2. S Cost depends on audience size and budget
S Can advertise a Page, Event, App or Website
S FB Ads: paid ads that appear in right column throughout
FB
S Sponsored Stories: paid messages coming from friends.
Say “Sponsored”. Appear in News Feed or on right-side of
the homepage
4. S Facebook Offers let businesses
post coupons and discounts to
their followers newsfeeds. When
clicked the offers will also appear
in their friends newsfeed.
S Creating an Offer is free
S Drive new people to your
business
S Highly shareable
5. More Free Content Options
S Post Surveys
S Contests (paid and unpaid)
S Links to website and blogs
S Post updates, news and
pictures
S Add video: press releases,
promotions, TV ads
