2. Why do customers visit
your website?
Most likely it’s because they
have a problem they are trying
to solve, and they are looking
to your business
for help.
3. But since late 2013,
millions of websites
have seen a drop in traffic.
(A whopping 90% of searches)
4. But shhhh, it’s ok.
Buyer behaviour
is changing, so
Google has too.
5. Research has shown us
over and over again that
just about every B2B
purchase starts with
a search online
6. Instead of consulting a
sales rep, they’ll simply
ask Google.
(This has led to their biggest update in 12 years)
7. With Hummingbird,
is trying to get better at listening. At understanding the meaning behind what users are looking for.
Google Search
I’m Feeling Lucky
11. In general, you can boost your
lead generation by offering
prospects high-quality content
that is relevant, engaging and
addresses the problems they’re
searching for...
16. Your collateral should aim
to address their challenges.
?
?
What are you helping
them solve?
Why do customers
need your product?
!
Consider asking some
existing customers, or lurk
relevant LinkedIn Groups.
18. Hummingbird is geared for people, not robots.
BE CLEAR.
Consider alternative phrases that describe
what you do and that people actually use.
Avoid jargon-y content where you can.
23. Get your content in front
of the right people.
Who knows, it may go viral!
probably not though...
24. Hummingbird looks
for social proof that
your content is
good quality.
Be strategic. Find out where your prospects
spend their time online, and engage with them there.
26. There’s a direct correlation
between how often you post
new content (such as blogs),
the quality of your search
results and the amount of
traffic and leads.
30. Once you’ve gone through
the effort of creating great,
compelling content, you need to
give your prospects a clear path
through the funnel to purchase.
31. Use
Calls to action (CTAs)
to promote an offer, demo, or even
just more information to help them
move to the next step.
32. BONUS TIP
Don’t be dull.
Informative content doesn’t have to be dry!
Be relevant, informative and engaging and
Hummingbird will reward you with traffic.
33. Want more tips on attracting
and converting leads online?
Check out our free guide on B2B lead generation
for a complete list of tips and advice!
VIEW GUIDE