The user experience determines not just the satisfaction of a user with an application. It is also crucial in the productivity of users, the quality of their work and the reaction speed to events and trends. And because enterprise applications are increasingly used by external users such as customers and business partners, this experience (known as US) is important in terms of competition and marketing. For SaaS providers, the UX may be the single biggest factor on which they are selected or not. This session discusses current industry trends in User Experience and Oracle’s view of things, as advocated by the Oracle Applications User Experience Team. The mobilization of the enterprise user community and the wide range of devices that are used for enterprise application interaction is an important aspect, as are approaches to provide users with the best experience given their role, device(s) and modes of working. The UX-team’s mantra Simplicity |Mobility|Extensibility is explained, as are the Simplified UI  based on the 90:90:10 notion and the Glance/Scan/Commit concept. Visualization as part of the User Experience makes an appearance. Finally, some of the resources available through the UX Direct program are highlighted.

1. Lucas Jellema
ADF Enterprise to Mobility conference - 21-23 May 2014 – AMIS, The Netherlands
UX-plosive Stuff –
User Experience to come first

2. Overview
• UX trends
• Enterprise challenges
• Oracle Applications => UX
• Simplicity, Mobility, Extensibility
• Next steps & how to get started

3. 3
UX trends
Data
Business
Interface

4. 4

5. 5
UX trends
• Many different devices
• Various interaction styles:
sound/voice, image/video, movement, location
• Mobilization:
24/7, anywhere & anyone, brief interactions
• Real time, context sensitive
Adapt app behavior, provide recommendations
• Self service style – enterprise system access provided to the masses

6. 6
Enterprise Challenges
• Consumer experiences set enterprise expectations

7. 7
Enterprise Challenge
• To Enable a User
• To Perform his or her Responsibilities
• Correctly and Completely
• In a Timely, Efficient,
Convenient Manner

8. 8
Enterprise Challenges
• The User Experience revolves around the user and her tasks &
responsibilities
– Hide internal organization structure or technical architecture of application!
• One size does not fit all
• CRUD is not user friendly
• Advanced UI does not mean exploiting every technical trick in the book
and every last pixel on the page
– Or at least that is not what makes the user productive, quick, happy
• Rapid evolution and frequent updates are expected
– By agile business and by eager users

9. 9

10. 10
Enterprise Challenges
• ISVs and SaaS vendors:
– You have one chance for a first impression
– UX is essential to handle competitive
pressure and even gain a competitive edge

11. User Experience
• Oracle Browser Look And Feel (BLAF)
wants to lead

12. Oracle Cloud Applications:
User Experience Strategy

13. 13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

14. 14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

15. 15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

16. 16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Simplicity

17. 17 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
SimplicityMobility

18. 18 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Simplicity
Mobility

19. 19 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
MobilityExtensibility
Simplicity

20. 20 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Simplicity
Extensibility
Mobility

21. Oracle User Experience
Strategy
Simplicity
Easily access
essential
information and
actions to support
your work.
Mobility
Take advantage of
UIs that are optimized
for wherever and
however you work.
Extensibility
Customize and extend
the user experience to
best map to your
company’s identity and fit
your business processes.

22. Simplicity:
Tasks That Enable Productivity
• Surfacing frequently performed tasks
• 10% of the tasks
• 90% of the users
are doing
• 90% of the time
10/90/90

23. 23
Simplified UI in HCM R8

24. 24
Simplified, Wizard-style
Record Creation

25. 25
Infographic-inspired, tablet-
friendly, and interactive Analytics

26. 26
Glance, Scan, Commit

27. 27
Glance – Scan – Commit in UX
• Glance: Quick overview dashboard style
– Very “visual” – easy to process with highlighted
calls-to-attention/action
• Scan: Zoom in on an aspect that stands out,
perhaps make small, rapid adjustments
or take instant decisions
– Easy to access, quickly available, smooth & intuitive experience, simple manipulation
• Commit: Do a serious drill-down, roll up your sleeves and spend several
minutes on a situation
– The Power UI: advanced analysis and data manipulation, may require more time and
concentration from end user (it is worth it, she is committed)

28. Oracle User Experience
Strategy
Simplicity
Easily access
essential
information and
actions to support
your work.
Mobility
Take advantage of
UIs that are optimized
for wherever and
however you work.
Extensibility
Customize and extend
the user experience to
best map to your
company’s identity and fit
your business processes.

29. Mobility: Optimized UIs for
Mobile Workers
• Tablet-first approach
Power-user UIs where needed
Most common, mobile tasks
Specifically targeted smartphone UIs

30. Oracle User Experience
Strategy
Simplicity
Easily access
essential
information and
actions to support
your work.
Mobility
Take advantage of
UIs that are optimized
for wherever and
however you work.
Extensibility
Customize and extend the
user experience to best
map to your company’s
identity and fit your
business processes.

31. Extensibility: Extending and
Customizing
• Make changes in the public cloud or private cloud
Tweak what you have
out of-the-box using composers
Build a custom app or a custom
integration using UX design
patterns and JDeveloper

32. Oracle’s Fusion Terminology
Configuration  Setup step made by customers to alter the applications in
a way that has been pre-defined by the base product.
Customization  All changes to existing artifacts.
Extension  All creations of new artifacts.
Personalization  Changes made by self-service users at run-time that only
affect that user.
 Can be made to new or changed artifacts.
Localization  Changes to provide specific functionality for a
given country or region.
 Localizations are made by product development
or as third-party extensions.

33. Oracle’s Fusion Terminology
Extension
Configuration
Customization
Personalization
Localization
Tailoring

34. 34
Configuration of Appearance in
Oracle Applications Cloud R8

35. 35
Customization of structure in
Oracle Applications Cloud R8

36. 36
ADF Customization
ADF leverages MDS to provide:
 Multi-layer, context-sensitive customization – for
example location, role or user group, product
category, day of week
 Customization at Design Time (by developer) and
Run Time (by application manager or end user)
 Tailoring [on top] of a code base without
compromising the link between the original and
changed version
 Storage and management of customizations in order
to support upgrades / patches
 Lifecycle support for tailoring of ADF Applications
(customizations survive application upgrades)
Oracle Code Base
Metadata Services (MDS)

37. 37
Visualization

38. 38

39. 39

40. 40
What we should be capable of
Data
Processing
Business &
Task Analysis
Graphical
Capabilities

41. 41
Visualization
• Starting from Data
• Create a Presentation
• Of Relevant, Correct, Complete, Timely Information
• That allows
– Interpretation => Understanding
=> Insight => Wisdom/Vision
– Re-action
– Pro-action
• To ensure the User carries out
his or her Responsibilities

42. 42

43. 43

44. 44

45. 45
Visualization Design
• What are the User’s responsibilities?
• What actions/decisions may have to be taken?
• What information is required to perform an action?
• Which information determines if an action should be taken?
• How should the user be informed about
an action that needs taking?
– What shape does the call-to-action take?
• How should be the information required
to start an action or make decision
be presented?
• What data is the information
derived from [and how]?

46. 46
Audience Challenge

47. 47
Audience Challenge – 1/2

48. 48
Audience Challenge – 2/2

49. 49
Power of
Graphical Visualization
• Activates our Associative Brain
– Connections
– Memories
– Unconscious/background processing
• Multi-dimensional
– Color
– Size
– Shapes/ Font
– Story/Atmosphere
– Icons
– Sound
– Animation
– 3D presentation
– Interact (drill down, roll up, pivot)

50. 50
The visualization that prevents
feuds and fights

51. 51
Gamification
• Use game mechanics to drive engagement in traditionally non-gaming
products
– And in addition to engagement, stimulate
desired behavior
• Competition:
Points, Leaderboards, Achievements,
Ribbons, Levels, Unbroken Strings
• Rewards: new features, additional levels,
nicer graphics

52. 52
Gamification

53. 53
Gamification –
Enterprise environment

54. 54
Getting started with UX
• Make User Experience core element of
the creation process for new applications
– Identify User and Tasks
– Leverage design patterns
– Sketch Wire Frames
– Visual Design
– Feedback sessions
– Iterate
• Create Simplified UI ‘wrapper’ around
existing applications
– Just as Oracle did
• Use resources offered by Oracle Usable
Apps team

55. UX Direct
• UX best-practices
• Templates / Posters / Checklists
• Tools
www.oracle.com/uxdirect

56. User Interface vs. User Experience
User Interface
The look and feel of an
application, including the
layout and interaction model.
User Experience
A complete contextual experience—
an understanding of everything that makes up an
experience for a user who works with
an application: technologies, tools, business
processes and flows, tasks, interactions with
others, physical and cultural work environments.

57. How Oracle Builds the Apps
User Experience
1Observe
In field studies
around the world,
we observe users
where they
actually work.
2Analyze
We look for patterns
across users.
3 Design
We design what we
determine are the
ideal experiences
that will resonate
with our users.
We refine these
designs with
customers that we
draw from our more
than 3,800 design
partners.
4 Prototype
We build these designs
into prototypes, which we
refine with customers in
one of our eight mobile
usability labs.
5 Build and Measure
After the prototypes
are built, we revisit
the designs in one of
our 20 usability labs
worldwide to
measure how well
the designs stack up
to user needs.

58. Accelerating UX Productively via
Design Patterns
Use Oracle’s design patterns to build solutions and win business
Informed by consumer
expectations
Deep understanding
of Oracle tool kit
Best of Oracle
applications
Proven scientific
usability
Design patterns
published on OTN
website
Productivity for
applications developers
Result: Consistent, high-quality
user experience built by ADF
enterprise community using OTN

59. 59
eBook on UX Design Patterns
& ADF based implementation
• eBook: tinyurl.com/SimplifiedUI

60. Summary
• UX trends
• Enterprise challenges
• User Experience according to Oracle
– Simplicity, Mobility, Extensibility
• Next steps & how to get started