1. Governments, Markets, Palaces,
How Twitter changes the World
#SMWmilan @Luefkens @BMdigital @Twiplomacy
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2. 75% of all governments have a Twitter presence
141
Heads of
State &
Government
56 Foreign Ministers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
3. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
6. Twiplomatic Push
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
7. 74 125 163
Mexico’s Israel’s United Kingdom’s
embassies & embassies & embassies &
diplomatic diplomatic diplomatic
missions missions missions
13
Ambassadors
30
Ambassadors
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
8. Getting started…
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
9. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
10. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
11. Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
12. Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
13. Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
14. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
15. Making Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
16. It’s not a race for more followers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
17. Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
18. Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
250 accountsofworldleaders, presidents and prime ministers, personal and institutionalaccounts.65% ofthe 194 countries,ie 128 countries theheadofstate, headofgovernmentortheirinstitutionis on Twitter.Belarus isn’t, China, blank spots in Africa
One of the mostprominentis William Hague Tweetingsince14.03.2010
US President Barack Obama didhisfirst Twitter townhall in 2011,answering 8 questionsofhisthen 10 millionfollowers.Barack Obama nowhas 27 millionfollowers and isthemostpopularamongtheworldleaderswith 80 othersfollowinghimunilaterally.HowevertheWhiteHouseis not followinghimasitis a campaignaccount.
In the run-up to the elections Barack Obama was more active on the White House account and did a series of impromptu Twitter chats.
Quite a few politicans have discovered the Twitter chat.IN half an horuyoucananswer 62 questions in 30 minutes. You wouldn’tbe able to answer as many questions in a Press Conference.
A handfulofpresidents and prime ministershaveunderstoodhowtoconnectdirectlywiththeiraudience.Lebanese Prime Minister Najib Mikatiuses Twitter regularlyfordirectchatswithhisfollowers.
And so doesAustralian Prime Minister Julia Gillard.Heresheengages in a Twitter chatabout Child Care Sheispersonallyactive on Twitter signing her tweets JG.
Themostconversational world leader isUgandan Prime MinisterAmamaMbabazi.96% of histweets are @replies to hisfollowers.
Whatisthis? Itisthewordcloudwiththe 2000tweetssentby Paul Kagame.The Presidentof Rwanda tweetshimselfandisoneofthemostconversationalleaders on Twitter.92% ofhistweetsare @replies.Last year he even got into a very public Twitter spat with UK journalist Ian Birrell who had called him “despotic and deluded”« You have no basis foryourcomments and youdon’t know whatyou are talking about. »
Whatisthis? Itisthewordcloudwiththe 2000tweetssentby Paul Kagame.The Presidentof Rwanda tweetshimselfandisoneofthemostconversationalleaders on Twitter.92% ofhistweetsare @replies.Last year he even got into a very public Twitter spat with UK journalist Ian Birrell who had called him “despotic and deluded”« You have no basis foryourcomments and youdon’t know whatyou are talking about. »
Orpostingjobadslikethe Prime Minister ofUzbekistan.
Orkiss a horselike His Highness Sheikh Mohammed did.Thankyouverymuchforyourattention
Malaysian Prime Minister Najib Razakreallyknowshowtoengagehisaudience.He tweetspersonallyandreallyengageshis half a millionfollowerswithquizzes.Who isthe 1st Finance Minister of Malaysia?The Malaysian PrimeMinisteralso uses sweepstakes to increasehisfollowership.NajibRazaksends T-shirts to the first 10 followerswhoanswercorrectly to the question whoisdepicted on the Malaysian Ringgit notes.
A monthago he askedhisfollowerswhatgift he shouldgivetohis 500.000th folower.A coupleofdayslater he invitedfourofhisfollowersfor breakfast, a scenenwhich he immortalizedwith a TwitPic.
A monthago he askedhisfollowerswhatgift he shouldgivetohis 500.000th folower.A coupleofdayslater he invitedfourofhisfollowersfor breakfast, a scenenwhich he immortalizedwith a TwitPic.
It issad to seethatmany leaders discover social media duringelectioncampaings.DilmaRoussef, the Brazilianpresidenthad 300.000 followerswhenshewaselected in November 2010.She sent her last tweet on 13 December 2010 whensheannouncedthatshewouldfind more time for Twitter in 2012.Todayshe has over 1.7 million followers…Whosaysyouneed to tweet to increaseyourfollowers?
French President François Hollandehasabandonedhis 400.000 Twitter followers.The account was particularlyactiveduringtheelectioncampaign, live tweetinghisspeechesatmeetings.On Friday 18 May François Hollandesigned off elegantlysending a followFridaytweetfor all newsaboutthepresidencyfollowthe Elysee Palace.
Estonian Prime Minister ToomasIlves was thefirsttouse foul language on Twitter.He was reactingto a blogpostabout Estonia by Nobel price Paul Krugman.
It is ok to make spelling mistakes as this tweet from EU president Herman van Rompuy did before meeting the Mayor of Shanghai.
Somepublicfiguresovershare.Hereisthe personal gmailaddressofUgandan Prime Minister AmamaMbabazi
Itisrefreshingtoseethat World Leaderscanbepersoponal on Twitter.
South African President Jacob Zumahas a personal account but doesn’ttweethimself.However he sharedthistweetabouttaking off for a couleofdays.
VenezuelanPresident Hugo Chavez isthesecondmostpopularworldleader on Twitter.Hehasbeensharingupdatesabouthischemotherapyandseemstobetweetinghimselffrom a Blackberry.His footballscream was retweeted1500 times.