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                                                                                 REGISTER BEFORE
                                                                                September 9th 2011




NFC Payments USA 2011
November 2-3rd 2011, Ritz Carlton Coconut Grove, Miami



Accelerate your progress to successful
commercial rollout and build scalable NFC
payment solutions
north America’s first-ever event for everyone in                          expert speakers include:
the nfc value chain – your chance to make the
business-critical partnerships you need to push
out mass market payment solutions
•	Finally meet the contacts and partners you need: This	is	the	
  first	opportunity	for	North	America’s	NFC	community	to	meet	under	
  one	roof	and	drill	down	into	key	strategies	for	commercial	rollout

•	Inside Wallet Wars: Understand	what	the	rise	of	the	mobile	wallet	
  means	for	your	business	and	get	valuable	ideas	to	differentiate	your	
  offering	within	a	wallet

•	Reach critical mass:	The	latest	forecasts	on	how	soon	it	will	
  happen,	plus	drivers	such	as	bridging	technologies,	coupons	and	
  loyalty	programs

•	Overcome lack of devices: Hear	from	industry	experts	and	
  understand	what	to	do	to	ensure	your	business	booms	regardless

•	Definitive business models: What’s	the	best	model	for	banks,	
  carriers	and	other	parties?	

•	Triumph over interoperability issues: Best	ways	to	deliver	
  interoperability	between	carriers	and	banks	and	create	a	positive	
  experience	for	everyone	



Drinks Reception Sponsor:                         Media Partners:                 200+ Delegates
                                                                           30+ industry Experts speaking
                                                                              12 Hours of Networking


           Full Conference Agenda & Speaker List Inside - Open NOW!
“We believe that by 2015, digital currency will be accepted everywhere in the U.S.
      – from your local corner store to Walmart.” Scott Thompson, CEO, Paypal

Mobile money is no longer just                The first top-level event in North             Reserve your place amongst
an abstract concept. The rush to              America that brings together the               the industry leaders and key
digital currency is truly underway,           entire NFC ecosystem – with a                  innovators from across the NFC
with major players such as Google             clear emphasis on helping you                  value chain. Make the partnerships
Wallet, Isis, Visa Wallet and Serve           accelerate your progress to                    you need to profit fully from the
making fresh announcements by                 successful commercial rollout                  digital currency goldrush.
the day. And with rumors circling
about Apples launch... watch this             With so much at stake for everyone in          NFC Payments USA is your passport to a
space!                                        the mobile payment value chain – banks,        wealth of premium business intelligence.
                                              payments, mobile carriers, handset             Important though that is, it is only one
In short, the next few years will prove       providers and technology suppliers – this      element of the event.
pivotal for the NFC industry. And while       is a timely and unique opportunity for
much is uncertain, one thing’s for sure:      you to slice through all the hype and drill    This is also your chance to talk face-to-
Businesses whose strategies keep ahead        down to address the key topics that are on     face with people who share your vision
of the curve are going to win BIG.            everyone’s mind right now.                     – people who can help you leverage your
                                                                                             business assets because they are looking
No matter where you sit in the value chain,   When you come to scrutinize the                to make those all-important partnerships
a variety of common questions remain          Conference Agenda, you’ll understand           and connections that are an essential
unresolved. For example:                      how everything you see and hear is of          element of NFC strategy. With networking
                                              direct relevance to you and your business.     breaks, an online contact center and
• How do you battle interoperability and                                                     networking drinks party you can be sure
  handle market fragmentation?                From authoritative projections about the       you will meet and exchange business
                                              proliferation of devices in the market, to     cards with the people that will make a real
• What’s the real business case behind        business models and revenue stream             difference to your business.
  NFC payments?                               analysis – it’s covered.
                                                                                             Our European event attracted a ‘full house’
• When you structure a deal with other        From ways and means of educating               of 200+ participants. NFC Payments USA
  parties, how do you protect your ROI –      merchants and consumers, to the                is already looking like a sell-out event and
  and ensure you have sufficient scope to     key drivers that are destined to push          tickets will be awarded on a strictly first-
  differentiate?                              the payment market forward. From               come-first-served basis.
                                              the business case behind NFC to the
With more and more players entering the       business-critical issues of standards,         Don’t get left on the waiting list.
market, ground-breaking deals announced       security and privacy – it’s covered.           Book your place now.
on an almost-daily basis, market value
predictions increasing hour-by-hour, and      From the golden rules of structuring deals     November 2-3rd, 2011, Miami
commercial launch just around the corner,     and making ‘co-opertition’ work, to what
the moment has come for a forum that          couponing and loyalty can bring to the
brings together everyone who is currently     table. Plus the technologies you should        Lucy Lincoln
developing digital currency as a viable       be adopting, the business models that are      Vice President
proposition.                                  currently leading the way, how to secure       NFC Insight
                                              ROI from day one and much, much more –         lucy@nfcinsight.com
NFC Payments USA is that forum.               we’ve got it covered.                          Tel: +44 (0) 207 375 7595


                                              Over the course of two dynamic, fact-
                                              filled days, you will hear from Isis,
                                              Citibank, Discover, MasterCard, Rogers
                                              Communications and Nokia, IBM, Living
                                              Social, Fifth Third Bank, American
                                              Express, U.S. Bank, TD Bank and many
                                              others. In fact, it’s no exaggeration to say
                                              our speaker faculty reads like a Who’s
                                              Who of the NFC payment space.


   Call the booking line on +44 (0) 207 375 7595 to reserve your place today!
“NFC transactions will reach $50 billion worldwide by 2014” - Juniper Research

                Day 1                           Presentation                                    Case Study
             NOVEMBER 2                         NFC & The Mobile Network                        The Magic Combination: Social, Local and Mobile
 Presentation                                   Operator: Opportunity or Threat                 Commerce

 Mobile Payments: Where the                    • Explore how emerging NFC services are         • Living social share their knowledge on the impact of social in the
 Paved Road Ends and the Off                     creating opportunities for MNOs owning          mobile space
 Road Adventure Begins                           the SIM
                                                                                               • Debate how integrating payments is key to the future of an end to
                                               • Identify how embedded secure elements           end experience for consumers
• Hear about U.S. Bank experience in the         and App stores are offering phone
  mobile payments arena and examine the                                                        Eric Laird, Sr. Product Manager, LivingSocial
                                                 vendors new opportunities
  trials they have done across a number of
                                               • Discuss how the different alternatives in      Panel
  technologies, including NFC, contactless
  stickers, and micro SD enabled devices         NFC will prompt aggressive competition
                                                                                                The Business Case Answered: Debate the ROI Behind
• Explore the road to mobile payments          • Find out how MNO’s can harness these           NFC Payments
  and the work that remains in the               opportunities through collaboration to get
  areas of business models, technology           market share                                  • Discover where banks and operators are investing right now –
  approaches, device capability,               Padraig Moran, Global Director, Product           and the implications for your business
  acceptance, security and more                Management, Giesecke & Devrient                 • MNO, Bank or Payments: Examine the most lucrative NFC
• Understand key lessons learned,                                                                payment opportunities for your organization
                                                Case Study
  considerations, and U.S. Banks vision                                                        • Banks and MNOs: Are they better off working together or going
  for the future                                Coupon Redemption: Challenges                    it alone?
Dominic Venturo, Chief Innovation Officer,      Outlined; Solutions Discussed                  • NFC security: Will fraud prevention be the element that drives
U.S. Bank Payment Systems                                                                        contactless forward and pushes merchant investment?
                                               • Coupons.com share their insight on the
 Presentation                                    impact of coupons on mobile payments          Thomas Hissam, Worldwide Mobile Commerce Solutions - Banking,
                                                                                               Payment and Value Added Services, IBM
                                               • Get key insight into the importance of
 Connecting the Dots: Placing                                                                  Peter L Petersen, Vice President and Director Bank Card Business
                                                 redemption in the coupon journey and
 Mobile Contactless Payments in a                what it means for payments                    Integration, Fifth third Bank
 Strategic Context
                                               • Examine key challenges for payment             Panel
• Explore key take away’s and lessons            redemption and uncover solutions to
  learned from the first commercial              make it work from day 1                        Reaching Critical Mass: Uncover The Industry’s Best
  deployments of mobile contactless            Steve Horowitz, CTO,                             Kept Secrets
  payments around the world,                   Coupons.com Inc.
                                                                                               • Identify the role banks and MNOs must play in gaining critical
• Get insight into the strategic context for
                                                Panel                                            mass for merchants and consumers alike
  mobile payments for issuers, MNOs and
  merchants                                                                                    • The importance of bridging technologies: How big an impact
                                                Dissect the Future of NFC
                                                                                                 will they have on consumer pick up? Are we stalled until more
James Anderson, Group Head, Senior Vice         Adoption: Beyond Payments                        consumers have devices in their hands?
President Mobile, Emerging Payments,
MasterCard Worldwide                           • Find out what applications are really going   • Examine how Coupons, Loyalty and LBS will foster the next
                                                 to push the payment market forward              stage of critical mass
 Presentation                                                                                  • How much of the infrastructure is already in place to support
                                               • Explore which VAS you should add to
 The NFC Blueprint: Pinpoint                     your offering; Couponing, Loyalty or LBS?       billions of payments – and how fast is it growing?
 How Agreements Can Be                         • Understand how these VAS will drive           Spencer Jones, Head of North American Money Movement Online
 Structured Between Banks and                    consumer pick up                              & Mobile Channel TD Bank
 MNO’s to Ensure NFC Rolls Out                 • Get an in-depth view of the best ways to      Mark Beccue, Senior Analyst, Mobile Payments and Commerce,
 Successfully                                    handle redemption                             aBI Research
                                               • Pinpoint the services consumers want           Presentation
• Examine the ideal blueprint for both
                                                 most – and make sure the technology
  banks and MNO’s: How will deals be
                                                 doesn’t get in the way of the real offering    Wallet War: Does the Rise in the Wallet Prompt a Future
  made and will the TSM be necessary
                                               Damien Balsan, Director, Business                of competition
• Get the strategies to differentiate your
                                               Development, Nokia Inc.
  offering in an open and collaborative                                                        • Understand what the rise of the wallet means for the NFC industry
  market                                       Farhan Ahmad, General Manager, Prepaid &
                                               Director of Emerging Payments, Discover         • Debate the amount of control institutions can have over a ‘wallet’,
• Trouble-shoot key issues: Who owns the                                                         is it better to be a card in a wallet? Or a wallet?
                                               Network
  customer, who will be the regulators
                                               Steve Horowitz, CTO, Coupons Inc.               • Pinpoint how the banks can position themselves in the wallet,
• Understand the nuances of a 1 TSM                                                              should you partner – or develop your own offering
  or 2 TSM model, in terms of security,        Eric Laird, Sr. Product Manager,
                                               LivingSocial                                    • Examine key methods to differentiate your offering to remain
  business models and openness
                                                                                                 “first in wallet”
Jeppe Dorff, Head of Transaction Services,
                                                                                               • Does the arrival of the wallet signal an open platform future
Rogers Communications
                                                                                               Speakers for this session will be announced shortly. Please check the
                                                                                               website for updates



                   Register soon to benefit from early-bird discounts and SAVE $400!
“NFC payments will grow by 68 percent over the period of 2010-2014’ ” – Technavio

                    Day 2                               Panel                                                  Panel
                 NOVEMBER 3
                                                        The Most Lucrative Business Models                     Educating the Consumer: Getting it Right
 Presentation                                           Revealed: Who’s Getting the Best ROI
                                                                                                              • Who is currently leading the effort to market NFC
                                                        from NFC – And How Are They Achieving
 Avoid the Dangers of Market                                                                                    to consumers – and how much are they gaining
                                                        Success?                                                as a result?
 Fragmentation and Prove Your ROI from
 Day 1                                                 • Make money now! Get key strategies to build          • Identify what the key focus for the consumer
                                                         revenue from Day 1                                     message, speed, simplicity or security
• Get key insight on the importance of hybrid
                                                       • Explore how banks and operators can maximize         • Debate if we can rely on the tech giants to
  payment solutions to ease people into digital
                                                         the revenue opportunities – what are the key           master consumer education and push critical
  payments: Examine swipe, mobile and P2P
                                                         priorities?                                            mass
  options
                                                       • Identify how to create deals that avoid              Dominic Venturo, Chief Innovation Officer, U.S.
• Understand the importance of technology
                                                         fragmentation and boost the industry’s revenue       Bank Payment Systems
  agnostic products and an open framework to
  ensure the success of NFC payments                     potential
                                                                                                               Presentation
• Examine the issues fragmenting the mobile            • Key elements of a positive revenue share:
  payments market and get the best methods to            Should MNOs be party to the interchange fee?          SIM vs. Embedded vs. Micro SD: The
  tackle them                                            And will mobile space be up for rent?                 Final Tech Debate
• Debate the importance of keeping the mobile          • Evaluate the best strategies for banks that are
                                                         not yet involved in a scheme                         • Explore the pros and cons of each option and
  ecosystem open and how to bridge existing                                                                     identify the best choice for your solution
  technology with NFC to ensure success in the         Rich Clow, Managing Director-Global Mobile
  space                                                Development Group, Citigroup                           • Is Micro SD merely a bridging service? Or
                                                                                                                a genuine long-term possibility for service
David Messenger, Executive Vice President,                                                                      providers?
american express Company
                                                        Presentation
                                                                                                              • Debate if this will lead to fragmentation, how to
                                                        Concept to Production : What Will it take
 Presentation                                                                                                   handle standards and security
                                                        to Make Mobile NFC Payments Real
                                                                                                              Jörg Suchy, Senior Marketing Manager Chip Card
 The Future of the Wallet: Exploring the
                                                       • Hear about the Mobile NFC experience of ING          and MCU, Samsung Semiconductor europe
 Isis Offering                                                                                                GmbH
                                                         DIRECT and get practical insights into how to
• Navigating the fragmented market: Examine how          get to market sooner
                                                                                                               Panel
  a player like Isis, who claims they will transform   • What strategies should banks not included in the
  how people shop, pay, and save, come to                Google Pilot employ? do they go it alone or wait      Overcoming Lack of NFC Enabled
  market?                                                until the tech and business is mainstream             Devices in the Market
• Understand Isis’ place in the value chain and        • Get a better understanding of bank’s
  what are they trying to achieve?                       expectations and debate when the companies           • Examine which devices will be on the market in
                                                         that provide products and services will win big        the next 12 months
• Get insight on the Isis ecosystem and the
  benefits that they plan to deliver to merchants,     David Pinski, Group Leader, Discovery Services,        • Identify how the industry can work together to
  consumers, issuers, and networks and why they        ING DIReCT                                               stimulate the proliferation of devices
  are investing big in NFC                                                                                    • Creating compelling consumer offerings on the
Doug Kilgour, Senior Business Development
                                                        Case Study                                              new devices: Debate what works and discuss
Executive, Isis                                                                                                 what’s better avoided
                                                        Exploit NFC to Create Customer Loyalty
                                                        in a Merchant Environment                             • Discuss which bridging devices you should be
                                                                                                                using stickers, tags or micro SD
                                                       • How fast are innovative retailers investing in NFC   • Challenge the value of these technologies and
                                                         contactless terminals – and what’s the business        how they will this effect consumer and merchant
                                                         payback?                                               adoption
                                                       • Discover what retailers want – more than             Doug Kilgour,
                                                         anything else – from NFC payments                    Senior Business Development Executive, Isis
                                                       • Understand the prime reasons why merchants
                                                         are investing in contactless now
                                                       • Get the lowdown on the most effective ways
                                                         to work with merchants and how to promote
                                                         merchant pick-up
                                                       • Examine the importance of integrating loyalty
                                                         and coupons to provide and end to end service
                                                         and prove ROI
                                                       Speakers for this session will be announced shortly.
                                                       Please check the website for updates




                Great speakers, Great Audience, What a success!” Gemalto
Save $400
                                                      Register for a GOLD PASS and                                                               REGISTER BEFORE
                                                                                                                                               September 9th 2011
                                                      receive the AUDIO stream too!
                                                                                                 Date & Venue
  5 Easy Ways to REgistER                                                                        November 2-3 2011, Ritz Carlton Coconut Grove, Miami

    @            Email lucy@nfcinsight.com with your full contact details                        Accommodation
                                                                                                 We have arranged a discounted room rate at The Ritz Carlton Coconut
                                                                                                 Grove, Miami and reservation details will be sent to you when you register.
                 Register on the secure website at:
   8             www.nfcinsight.com/paymentsusa
                                                                                                 It is recommended that you book early to take advantage of this offer as
                                                                                                 rooms do sell out!

                                                                                                 Group Discounts
    *            Mail this form to: NFC Insight, 7-9 Fashion Street,
                                                                                                 Book as a group of 3 or more and save even more money.
                 London E1 6PX, United Kingdom                                                   To see if you are eligible email lucy@nfcinsight.com!

     2           Fax back this form to +44 (0) 207 375 7576                                      How to Pay
                                                                                                 Credit Card:         Complete and return this form with your credit card details
                 Call the booking line on UK +44 (0) 207 375 7595                                Invoice:             Complete and return this form and you will receive
    (            Toll Free: +1 800 814 3459 ext. 7595
                                                                                                                      an invoice
                                                                                                 Cheque/Draft: Payable to FC Business Intelligence Ltd




 PASS TYPES AND PRICES                                                     SUPER EARLY BIRD                              EARLY BIRD                         NORMAL PRICE
 The sooner you book, the more                                                 Register before Sep 9th                Register before Oct 7th                    Register after
 you save!                                                                         SAVE $400                                  SAVE $200                            Oct 7th



 Gold Pass:
 • 2 day conference pass
 • Access to post-event webcast
                                                                                           $1395                                 $1595                                   $1795
   (slides & audio)

 Silver Pass:
 • 2 day conference pass                                                                   $1295                                 $1495                                   $1695
Gold and silver passes include your food and beverage for the two days: coffee, snacks, 3 course lunches and the networking reception.
They give you an access-all-areas pass to the event.


  Delegate Details                                                                                                              Payment
  Please photocopy this form for multiple registrations                                                                         Choose one of the following payment options:

   Mr / Mrs / Ms / Dr:                  First name:                                                                                I enclose a cheque/draft for: $______________
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Cancellations:                All conference places are fully transferable without any charge. There will be no penalty for     Name on card:
cancellations received before Friday 30th September 2011 (Credit card registrations are subject to a 5% cancellation
fee) If written confirmation of a cancellation is not received before Friday 30th September 2011 we will be obliged to          Signature:
charge the full conference fee. Please note, you must inform NFC Insight in writing of any cancellations: please email
asolosy@fcbusinessintelligence.com. The organisers reserve the right to make changes to the program without notice.               NB: Full paymeNt must Be received BeFore the eveNt
This event is organised by FC Business Intelligence.


                                 Register now at www.nfcinsight.com/paymentsusa
Save $400
                                                                                                        REGISTER BEFORE
                                                                                                        September 9th 2011




NFC Payments USA 2011
November 2-3rd 2011, Ritz Carlton Coconut Grove, Miami



4 Key Reasons to                                                    Just imagine what you could learn
attend NFC Payments USA:                                               from these expert speakers:
                                                                    Rich Clow, Managing Director-         Steve Horowitz, CTO, Coupons Inc.
1   A once in A lifetime opportunity
    The NFC payment industry is about to take off, it’s clear the
                                                                    Global Mobile Development Group,
                                                                    Citigroup                             Dominic Venturo, Chief Innovation
                                                                                                          Officer, U.S. Bank Payment
    market is on the brink of something huge. This conference is    Jörg Suchy, Senior Marketing          Systems
    the only place that will help you to capitalize on this boom.   Manager Chip Card and MCU,
                                                                    Samsung Semiconductor Europe          Thomas Hissam, Worldwide Mobile
    As the first NFC Payments event in North America, we are
                                                                    GmbH                                  Commerce Solutions - Banking,
    bringing you the key contacts and key knowledge to make                                               Payment and Value Added Services,
    NFC payments happen now.                                        David Pinski, Group Leader,           IBM
                                                                    Discovery Services, ING DIRECT

2
                                                                                                          Peter L Petersen, Vice President
    everyone you need to meet in one plAce                          David Messenger, Executive Vice       and Director Bank Card Business
    This is the first time the entire payment ecosystem will be     President, American Express           Integration, Fifth third Bank
    together in one room to discuss an NFC enabled future. We       Company
                                                                                                          Padraig Moran, Global Director,
    understand how important networking is, so we allow plenty      Doug Kilgour, Senior Business         Product Management, Giesecke &
    of time in the agenda for you to meet and chat with the key     Development Executive, Isis           Devrient
    industry players. Our online networking centre allows you
                                                                    Spencer Jones, Head of North          James Anderson, Group Head,
    to set up those crucial meetings prior to the event, and the    American Money Movement Online        Senior Vice President Mobile,
    networking reception in the evening gives you ample time        & Mobile Channel TD Bank              Emerging Payments, MasterCard
    to swap business cards and set those deals in motion in a                                             Worldwide
                                                                    Eric Laird, Sr. Product Manager,
    relaxed environment.                                            LivingSocial                          Jeppe Dorff, Head of Transaction
                                                                                                          Services, Rogers Communications

3   HeAr from tHose key stAkeHolders tHAt will
    most effect your business
                                                                    Damien Balsan, Director, Business
                                                                    Development, Nokia Inc.               Mark Beccue, Senior Analyst, Mobile
                                                                                                          Payments and Commerce, ABI
    We are dedicated to bringing you the key people you need to     Farhan Ahmad, General Manager,        Research
    hear from to make sure you’re on the right track. From Banks    Prepaid & Director of Emerging
                                                                    Payments, Discover Network
    to Operators, Isis to Samsung, MasterCard to Citigroup we
    are making sure you hear from industry leaders and learn from
    their successful strategies.

4   GAin tHe strAteGies you need to ensure
    successful commerciAl rollout
    The NFC industry is moving fast, with new announcements
    happening everyday it is becoming more important than ever
    that companies are adopting the right strategies. With many
    challenges in the market NFC Payments USA will bring you
                                                                                  a fantastic networking opportunity
                                                                           “                                                      ”
    all of the must know topics. From battling interoperability,
    reaching critical mass to handling lack of devices we have                                 Lifera Inc.
    every need to know topic covered. Ensure you meet these
                                                                                Great dialogue across the ecosystem
                                                                          “                                                        ”
    challenges with the right approach and make sure you are
    represented at this historic meeting.                                                       Citi



            Register now to benefit from early-bird discounts and SAVE $400!

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NFC Payments USA Brochure

  • 1. Save $400 REGISTER BEFORE September 9th 2011 NFC Payments USA 2011 November 2-3rd 2011, Ritz Carlton Coconut Grove, Miami Accelerate your progress to successful commercial rollout and build scalable NFC payment solutions north America’s first-ever event for everyone in expert speakers include: the nfc value chain – your chance to make the business-critical partnerships you need to push out mass market payment solutions • Finally meet the contacts and partners you need: This is the first opportunity for North America’s NFC community to meet under one roof and drill down into key strategies for commercial rollout • Inside Wallet Wars: Understand what the rise of the mobile wallet means for your business and get valuable ideas to differentiate your offering within a wallet • Reach critical mass: The latest forecasts on how soon it will happen, plus drivers such as bridging technologies, coupons and loyalty programs • Overcome lack of devices: Hear from industry experts and understand what to do to ensure your business booms regardless • Definitive business models: What’s the best model for banks, carriers and other parties? • Triumph over interoperability issues: Best ways to deliver interoperability between carriers and banks and create a positive experience for everyone Drinks Reception Sponsor: Media Partners: 200+ Delegates 30+ industry Experts speaking 12 Hours of Networking Full Conference Agenda & Speaker List Inside - Open NOW!
  • 2. “We believe that by 2015, digital currency will be accepted everywhere in the U.S. – from your local corner store to Walmart.” Scott Thompson, CEO, Paypal Mobile money is no longer just The first top-level event in North Reserve your place amongst an abstract concept. The rush to America that brings together the the industry leaders and key digital currency is truly underway, entire NFC ecosystem – with a innovators from across the NFC with major players such as Google clear emphasis on helping you value chain. Make the partnerships Wallet, Isis, Visa Wallet and Serve accelerate your progress to you need to profit fully from the making fresh announcements by successful commercial rollout digital currency goldrush. the day. And with rumors circling about Apples launch... watch this With so much at stake for everyone in NFC Payments USA is your passport to a space! the mobile payment value chain – banks, wealth of premium business intelligence. payments, mobile carriers, handset Important though that is, it is only one In short, the next few years will prove providers and technology suppliers – this element of the event. pivotal for the NFC industry. And while is a timely and unique opportunity for much is uncertain, one thing’s for sure: you to slice through all the hype and drill This is also your chance to talk face-to- Businesses whose strategies keep ahead down to address the key topics that are on face with people who share your vision of the curve are going to win BIG. everyone’s mind right now. – people who can help you leverage your business assets because they are looking No matter where you sit in the value chain, When you come to scrutinize the to make those all-important partnerships a variety of common questions remain Conference Agenda, you’ll understand and connections that are an essential unresolved. For example: how everything you see and hear is of element of NFC strategy. With networking direct relevance to you and your business. breaks, an online contact center and • How do you battle interoperability and networking drinks party you can be sure handle market fragmentation? From authoritative projections about the you will meet and exchange business proliferation of devices in the market, to cards with the people that will make a real • What’s the real business case behind business models and revenue stream difference to your business. NFC payments? analysis – it’s covered. Our European event attracted a ‘full house’ • When you structure a deal with other From ways and means of educating of 200+ participants. NFC Payments USA parties, how do you protect your ROI – merchants and consumers, to the is already looking like a sell-out event and and ensure you have sufficient scope to key drivers that are destined to push tickets will be awarded on a strictly first- differentiate? the payment market forward. From come-first-served basis. the business case behind NFC to the With more and more players entering the business-critical issues of standards, Don’t get left on the waiting list. market, ground-breaking deals announced security and privacy – it’s covered. Book your place now. on an almost-daily basis, market value predictions increasing hour-by-hour, and From the golden rules of structuring deals November 2-3rd, 2011, Miami commercial launch just around the corner, and making ‘co-opertition’ work, to what the moment has come for a forum that couponing and loyalty can bring to the brings together everyone who is currently table. Plus the technologies you should Lucy Lincoln developing digital currency as a viable be adopting, the business models that are Vice President proposition. currently leading the way, how to secure NFC Insight ROI from day one and much, much more – lucy@nfcinsight.com NFC Payments USA is that forum. we’ve got it covered. Tel: +44 (0) 207 375 7595 Over the course of two dynamic, fact- filled days, you will hear from Isis, Citibank, Discover, MasterCard, Rogers Communications and Nokia, IBM, Living Social, Fifth Third Bank, American Express, U.S. Bank, TD Bank and many others. In fact, it’s no exaggeration to say our speaker faculty reads like a Who’s Who of the NFC payment space. Call the booking line on +44 (0) 207 375 7595 to reserve your place today!
  • 3. “NFC transactions will reach $50 billion worldwide by 2014” - Juniper Research Day 1 Presentation Case Study NOVEMBER 2 NFC & The Mobile Network The Magic Combination: Social, Local and Mobile Presentation Operator: Opportunity or Threat Commerce Mobile Payments: Where the • Explore how emerging NFC services are • Living social share their knowledge on the impact of social in the Paved Road Ends and the Off creating opportunities for MNOs owning mobile space Road Adventure Begins the SIM • Debate how integrating payments is key to the future of an end to • Identify how embedded secure elements end experience for consumers • Hear about U.S. Bank experience in the and App stores are offering phone mobile payments arena and examine the Eric Laird, Sr. Product Manager, LivingSocial vendors new opportunities trials they have done across a number of • Discuss how the different alternatives in Panel technologies, including NFC, contactless stickers, and micro SD enabled devices NFC will prompt aggressive competition The Business Case Answered: Debate the ROI Behind • Explore the road to mobile payments • Find out how MNO’s can harness these NFC Payments and the work that remains in the opportunities through collaboration to get areas of business models, technology market share • Discover where banks and operators are investing right now – approaches, device capability, Padraig Moran, Global Director, Product and the implications for your business acceptance, security and more Management, Giesecke & Devrient • MNO, Bank or Payments: Examine the most lucrative NFC • Understand key lessons learned, payment opportunities for your organization Case Study considerations, and U.S. Banks vision • Banks and MNOs: Are they better off working together or going for the future Coupon Redemption: Challenges it alone? Dominic Venturo, Chief Innovation Officer, Outlined; Solutions Discussed • NFC security: Will fraud prevention be the element that drives U.S. Bank Payment Systems contactless forward and pushes merchant investment? • Coupons.com share their insight on the Presentation impact of coupons on mobile payments Thomas Hissam, Worldwide Mobile Commerce Solutions - Banking, Payment and Value Added Services, IBM • Get key insight into the importance of Connecting the Dots: Placing Peter L Petersen, Vice President and Director Bank Card Business redemption in the coupon journey and Mobile Contactless Payments in a what it means for payments Integration, Fifth third Bank Strategic Context • Examine key challenges for payment Panel • Explore key take away’s and lessons redemption and uncover solutions to learned from the first commercial make it work from day 1 Reaching Critical Mass: Uncover The Industry’s Best deployments of mobile contactless Steve Horowitz, CTO, Kept Secrets payments around the world, Coupons.com Inc. • Identify the role banks and MNOs must play in gaining critical • Get insight into the strategic context for Panel mass for merchants and consumers alike mobile payments for issuers, MNOs and merchants • The importance of bridging technologies: How big an impact Dissect the Future of NFC will they have on consumer pick up? Are we stalled until more James Anderson, Group Head, Senior Vice Adoption: Beyond Payments consumers have devices in their hands? President Mobile, Emerging Payments, MasterCard Worldwide • Find out what applications are really going • Examine how Coupons, Loyalty and LBS will foster the next to push the payment market forward stage of critical mass Presentation • How much of the infrastructure is already in place to support • Explore which VAS you should add to The NFC Blueprint: Pinpoint your offering; Couponing, Loyalty or LBS? billions of payments – and how fast is it growing? How Agreements Can Be • Understand how these VAS will drive Spencer Jones, Head of North American Money Movement Online Structured Between Banks and consumer pick up & Mobile Channel TD Bank MNO’s to Ensure NFC Rolls Out • Get an in-depth view of the best ways to Mark Beccue, Senior Analyst, Mobile Payments and Commerce, Successfully handle redemption aBI Research • Pinpoint the services consumers want Presentation • Examine the ideal blueprint for both most – and make sure the technology banks and MNO’s: How will deals be doesn’t get in the way of the real offering Wallet War: Does the Rise in the Wallet Prompt a Future made and will the TSM be necessary Damien Balsan, Director, Business of competition • Get the strategies to differentiate your Development, Nokia Inc. offering in an open and collaborative • Understand what the rise of the wallet means for the NFC industry market Farhan Ahmad, General Manager, Prepaid & Director of Emerging Payments, Discover • Debate the amount of control institutions can have over a ‘wallet’, • Trouble-shoot key issues: Who owns the is it better to be a card in a wallet? Or a wallet? Network customer, who will be the regulators Steve Horowitz, CTO, Coupons Inc. • Pinpoint how the banks can position themselves in the wallet, • Understand the nuances of a 1 TSM should you partner – or develop your own offering or 2 TSM model, in terms of security, Eric Laird, Sr. Product Manager, LivingSocial • Examine key methods to differentiate your offering to remain business models and openness “first in wallet” Jeppe Dorff, Head of Transaction Services, • Does the arrival of the wallet signal an open platform future Rogers Communications Speakers for this session will be announced shortly. Please check the website for updates Register soon to benefit from early-bird discounts and SAVE $400!
  • 4. “NFC payments will grow by 68 percent over the period of 2010-2014’ ” – Technavio Day 2 Panel Panel NOVEMBER 3 The Most Lucrative Business Models Educating the Consumer: Getting it Right Presentation Revealed: Who’s Getting the Best ROI • Who is currently leading the effort to market NFC from NFC – And How Are They Achieving Avoid the Dangers of Market to consumers – and how much are they gaining Success? as a result? Fragmentation and Prove Your ROI from Day 1 • Make money now! Get key strategies to build • Identify what the key focus for the consumer revenue from Day 1 message, speed, simplicity or security • Get key insight on the importance of hybrid • Explore how banks and operators can maximize • Debate if we can rely on the tech giants to payment solutions to ease people into digital the revenue opportunities – what are the key master consumer education and push critical payments: Examine swipe, mobile and P2P priorities? mass options • Identify how to create deals that avoid Dominic Venturo, Chief Innovation Officer, U.S. • Understand the importance of technology fragmentation and boost the industry’s revenue Bank Payment Systems agnostic products and an open framework to ensure the success of NFC payments potential Presentation • Examine the issues fragmenting the mobile • Key elements of a positive revenue share: payments market and get the best methods to Should MNOs be party to the interchange fee? SIM vs. Embedded vs. Micro SD: The tackle them And will mobile space be up for rent? Final Tech Debate • Debate the importance of keeping the mobile • Evaluate the best strategies for banks that are not yet involved in a scheme • Explore the pros and cons of each option and ecosystem open and how to bridge existing identify the best choice for your solution technology with NFC to ensure success in the Rich Clow, Managing Director-Global Mobile space Development Group, Citigroup • Is Micro SD merely a bridging service? Or a genuine long-term possibility for service David Messenger, Executive Vice President, providers? american express Company Presentation • Debate if this will lead to fragmentation, how to Concept to Production : What Will it take Presentation handle standards and security to Make Mobile NFC Payments Real Jörg Suchy, Senior Marketing Manager Chip Card The Future of the Wallet: Exploring the • Hear about the Mobile NFC experience of ING and MCU, Samsung Semiconductor europe Isis Offering GmbH DIRECT and get practical insights into how to • Navigating the fragmented market: Examine how get to market sooner Panel a player like Isis, who claims they will transform • What strategies should banks not included in the how people shop, pay, and save, come to Google Pilot employ? do they go it alone or wait Overcoming Lack of NFC Enabled market? until the tech and business is mainstream Devices in the Market • Understand Isis’ place in the value chain and • Get a better understanding of bank’s what are they trying to achieve? expectations and debate when the companies • Examine which devices will be on the market in that provide products and services will win big the next 12 months • Get insight on the Isis ecosystem and the benefits that they plan to deliver to merchants, David Pinski, Group Leader, Discovery Services, • Identify how the industry can work together to consumers, issuers, and networks and why they ING DIReCT stimulate the proliferation of devices are investing big in NFC • Creating compelling consumer offerings on the Doug Kilgour, Senior Business Development Case Study new devices: Debate what works and discuss Executive, Isis what’s better avoided Exploit NFC to Create Customer Loyalty in a Merchant Environment • Discuss which bridging devices you should be using stickers, tags or micro SD • How fast are innovative retailers investing in NFC • Challenge the value of these technologies and contactless terminals – and what’s the business how they will this effect consumer and merchant payback? adoption • Discover what retailers want – more than Doug Kilgour, anything else – from NFC payments Senior Business Development Executive, Isis • Understand the prime reasons why merchants are investing in contactless now • Get the lowdown on the most effective ways to work with merchants and how to promote merchant pick-up • Examine the importance of integrating loyalty and coupons to provide and end to end service and prove ROI Speakers for this session will be announced shortly. Please check the website for updates Great speakers, Great Audience, What a success!” Gemalto
  • 5. Save $400 Register for a GOLD PASS and REGISTER BEFORE September 9th 2011 receive the AUDIO stream too! Date & Venue 5 Easy Ways to REgistER November 2-3 2011, Ritz Carlton Coconut Grove, Miami @ Email lucy@nfcinsight.com with your full contact details Accommodation We have arranged a discounted room rate at The Ritz Carlton Coconut Grove, Miami and reservation details will be sent to you when you register. Register on the secure website at: 8 www.nfcinsight.com/paymentsusa It is recommended that you book early to take advantage of this offer as rooms do sell out! Group Discounts * Mail this form to: NFC Insight, 7-9 Fashion Street, Book as a group of 3 or more and save even more money. London E1 6PX, United Kingdom To see if you are eligible email lucy@nfcinsight.com! 2 Fax back this form to +44 (0) 207 375 7576 How to Pay Credit Card: Complete and return this form with your credit card details Call the booking line on UK +44 (0) 207 375 7595 Invoice: Complete and return this form and you will receive ( Toll Free: +1 800 814 3459 ext. 7595 an invoice Cheque/Draft: Payable to FC Business Intelligence Ltd PASS TYPES AND PRICES SUPER EARLY BIRD EARLY BIRD NORMAL PRICE The sooner you book, the more Register before Sep 9th Register before Oct 7th Register after you save! SAVE $400 SAVE $200 Oct 7th Gold Pass: • 2 day conference pass • Access to post-event webcast $1395 $1595 $1795 (slides & audio) Silver Pass: • 2 day conference pass $1295 $1495 $1695 Gold and silver passes include your food and beverage for the two days: coffee, snacks, 3 course lunches and the networking reception. They give you an access-all-areas pass to the event. Delegate Details Payment Please photocopy this form for multiple registrations Choose one of the following payment options: Mr / Mrs / Ms / Dr: First name: I enclose a cheque/draft for: $______________ (payable to FC Business Intelligence Ltd) Last name: Please invoice my company: $______________ Company: Purchase Order No.:______________________ Position/Title: Please charge my credit card: $_____________ Telephone: Fax: AMEX Visa Mastercard Email: Credit card number Address: Expiry date: Zipcode: Country: Security Code: Cancellations: All conference places are fully transferable without any charge. There will be no penalty for Name on card: cancellations received before Friday 30th September 2011 (Credit card registrations are subject to a 5% cancellation fee) If written confirmation of a cancellation is not received before Friday 30th September 2011 we will be obliged to Signature: charge the full conference fee. Please note, you must inform NFC Insight in writing of any cancellations: please email asolosy@fcbusinessintelligence.com. The organisers reserve the right to make changes to the program without notice. NB: Full paymeNt must Be received BeFore the eveNt This event is organised by FC Business Intelligence. Register now at www.nfcinsight.com/paymentsusa
  • 6. Save $400 REGISTER BEFORE September 9th 2011 NFC Payments USA 2011 November 2-3rd 2011, Ritz Carlton Coconut Grove, Miami 4 Key Reasons to Just imagine what you could learn attend NFC Payments USA: from these expert speakers: Rich Clow, Managing Director- Steve Horowitz, CTO, Coupons Inc. 1 A once in A lifetime opportunity The NFC payment industry is about to take off, it’s clear the Global Mobile Development Group, Citigroup Dominic Venturo, Chief Innovation Officer, U.S. Bank Payment market is on the brink of something huge. This conference is Jörg Suchy, Senior Marketing Systems the only place that will help you to capitalize on this boom. Manager Chip Card and MCU, Samsung Semiconductor Europe Thomas Hissam, Worldwide Mobile As the first NFC Payments event in North America, we are GmbH Commerce Solutions - Banking, bringing you the key contacts and key knowledge to make Payment and Value Added Services, NFC payments happen now. David Pinski, Group Leader, IBM Discovery Services, ING DIRECT 2 Peter L Petersen, Vice President everyone you need to meet in one plAce David Messenger, Executive Vice and Director Bank Card Business This is the first time the entire payment ecosystem will be President, American Express Integration, Fifth third Bank together in one room to discuss an NFC enabled future. We Company Padraig Moran, Global Director, understand how important networking is, so we allow plenty Doug Kilgour, Senior Business Product Management, Giesecke & of time in the agenda for you to meet and chat with the key Development Executive, Isis Devrient industry players. Our online networking centre allows you Spencer Jones, Head of North James Anderson, Group Head, to set up those crucial meetings prior to the event, and the American Money Movement Online Senior Vice President Mobile, networking reception in the evening gives you ample time & Mobile Channel TD Bank Emerging Payments, MasterCard to swap business cards and set those deals in motion in a Worldwide Eric Laird, Sr. Product Manager, relaxed environment. LivingSocial Jeppe Dorff, Head of Transaction Services, Rogers Communications 3 HeAr from tHose key stAkeHolders tHAt will most effect your business Damien Balsan, Director, Business Development, Nokia Inc. Mark Beccue, Senior Analyst, Mobile Payments and Commerce, ABI We are dedicated to bringing you the key people you need to Farhan Ahmad, General Manager, Research hear from to make sure you’re on the right track. From Banks Prepaid & Director of Emerging Payments, Discover Network to Operators, Isis to Samsung, MasterCard to Citigroup we are making sure you hear from industry leaders and learn from their successful strategies. 4 GAin tHe strAteGies you need to ensure successful commerciAl rollout The NFC industry is moving fast, with new announcements happening everyday it is becoming more important than ever that companies are adopting the right strategies. With many challenges in the market NFC Payments USA will bring you a fantastic networking opportunity “ ” all of the must know topics. From battling interoperability, reaching critical mass to handling lack of devices we have Lifera Inc. every need to know topic covered. Ensure you meet these Great dialogue across the ecosystem “ ” challenges with the right approach and make sure you are represented at this historic meeting. Citi Register now to benefit from early-bird discounts and SAVE $400!