1. Consumer & Online Italy Audience Summary August 2008

4. Brand with Internet Applications - I Unique Users (NNR)

5. Brand with Internet Applications - II Reach (NNR)

6. Brand with Internet Applications - III TimeSpent, Total UU, UU Growth YOY (NNR) N.B. Ball size indicates the total number of UUs Transparent ball represent the same brand the year before

7. Brand without Internet Applications - I Unique Users (NNR)

8. Brand without Internet Applications - II TimeSpent, Total UU, UU Growth YOY (NNR) N.B. Ball size indicates the total number of UUs Transparent ball represent the same brand the year before

9. Internet Applications Unique Users (NNR)

11. Instant Messaging - II Unique Users (NNR)

12. Instant Messaging – III TimeSpent, YoY UU Growth, Total UU (NNR) N.B. Ball size indicates the total number of UUs Transparent ball represent the same competitor the year before

14. Email – II Unique Users (NNR)

15. Email – III TimeSpent, YoY UU Growth, Total UU (NNR) Source:Nielsen//NetRatings N.B. Ball size indicates the total number of UUs

17. Member Communities – II Unique Users (NNR)

20. Search Engines – II Share of Visits (NNR) – Other players