1. Subject Lines

2. “When it comes to email marketing, the best
subject lines tell what’s inside, and the worst
subject lines sell what’s inside.”
- Mail Chimp

3. Two Questions to Ask when Creating a
Subject Line
What will users open?
Will the subject line be classified as SPAM?

4. WILL THE SUBJECT LINE BE CLASSIFIED
AS SPAM?

5. • Subject lines are part of the analysis with
SPAM filters.
• SPAM filters assign ratings to your e-mails (and
newsletters) along with other parameters to
deliver to the inbox or not.
• Remember this when developing your next
subject line

6. Worst SPAM Filter Triggers
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7. WHAT WILL USERS OPEN?

8. • A recent Mail Chimp study analyzed more
than 200 million emails to determine which
subject lines trigger recipient opening:
1. Leveraging Localization
2. Asking Questions
3. Keeping it Short and Sweet- 50 characters or
less
FACT: Emails with 28-39 characters in the
subject line had the highest click rates

9. • FACT: Emails with 28-39 characters in the
subject line had the highest click rates
http://visual.ly/how-create-perfect-subject-line

10. 1. Use time sensitive material and urgency
2. Identify yourself in the subject line
3. Be different by using
capitalization, quotes, etc.
4. Provide a call to action to get a response
5. Be very specific and clear
6. TEST!

11. BONUS!

12. • We use a tool that
really helps with
understanding the
value of subject
lines:
http://www.localnew
s.biz/subjectLine/Vali
dateSubjectLine.asp