza9on
of
a
FieldBook
• The
Realiza9on
of
a
Master
• The
Realiza9on
of
a
Forum
• The
Implementa9on
of
a
CRM
System
integrated
with
the
Web
Portal
• The
implementa9on
of
a
plakorms
for
co-­‐Working,
Crowd-­‐Sourcing,
Crowd-­‐Fundind
Integrated
with
the
Portal

11. The
3.0
Evolu;on
LIBRARY
Books,
Organiza9ons,
Mouvements

12. I
10
comandamen9
del
Marke9ng
3.0
1. Tramare
i
clien9
con
amore
e
i
compe9tor
con
rispemo.
2. Essere
pron9
alla
trasformazione
e
al
cambiamento.
3. Rendere
i
valori
chiari
e
supportarli.
4. Focalizzarsi
sul
segmento
che
può
dare
i
maggiori
benefici.
5. Pra9care
prezzi
ones9
per
far
comprendere
la
propria
qualità.
6. Aiutare
i
potenziali
clien9
a
raggiungere
l'azienda
e
i
suoi
prodor.
7. Guardare
ai
clien9
come
clien9
per
la
vita.
8. Vedere
ciascun
business
come
un
servizio.
perché
ogni
prodomo
è
legato
a
un
servizio.
9. Migliorare
il
proprio
processo
di
business
ogni
giorno.
10. Considerare
diversi
asper
e
informazioni
(non
solo
quelli
finanziari)
prima
di
prendere
una
decisione.
Marke9ng
3.0
–
Philip
Kotler
Dal
Prodomo
al
Cliente
allo
Spirito
Umano

13. Immagina
un
mondo
nel
quale
gli
eccessi
di
energia
di
un'arvità
fossero
usa9
per
riscaldarne
un'altra.
Dove
gli
edifici
necessitano
di
sempre
meno
energia
intorno
al
Mondo,
e
dove
vengono
progema9
edifici
commerciali
rigenera9vi,
quelli
che
producono
più
energia
di
quella
che
consumano.
Un
mondo
nel
quale
prodor
e
processi
rispemosi
dell'ambiente
fossero
più
efficien9
di
quelli
che
producono
sprechi.
Un
mondo
nel
quale
grandi
imprese
come
Costco,
Xerox,
Nike
e
numerose
altre
stanno
formando
partnership
con
organizzazioni
ambientaliste
e
di
gius9zia
sociale
per
assicurare
una
migliore
cura
della
Terra
e
luoghi
di
vita
migliori
nel
Mondo
che
si
sviluppa.
Ora,
smer
di
immaginare,
quel
Mondo
sta
già
emergendo
The
Necessary
Revolu9on
–
Peter
Senge
Come
individui
e
organizzazioni
stanno
lavorando
insieme
per
creare
un
mondo
sostenibile

14. The
mission
of
the
New
Economy
Coali9on
(NEC)
is
to
convene
and
support
all
those
who
might
contribute
to
an
economy
that
is
restora9ve
to
people,
place,
and
planet,
and
that
operates
according
to
principles
of
democracy,
jus9ce
and
appropriate
scale.
Faced
with
interconnected
ecological
and
economic
crises,
we
believe
that
shared
prosperity,
sustainability
and
an
equitable
society
require
deep,
systemic
changes
to
both
our
economy
and
our
poli9cs.
We
support
a
just
transi9on
to
a
new
economy
that
enables
both
thriving
communi9es
and
ecological
health.
Today,
the
majority
of
people
are
deprived
of
a
voice
in
poli9cal
and
economic
life.
Fundamental
flaws
in
the
poli9cal
economic
system
permit
the
concentra9on
of
resources
and
power,
exacerba9ng
inequality
and
destroying
ecosystems.
The
beneficiaries
of
this
system
obstruct
efforts
to
restore
communi9es
and
livelihoods.
These
crises
are
poisoning
our
water,
air,
and
land;
crea9ng
climate
chaos;
and
driving
millions
into
disease
and
poverty.
New
Economy
Coali9on
–
Bob
Massie
Economics
as
if
People
and
Planet
Mamered

15. The
main
aim
of
the
project
generally,
and
echoed
by
the
towns
locally,
is
to
raise
awareness
of
sustainable
living
and
build
local
ecological
resilience
in
the
near
future.
Communi9es
are
encouraged
to
seek
out
methods
for
reducing
energy
usage
as
well
as
reducing
their
reliance
on
long
supply
chains
that
are
totally
dependent
on
fossil
fuels
for
essen9al
items.
Food
is
a
key
area,
and
they
o}en
talk
of
"Food
feet,
not
food
miles!"
Ini9a9ves
so
far
have
included
crea9ng
community
gardens
to
grow
food;
business
waste
exchange,
which
seeks
to
match
the
waste
of
one
industry
with
another
industry
that
uses
that
waste
material;
and
even
simply
repairing
old
items
rather
than
throwing
them
away.
The
Transi9on
Network
website
contains
a
lis9ng
of
the
ini9a9ves
that
have
registered
there.
While
the
focus
and
aims
remain
the
same,
the
methods
used
to
achieve
these
vary.
For
example,
Totnes
has
introduced
its
own
local
currency,
the
Totnes
pound,
which
is
redeemable
in
local
shops
and
businesses,
helping
to
reduce
"food
miles"
while
also
suppor9ng
local
firms.
Transi9on
Town
–
Started
from
Totnes