FA102

1. Online: Making Love Connections Latifah Turney
FA102a, Research and Brand
Development

2. Online: Making Love Connections Latifah Turney
Assignment one, Research
“Can Technology Help Us Find Love”
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

3. Online: Making Love Connections Latifah Turney
Assignment one, Research
Online Dating To Replace Offline Dating
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

4. Online: Making Love Connections Latifah Turney
Assignment one, Research
“More and more people are finding love online
which is persuading single people to explore their
online options”
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

5. Online: Making Love Connections Latifah Turney
Assignment one, Research
“Marriages formed from online connections have a
significantly lower divorce rate than marriages
formed from offline connections.”
http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

6. Online: Making Love Connections Latifah Turney
Assignment One, Description of Future Product or
Service
“Virtual Meet up via Smartphone”

7. Online: Making Love Connections Latifah Turney
Assignment Two, Name Process
• Selected Words: Compassionate, personal, love,
create, online, marriage, finder.
• Name Possibilities: Personal Marriage Finder,
Love Creator, Love Finder, Marriage Finder.
• Selected Name: Love Finder
• Justification: Love finder sounds most fitting for
an app that is a virtual meet up via your smart
phone.

8. Assignment Two, Brand Character Development Latifah Turney
Character/Persona
Encouraging
Compassionate
Jovial
Witty
Tone
Caring
Intimate
Passionate
Personal
Language
Organic
Love
Informal
Objective
Purpose
Connect
Inspire
Create
Help
Love Finder

9. Assignment Three, Logotype Research, Word from Diagram
• The word used as starting point:
– Inspire
Latifah Turney
• “LoveFinder” should inspire people to find
love or believe that they can find love.
• Customers will be inspired to believe that
they can find love and use the app to do so.

10. Assignment Three, Logotype Research Latifah Turney
• Google
– http://www.theislands360.com/wp-content/
uploads/2014/05/google.png
• Twitter
– http://www.simpliolabs.com/wp-content/
uploads/2014/03/twitter-logo.png
• Facebook
– http://facebook-logo.mapsofmap.com

11. Assignment Three, Finished Logo Latifah Turney

12. Assignment Four, Social Media Branding, Research Latifah Turney
• https://apps.facebook.com/match-machine/?
fb_source=search&ref=br_tf
• https://www.facebook.com/eharmony
• https://www.facebook.com/BlackPeopleMeet

13. Assignment Four, Social Media Branding, Creating Community Latifah Turney
• Promoted Through My Own Facebook
• Email
• Used Related Hashtags in posts
• Word of Mouth

14. Assignment Four, Social Media Branding, Facebook Pages Latifah Turney

15. Assignment Four, Social Media Branding, Facebook Pages Latifah Turney

16. Assignment Four, Social Media Branding, Facebook Pages Latifah Turney