Search analytics what why how - By Otis Gospodnetic

•Als PPT, PDF herunterladen•

0 gefällt mir•358 views

lucenerevolution

Search Analytics What? Why? How? Otis Gospodneti ć – Sematext International

About Otis Gospodneti ć ,[object Object],[object Object],[object Object]

About Sematext ,[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object]

What is Search Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search Analytics and SEO ,[object Object],[object Object]

Search vs. Web Analytics ,[object Object],[object Object],[object Object]

Why Search Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Report Groups ,[object Object],[object Object]

Failures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Zero Hit Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Zero Hit Queries (cont.) ,[object Object],[object Object],[object Object],[object Object]

Report: High Exit Rate Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Irrelevant Result Queries ,[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Total Queries ,[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Total Distinct Queries ,[object Object],[object Object],[object Object],[object Object]

Report: Words Per Query ,[object Object],[object Object],[object Object]

Report: Top Queries ,[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Top Queries (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Clickstream Analysis ,[object Object],[object Object],[object Object],[object Object]

Query and Hit Valuation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Query and Hit Valuation (cont.) ,[object Object],[object Object],[object Object],[object Object]

Report: Low CTR Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Report: Queries with Most Clicks ,[object Object],[object Object],[object Object]

Search Session ,[object Object],[object Object]

Interesting Search Sessions ,[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More SA Reports/Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More SA Reports/Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Contact

Weitere ähnliche Inhalte

Was ist angesagt?

Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media

Jonathan Michael - The Power of Choice: Equip Your Audience to Guide YouJulia Grosman

Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media

Diagnosing IssuesNine By Blue

Wolfram|Alpha vs. bingMillie Gonzalez

Website Analytics 101Legal Services National Technology Assistance Project (LSNTAP)

Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola

Web Analytics 101Nilotpal Paul

The Grueling & Gratifying World of B2B Search MarketingStacy Sutton Williams

An Introduction to Web Analyticsiexpertsforum

Web Analytics 101 & Career AdviceAlex Cohen

How To Mesure And Optimise Your Roi Using Web Analytics Google2tique

SPACC IT Day Azul7 Analytics PresentationAzul 7

Develop and Grow your Audience with Google AnalyticsCemal Buyukgokcesu

AMA - DIY ResearchVivek Bhaskaran

Web analytics an introAshokkumar T A

Career Website Analytics - Webinar by J Walter Thompson INSIDEJWTINSIDE

Website essentials and analyticsRyan Jones

#WAC2011: Manoj Jasra - Shawn CommunicationsBBP

Ecommerce Expo - PresentationSLI Systems

Was ist angesagt? (20)

Google Analytics: Overview & Key Metrics for Schools and Camps

Jonathan Michael - The Power of Choice: Equip Your Audience to Guide You

Google Analytics : Overview & Basic Customization for Retirement Communities

Diagnosing Issues

Wolfram|Alpha vs. bing

Website Analytics 101

Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical Lessons

Web Analytics 101

The Grueling & Gratifying World of B2B Search Marketing

An Introduction to Web Analytics

Web Analytics 101 & Career Advice

How To Mesure And Optimise Your Roi Using Web Analytics Google

SPACC IT Day Azul7 Analytics Presentation

Develop and Grow your Audience with Google Analytics

AMA - DIY Research

Web analytics an intro

Career Website Analytics - Webinar by J Walter Thompson INSIDE

Website essentials and analytics

#WAC2011: Manoj Jasra - Shawn Communications

Ecommerce Expo - Presentation

Andere mochten auch

Analytics in olap with lucene & hadooplucenerevolution

Building big social network search system using lucenelucenerevolution

From text to truth real world facets for multilingual searchlucenerevolution

Lessons Learned: Refactoring a Solr-Based API App - Torsten Koesterlucenerevolution

HBaseCon 2013: Full-Text Indexing for Apache HBaseCloudera, Inc.

Webinar: Solr 6 Deep Dive - SQL and GraphLucidworks

Andere mochten auch (6)

Analytics in olap with lucene & hadoop

Building big social network search system using lucene

From text to truth real world facets for multilingual search

Lessons Learned: Refactoring a Solr-Based API App - Torsten Koester

HBaseCon 2013: Full-Text Indexing for Apache HBase

Webinar: Solr 6 Deep Dive - SQL and Graph

Ähnlich wie Search analytics what why how - By Otis Gospodnetic

Search Analytics What? Why? How?Lucidworks (Archived)

Search Analytics at Enterprise Search Summit Fall 2011Sematext Group, Inc.

Search Product Manager: Software PM vs. Enterprise PM or What does that * PM do?John T. Kane

Search Analytics for Fun and ProfitLouis Rosenfeld

Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit

Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media

The Value of Key Performance Indicators: Unlock Your DataKathy McShea

Data Driven Design: Using Web Analytics to Improve Information ArchitecturesAndrea Wiggins

Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam ProehlOnline Marketing Summit

Passionate People: Why and How to measure statistics on your websitePatrice Roulive

Google Analytics for Nonprofits501 Commons

Analytics Tune Up! Google Analytics workshop for beginners, intermediatesBrian Alpert

MeasureWorks - Social Mentions as a Performance KPIMeasureWorks

"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...Joshua Tree Internet Media, LLC

IDM Assignment revision certificate Nov '11Steve Kemish

Preparing for Peak in Ecommerce | eTail Asia 2020Lucidworks

Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer

Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.Altex Marketing OÜ

Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney

Nemoa 2014spring seo-sem integration (richard chavez)Richard Chavez

Ähnlich wie Search analytics what why how - By Otis Gospodnetic (20)

Search Analytics What? Why? How?

Search Analytics at Enterprise Search Summit Fall 2011

Search Product Manager: Software PM vs. Enterprise PM or What does that * PM do?

Search Analytics for Fun and Profit

Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...

Google Analytics: Overview & Key Metrics for Retirement Communities

The Value of Key Performance Indicators: Unlock Your Data

Data Driven Design: Using Web Analytics to Improve Information Architectures

Why Web Analytics Fail Marketers (And How to Stop Failing!) - Adam Proehl

Passionate People: Why and How to measure statistics on your website

Google Analytics for Nonprofits

Analytics Tune Up! Google Analytics workshop for beginners, intermediates

MeasureWorks - Social Mentions as a Performance KPI

"Web Analytics: Measuring Your Online Effort" - Gary Angel (Semphonics) - 200...

IDM Assignment revision certificate Nov '11

Preparing for Peak in Ecommerce | eTail Asia 2020

Advanced Web Analytics - Penn State Web Conference 2010

Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.

Leveraging Web Analytics to Increase Conversion - Market STL Presentation

Nemoa 2014spring seo-sem integration (richard chavez)

Mehr von lucenerevolution

Text Classification Powered by Apache Mahout and Lucenelucenerevolution

State of the Art Logging. Kibana4Solr is Here! lucenerevolution

Search at Twitterlucenerevolution

Building Client-side Search Applications with Solrlucenerevolution

Integrate Solr with real-time stream processing applicationslucenerevolution

Scaling Solr with SolrCloudlucenerevolution

Administering and Monitoring SolrCloud Clusterslucenerevolution

Implementing a Custom Search Syntax using Solr, Lucene, and Parboiledlucenerevolution

Using Solr to Search and Analyze Logs lucenerevolution

Enhancing relevancy through personalization & semantic searchlucenerevolution

Real-time Inverted Search in the Cloud Using Lucene and Stormlucenerevolution

Solr's Admin UI - Where does the data come from?lucenerevolution

Schemaless Solr and the Solr Schema REST APIlucenerevolution

High Performance JSON Search and Relational Faceted Browsing with Lucenelucenerevolution

Text Classification with Lucene/Solr, Apache Hadoop and LibSVMlucenerevolution

Faceted Search with Lucenelucenerevolution

Recent Additions to Lucene Arsenallucenerevolution

Turning search upside downlucenerevolution

Spellchecking in Trovit: Implementing a Contextual Multi-language Spellchecke...lucenerevolution

Shrinking the haystack wes caldwell - finallucenerevolution

Mehr von lucenerevolution (20)

Text Classification Powered by Apache Mahout and Lucene

State of the Art Logging. Kibana4Solr is Here!

Search at Twitter

Building Client-side Search Applications with Solr

Integrate Solr with real-time stream processing applications

Scaling Solr with SolrCloud

Administering and Monitoring SolrCloud Clusters

Implementing a Custom Search Syntax using Solr, Lucene, and Parboiled

Using Solr to Search and Analyze Logs

Enhancing relevancy through personalization & semantic search

Real-time Inverted Search in the Cloud Using Lucene and Storm

Solr's Admin UI - Where does the data come from?

Schemaless Solr and the Solr Schema REST API

High Performance JSON Search and Relational Faceted Browsing with Lucene

Text Classification with Lucene/Solr, Apache Hadoop and LibSVM

Faceted Search with Lucene

Recent Additions to Lucene Arsenal

Turning search upside down

Spellchecking in Trovit: Implementing a Contextual Multi-language Spellchecke...

Shrinking the haystack wes caldwell - final