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Social media Australia - connecting with young males april 11

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Lucio Ribeiro
Lucio Ribeiro

Social Media for young males in Australia

Business
1 of 40
The Online Circle Social Media Cookbook Social Media Behaviour – A Guide to go A The Online Circle Workbook
Need www.theonlinecircle.com
Solution www.theonlinecircle.com
Two Big Questions WHERE? HOW? 5 But first, some background www.theonlinecircle.com
6 www.theonlinecircle.com
Men go online more often, stay on for longer, and respond to ads more positively than women do, Pew marketing; Nielsen, Hitwise www.theonlinecircle.com
Relevant Social Media Facts ,[object Object]
It is estimated males 18 – 24 produce approx. 25% of all UGC
An average user becomes a fan of 2 pages every month.
45% of search results for the world's top 20 largest brands are now linked to user generated content. (Nielsen Ratings 08/2010).8 www.theonlinecircle.com
WHERE? 9 www.theonlinecircle.com
Web Activities www.theonlinecircle.com
Web Activities www.theonlinecircle.com
www.theonlinecircle.com
www.theonlinecircle.com
More than just Facebook and Twitter www.theonlinecircle.com
www.theonlinecircle.com
Games
Games
Use of Computers Wireless internet use rates are especially high among young adults, and the laptop has replaced the Desktop as the computer of choice among those under thirty. Brought to you by “your company”
Wireless 81% of adults between the ages of 18 and 29 are wireless internet users Roughly half of 18-29 year olds have accessed the internet wirelessly on a laptop (55%) or on a Cell phone (55%),
Mobile
HOW? 22 www.theonlinecircle.com
Social Media Outline 23 www.theonlinecircle.com
Brave not boring 26 www.theonlinecircle.com
The key, when it comes to social media, is to understand how consumers use technology and adapt it to their social lives. It’s a cross between behavioural psychology and technographics, and is definitely rooted in the principles of user experience and ethnographic research. 27 www.theonlinecircle.com
One strategy rather than 100 tactics Inform and convert Identify and Neutralise using fear Empower, break bystander and give them social validation to be active Inform and Grow Entitle to Act Neutralise attention and discourage taking him out of the centre of attention "Even if this is true......" "Although this is on-topic....." "I disagree...." "Yes, but....." "Can you provide a source for this...." NOT FOLLOW UPS 28
www.theonlinecircle.com
Social Media Fragmentation
Social Media Centralisation www.theonlinecircle.com
How young males interact on Facebook. www.theonlinecircle.com
How young males interact Focus in filling the blank box. 90%+ interaction on People’s stream rather than the proper page www.theonlinecircle.com
How young males interact Overall 55% increase in interactions with Visual messages. Males interact 10-30% more with images rather than text. www.theonlinecircle.com
How young males interact Australian males respond better in the morning. Monday to Friday – Up to 40% more www.theonlinecircle.com
www.theonlinecircle.com

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Social media Australia - connecting with young males april 11

Editor's Notes

  1. Implementing Social Media Strategy takes time
  2. Implementing Social Media Strategy takes time