See conference video - http://www.lucidimagination.com/devzone/events/conferences/revolution/2011 In this talk we would like to present three different use cases of Solr in the travel industry. First of all we would describe how we implemented faceted navigation for hotel shopping. Then, we will introduce how we implemented destination searching functionality like auto-complete and misspelling. Lastly, we will show you how we integrated Solr to provide better experiences to mobile users.

1. Using Solr in Online Travel to Improve User Experience Sudhakar Karegowdra, Esteban Donato Travelocity, May 25TH 2011{ sudhakar.karegowdra, esteban.donato}@travelocity.com

2. What We Will Cover Travelocity Speakers Background Merchandising & Solr Challenges Solution Sizing and performance data Take Away Location Resolution & Solr Challenges Solution Sizing and performance data Take Away Q&A 3

3. First Online Travel Agency(OTA) Launched in 1996 Grown to 3,000 employees and is one of the largest travel agencies worldwide Headquartered in Dallas/Fort Worth with satellite offices in San Francisco, New York, London, Singapore, Bangalore, Buenos Aires to name a few In 2004, the Roaming Gnome became the centerpiece of marketing efforts and has become an international pop icon Owned by Sabre Holdings - sister companies include Travelocity Business, IgoUgo.com, lastminute.com, Zuji among others 4

6. 13 + years

7. Solr/ Lucene 3 years

8. Implementing Hadoop, Pig and Hive for Data warehouse.

9. Topic : MerchandisingEsteban Donato Lead Architect Travelocity.com My experience 10 + years Solr 2 years Analyzing Mahout and Carrot2 for document clustering engine. Topic : Location Resolution 5

10. 6 Merchandising By Sudhakar Karegowdra

11. The Challenge Market Drivers Build Landing Pages with Faceted Navigation Enable Content Segmentation and delivery Support Roll out of Promotions Roll up Data to a higher level E.g., All 5 star hotels in California to bring all the 5 Star hotels from SFO,LAX, SAN etc., Faster time to market new Ideas Rapidly scale to accommodate global brands with disparate data sources 7

12. The Challenge Traditional Database approach Higher time to market Specialized skill set to design and optimize database structures and queries Aggregation of data and changing of structures quite complex Building Faceted navigation capabilities needs complex logic leading to high maintenance cost 8

13. Solution - Overview Data from various sources aggregated and ingested into Solr Core per Locale and Product Type Wrapper service to combine some data across product cores and manage configuration rules Solr’s built in Search and Faceting to power the navigation 9

14. Solution – Architecture View 10 UI Widgets Mobile Services/Business Logic Solr Slaves (Multi Core) Solr Master (Multi Core) Offer Management Tool Oracle ETL Products Deals ……

15. Solution - Achievements Millions of unique Long Tail Landing Pages E.g., http://www.travelocity.com/hotel-d4980-nevada-las-vegas-hotels_5-star_business-center_green Faster search across products E.g., Beach Deals under $500 Segmented Content delivery through tagging Scaled well to distribute the content to different brands, partners and advertisers Opened up for other innovative applications Deals on Map, Deals on Mobile, Wizards etc., 11

16. Solution – Road Ahead Migration to Solr 3.1 Geo spatial search CSV out put format Query boosting by Search pattern Near Real time Updates Deal and user behavior mining in Hadoop – MapReduce and Solr to Serve the Content Move Slaves to Cloud 12

17. Sizing & Performance Index Stats Number of Cores : 25 Number of Documents : ~ 1 Million Records Response Requests : 70 tps Average response time : 0.005 seconds (5 ms) Software Versions Solr Version 1.4.0 filterCache size : 30000 Tomcat – 5.5.9 JDK1.6 13

18. Take Away Semi Structured Storage in Solr helps aggregate disparate sources easily Remember Dynamic fields Multiple Cores to manage multiple locale data Solr is a great enabler of “Innovations” 14

19. 15 Location Resolution By Esteban Donato

20. The Challenge How to develop a global location resolution service? Flexibility to changes General enough to cover everyone needs Multi language Performance and scalability Configurable by site 16

22. Multi-core: each core represents a language

23. Remote Streaming indexing

26. Solr schema <dynamicField name="RANK*" type="int" required="false" indexed="true" stored="true" /> <field name="GLS_FULL_SEARCH" type="glsSearchField" required="false" indexed="true" stored="false" multiValued="true"/> <fieldType name="glsSearchField" class="solr.TextField" positionIncrementGap="100“> <analyzer> <tokenizer class="solr.PatternTokenizerFactory" pattern="[/ ]+" /> <filter class="solr.LowerCaseFilterFactory" /> <filter class="solr.TrimFilterFactory" /> <filter class="solr.ISOLatin1AccentFilterFactory" /> <filter class="solr.RemoveDuplicatesTokenFilterFactory" /> <filter class="solr.PatternReplaceFilterFactory" pattern="[,.]" replacement="" replace="all"/> </analyzer> </fieldType> 19

27. Resolution System has to resolve the location requested by the users. Contemplates aliases. Big Apple => New York Contemplates ambiguities. Contemplates misspellings. Lomdon => London NGramDistance algorithm. How to combine distance with relevancy Error suggesting the correct location when it is a prefix. Lond => London 20

28. Spellchecker configuration <fieldType name=" spellcheckType " class="solr.TextField" positionIncrementGap="100“> <analyzer> <tokenizerclass="solr.KeywordTokenizerFactory” /> <filter class="solr.LowerCaseFilterFactory" /> <filter class="solr.TrimFilterFactory" /> <filter class="solr.ISOLatin1AccentFilterFactory" /> <filter class="solr.RemoveDuplicatesTokenFilterFactory" /> <filter class="solr.PatternReplaceFilterFactory" pattern="[,.]" replacement="" replace="all"/> </analyzer> </fieldType> 21

29. Sizing & Performance 4 cores with ~ 500,000 documents indexed each Response times Auto-complete: 15ms, 20 TPS Resolution: 10ms, 2 TPS Cache configuration queryResultCache: maxSize=1024 documentCache, maxSize=1024 fieldValueCache & filterCache disabled 22

30. Wrap Up Performance always as top priority Develop simple but robust services Provide a simple API 23

31. Q&A 24

32. Contact Esteban Donato Esteban.donato@travelocity.com Twitter: @eddonato Sudhakar Karegowdra Sudhakar.karegowdra@travelocity.com Twitter: @skaregowdra https://www.facebook.com/travelocity Twitter: @travelocityand @RoamingGnome 25