1. Assignment 5 : Research
of newspapers adverts.
By: Luara Pires

2. Information about the sun.
What kind of things are in the newspapers?
News about celebrities and
their lifestyle.
Lottery advertisement. Sports news.
Real life Information of what is
happenings. happening around the world.

3. How is the newspaper organised.
Front page. Price near the name, so that the person
can see the price as soon as they get the
The name of papers.
the newspaper
on the top. Advertisement
right next to the
price and name as
it catches and
The main story title
attention therefore
on the left hand side
the person looks at
of the paper, big and
the advertisement
blog , with clear
on the side.
writing and colour,
to stand out.
Main picture placed to the
A little introduction
right hand side of the page
to the article to so that there would be no
catch readers distraction on the title or the
interest. picture, this makes readers
pay attention to both.
Subtitle.

4. How is the newspaper organised.
Inside the newspaper.
Boxes to A lot of picture
separate to give
text. evidence.
Big and bold
font for title
mid left hand Subtitle for
side. each box of
text.
Main picture
big and
stands out
right in the Smaller pictures don’t
catch so much Text put all
middle. around.
attention.

5. Week schedule.
Monday: Sun Woman (diet and fitness)
Tuesday: Including Sun Woman (fashion) and Jon Gaunt
Wednesday: Including Sun Woman (2pg spread), Jane Moore and extended
Sports coverage
Thursday: Including four page health section and Ally Ross on TV
Midweek Supergoals: During the football season
Friday: Including Fit Squad, Fergus Shanahan and Something for the
Weekend
Saturday : Including Lorraine Kelly, Gardening, Jeremy Clarkson
Supergoals: On Saturday (during the football season)
The Favourite: During racing season
Buzz: TV News and listings, plus Lifestyle
Sun World: Travel
Sun Women: Party Girls
Street Chic: Erica Davies

6. Advertisement in The Sun.
• The sun newspaper is only 45%, they concentrate more on
the showbiz and celebrities.
Here is a page of
advertisement.

7. What do they advertise?
Film
advertisement. Film
advertisement.
Film
advertisement.
Lottery
advertisement

8. Who is the target audience.
Age : 15-24 highest readership:1055
Gender : Male and female : celebrities gossip/sports news.
Status: Lower to middle class status
Education: at least attended hight school.
It is for a younger audience as the
length of the articles are quite small.

9. Where is it available?
• online.
• On the newsagents.
• Through post.
• Café’s
• Train stations.
• London
• Ireland
• Poland
• Scotland

10. Size of adverts
Large.
They take various
sizes from small to
large… The bigger it
is the more
expensive it is.
small.
Medium.

11. Research of newspapers adverts.

12. What kind of this are in the
newspaper? Title.
Pictures of inspiring
people in society.
Newspaper
Title.
Newspaper title. Other
stories
inside.
2nd story.
Story title.
Main story.
Main story. Main
picture.
Main picture.
Advertisemen
Quotes.

13. How much advertising is in it?
There is roughly 15-20% of advertising in this newspaper, as they concentrate
more on sending news and information.
They have a small space at
the bottom hand corner of
the page.

14. What to they advertise?
The advertisement in this
newspapers are usually all about
-shops such Dfs
-Universities.
-Trips
- They tend to be more cultural.

15. Who is the target audience.
• The target audience of the guardian
is from 24-60 as this is the age
university is completed, therefore
the reader has good knowledge and
only up to 60 as this is roughly the
age workers get retired.
• Middle to higher class.
• The price of the newspaper is £1 and
during the weekends it is £1.20 it is
quite expensive, and not accessible
for many.

16. Where is it available?
• The guardian is available in London:
• online.
• On the newsagents.
• Through post.
• Café’s
• Train stations.
• London

17. Size of adverts.
• Adverts in The guardian tend to be very small
at the right bottom corner of the page.

18. Stage 2

19. Channel 4
advertisements .

20. The titles are big and eye catching as all of them are in
black with a white background.
The symbol of channel 4 is situated in in the middle at the
right.
The picture takes over the whole advertisement.
Information such as the time is given aswell.

21. Context of text.
• There isn’t a lot of text as they want the picture
to send out the message.
• There is always a title usually at the top
• The date and time is usually put , when they are
permanently defined.
• Sometimes there is some text in the middle of
the snap giving out hints.

22. Style of font.
• The font is very clear and bold.
• It is usually white as it has a black background
• Or if it is a white background it has a black
font
• They always use the same font, as it a font
owned by channel 4, so people can recognise
it immidiatly.

23. Graphics
• One thing channel 4 has, that is very noticeble
in their graphic effect, usually the images are
shown in the logo of channel 4, therefore the
person know the channel and sees the
advertisement.

24. Photo manipulation.
The photos tend to have a greyish effect on them along
with blurred effects sometimes, this is all done to
create excitement and mystery for the audience, so
they can get curious of what is shown to them.

25. Organisation.
Picture on t he Picture on t he
whole page. whole page.
Title Title
Time and
information Time and
Channel 4 logo information. Channel 4 logo