Simon Property Group is the largest retail real estate company in the US, with a market capitalization of $46 billion. It owns 321 shopping centers across the US totaling 244 million square feet. Simon offers various media platforms within its shopping centers to advertise to consumers, including sky banners, standees, elevator wraps, and digital displays. It also facilitates brand promotions, events, and sponsorships to engage shoppers.
America's Leading Retail Real Estate Company S&P 500
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3. Premier Properties in Premier Markets The Forum Shops at Caesars Las Vegas, NV Lenox Square Atlanta, GA Roosevelt Field Long Island, NY Shops at Mission Viejo Mission Viejo, CA The Houston Galleria Houston, TX Town Center @ Boca Raton Boca Raton, FL
4. 321 Properties Across the United States SPG Regional Malls Mills Branded Centers Premium Outlets
5. Significant Footprint in Key Markets – Atlanta DMA Property Map Regional Malls Premium Outlets Community Centers
6. Significant Footprint in Key Markets – Washington DMA Property Map Regional Malls Premium Outlets Community Centers
7. Simon Malls deliver significant reach in major DMA’s across the nation. Scarborough Data Release 2 2007, Persons 18+ More than half of adults 18+ living in Atlanta and in Washington, D.C. visit a Simon Mall at least once every 3 months! Simon’s Market Depth 37% Chicago 39% Denver 39% Los Angeles 40% Dallas/Ft. Worth 44% New York 45% San Francisco 52% Washington, D.C. 55% Atlanta 61% Philadelphia 73% Boston 73% Indianapolis 78% Miami Percent of Total Population Adults 18+ that shop at Simon Malls in three months Market
19. Simon Makes it Easy to Plan and Buy Simon provides an array of tools, support, national and local staff to help effectively plan, buy and deploy media and other initiatives across each shopping center . Example: Fashion Center at Pentagon City
21. Brand Events and Promotions Capital One hosted mascot challenge for local area high school football team mascots. The event mirrored the Capital One Bowl college version in an effort to reach out to the community and to a younger audience. AT&T’s U-Verse Launch in Indiana included and on-mall experience at Castleton Mall (IN) to showcase and sell. Real Simple magazine’s annual ‘ Holiday Solutions’ tour is aimed at helping shoppers be more efficient in their holiday shopping, cooking, etc
22. Brand Events and Promotions Lahey Clinic Lounge at North Shore Mall hosts once a month events, such as blood pressure screenings, doctor meet and greets, Q&A sessions, health seminars & more Walt Disney Beach Party Promotion at the Florida Mall – 4 week Sky Banner campaign with a one day event promoting the Disney Water Parks The State Farm Random acts of Kindness were executed at 10 top malls on Black Friday and included free coffee, free valet parking, and free concierge services.
23. Brand Events and Promotions Burger King’s ‘ Play With Your Food’ tour brought a completely interactive set with games, samples, and fun activities for children to promote their new Kid’s Menu. Lexus set up test drives at malls to let consumers experience their new F series and it’s high performance features. The Titanic Artifact Tour went to malls across the country to bring actual artifacts and the story of the Titanic to the public – up close and personal. Universal Studios “Mamma Mia” DVD release sent groups of singing & dancing Mama Mia’s couponing to 20 Simon Malls.
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27. The Simon Kidgits Club is a shopper membership program designed to reinforce the mall as a family destination and connect consumers to our retailers who want to reach moms, dads, and kids. Program is active in 103 mall locations. Simon Kidgits Club
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29. Laura Stafford Regional Director of Business Development Simon Property Group- Mid-Atlantic Regional Office 1100 S. Hayes Street, M. 100 Arlington, VA 22202 Telephone (703) 415.2401 Cell (202) 279.0260 Email [email_address] www.simon.com