2. Content Marketing
Content is the core of the
consumer experience
- 70% of consumers say content
marketing makes them feel
closer to the sponsoring
company
3. Content Builds Relationships
Content Marketing is dependent on providing information
and incentivizing loyal consumers to share that content.
90% of consumers find custom content useful (TGM Custom
Media)
78% of people believe that organizations providing custom
content are interested in building good relationships with
them
Companies that blog +15 times a month get 5x more traffic
than those that don’t (Hubspot 2012)
4. Content Drives Action
Content needs to be seen
and heard, but in the
end, it needs to make an
impact
Convince your audience to
act on what you’re saying
Drive for a response:
Clicks
Shares
Comments
Purchases
5. TRIC out your Content
Content should be:
Thought-Provoking
Researched
Interactive
Current
Is this info that will be on my mind
later?
Is this info accurate? Is it
trustworthy?
What can I do with this is content as
the consumer?
How old is this information?
6. Connect through Presentation
Know your customers
Experiment with different
media to determine what
is most effective
People respond
differently to different
types of media:
Audio
Video
Text
Graphic
7. Type of Content & How to DriveTraffic
TRIC out your content
Researched SEO and keywords
Mobile friendly sites
Paid search, display, social
media campaigns
Consistent posting
Content with varied media
