1. Stats and industry
2. Role of influencers
3. Lessons learned - Strengths of Influencer marketing
4. Lessons learned - Improvement areas of Influencer marketing
5. Opportunities and risks
5. Why YouTube?
MENA is #2nd in the world in terms of video views a day - ahead of Brazil
and behind only the United States.
In Saudi Arabia alone, the average Internet user watched three times as
much videos daily versus the average user in the US.
Saudi Arabia and the UAE lead regionally and globally with 50% and 40%,
respectively, of all views originating from mobile devices.
YouTube is the third most-used app among smartphone users in the UAE,
and is also in the top 10 most-used apps (time spent/day). (Ipsos’ 2014
report)
6. “Sephora's e-commerce presence is unmatched. Its robust
website offers customers every beauty product imaginable.
However, because of the breadth of new products and
application techniques, consumers can feel daunted by all the
possibilities that are out there.
That's why YouTube is such a popular destination for beauty
and cosmetic tips and how-tos, with 66% of beauty
consumers agreeing that "YouTube is one of the best sites to
help me visualize how different products fit into my lifestyle."
Think With Google Case Studies 2015
Consumers guide their choices via YouTube
14. Don’t stick to one criteria.
The formula needs to make sense.
Influence =
Audience Reach (# of followers)
x
Brand Affinity (expertise and credibility)
x
Strength of Relationship with Followers
15. - Over 18 million views/month
- Growth of 35K subs/month
It’s about the means rather than the end.
16. Access to an audience you would never reach
on your own/via traditional media.