1. for whom do we design and build? who knows most about their own spaces and places?

2. demographic analysis: broad but shallow transactional analysis: narrow but deep

3. spatial psychology is built on expert usership and understanding the nature of their spatial transactions

5. understand the issues

6. find the 1st connector, explore the issues

7. connector cascade

8. agree the archetypal expert users

10. set up an appropriate campaign

11. give voice, listen, feedback

12. adjust, consult, agree

14. SIZE OF OPPORTUNITY + - FREQUENCY OF VISITS - Western’ expatriate workers business visitors ‘Western’ tourists Emirate families APPEAL OF CONCEPT Gulf shoppers wealthy Asians + mobile Middle Eastern

17. standalone vs. mall

18. partner vs. solo+ - RISK excl stand solo excl stand part excl mall solo incl stand solo excl mall part incl stand part incl mall solo incl mall part

20. luxury brands

21. European/US tastes

22. beautiful objects

23. refined service

24. look, don’t touch

25. rich clientele

26. older, female

27. vibrant stores

28. must-have brands

29. multicultural tastes

30. indulgences

31. welcoming service

32. try before you buy

33. affluent guests

35. indulgent

36. fun

37. personalised

38. clubby

40. tribal transactions: head chatter

41. shopping psychology: aisle behaviour

42. introducing the archetypes 30’s male manager in the software industry: well off young club-going, commuting girl. male financial-industries football and sports-bar devotee Asian teenager, non-drinking white British teenager, too young to drink legally family with young children young over-educated Eastern European services worker 40-something male skilled manual worker youngish artisan/performer retired female college lecturer male / female retail manager 60’s – 70’s blue collar retirees. 50-something, affluent commuter with teenage kids

43. which venues serve the most archetypes?

45. cool teens (other than drinking!)

46. cultural minority groups

47. affluent 30+s

49. Watford’s road system constricts formal circulation and bisects the city centre…

50. people find their own ways to where they want to go… add the underpass thread…

51. add the well-signposted cycle route thread…

52. and the randomness of everyday culture, lived in public… finding the real desire lines through meandering …

53. Woodside Leisure Centre The Parade The Horns Library Colosseum Palace Theatre Cassiobury Park cultural venues extend beyond the city centre , and most thrive in spite of the road system constrictions … Muse Palace Cafe Café Cha Cha Market The Pump House Newton Price Centre St Mary’s Church Harlequin Museum

54. www.cornerstonestrategies.co.uk the city’s threads are unplanned as well as planned, and the cultural zone extends organically.. .

55. no international design exchange

56. Blackpool Pride

57. finding a common voice

58. access, not buildings

59. Mapping the Necklace

60. pray, farm, fish, remember

61. organising strategies: making do

62. the largest room in the world

63. building the Temple

64. bringing it to life