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Adding New Media to Your PR Toolbox SOCIAL MEDIA 101 Lauren Beyer – April 2, 2008
“ Syllabus” ,[object Object],[object Object],[object Object],[object Object]
Communicating with Audiences ,[object Object],[object Object],[object Object],[object Object]
What is 2.0?   ,[object Object],[object Object],[object Object]
Defining Social Media  ,[object Object],[object Object]
Defining Social Media  ,[object Object]
Defining Social Media  ,[object Object],[object Object],[object Object],[object Object]
More Buzz Words ,[object Object],[object Object],[object Object],[object Object],[object Object]
TAGS ,[object Object]
New Media Applications
Who’s Using Social Media? ,[object Object],[object Object]
How can it work for you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NEW/OLD TRICKS ,[object Object],[object Object],[object Object]
WHY? ,[object Object],[object Object]
Elements of Social Media  ,[object Object],[object Object],[object Object]
GET STARTED EASILY… ,[object Object],[object Object],[object Object],[object Object]
 
 
Find the Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Toes in the Water… ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Missed Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts ,[object Object],[object Object],[object Object],[object Object]
Questions?  ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media 101 for PRSA