SoLoMo refers to the integration of social media, local information, and mobile technologies. It captures how these three forces are converging to change how organizations engage with audiences. Specifically, social networks provide viral reach, local features on mobile devices allow for targeted, location-based promotions, and the rise of smartphones has increased people's availability across social media and engagement with local content on mobile. Effective SoLoMo strategies listen to social media trends, identify key influencers, measure opinions, and facilitate dialogue across platforms to build trust and find advocates over the long run. Content should be personalized based on user context, location, interests and demonstrate what the organization does through timelines, events and making complex issues easy to understand through infographics
8. What is SoLoMo?
Social Media Social Apps drive
Networks give smartphone
viral capability to penetration
Local promotions
Mobile
Location increases
features time
core available for
to much activities and
mobile usage presence on
Social Media
Networks
Mobile makes Local
more useful
9. What is SoLoMo?
Social
Word-of-Mouth Marketing at scale
Dramatically more (accurate) users’ info online
Local
Revolution in multiple promotion media categories
Targeted – both for you and for your users
Mobile
Personal, always-on, location and context-aware
Can reach users at the exact moment and point of their
action and participation in event, trigger interest, engage
10.
11. Shall I go to the social media or
the social media will come to me?
EVERY GOOD CONVERSATION
STARTS WITH GOOD LISTENING
12. Before: Listen to the Social Media
- Observe what the trends related to your Issues of
Interest are
- Define influencers in social networks and new media
channels
- Measure the emotions of the key influences
- Observe what changes the opinions and emotions of the
stakeholders
How can we help you?
Strategy to connect your PA com goals with the
multilingual digital monitoring possibilities
Digital media monitoring dashboards
Social media channels monitoring dashboards
13. Engage in the Social Media
Use key findings from your Listening to create a long-term
strategy and action plan
- Don’t stop measuring
- Facilitate the active dialogue: Be responsive and ready
to apologize
- From lack of trust to word of mouse: find advocates of
your issue
How can we help you?
Design and Develop Facebook pages and applications
- related to a campaign: on your key issues,
- related to your organization: reputation, crisis
14. No matter if you want a
Social Media App, Game,
an Interactive Video or
a Local Mini Campaign on a Social
Media Platform or else
you have to
focus on
several key elements
15. The Context of your Audience
Personalize by Targeting – different type of user,
different content
16. Personalized Content
Allow different types of users visiting your SOLOMO platform,
to get different content relevant to their interests
√ Personalized newsletters by location; topic of interest…
√ Personalized agenda calendar + e-mail alert: you will be
able to chose from all events by location; topic of
interest…
√ Personalized invitations (e.g. with 3D printing) to events
√ Personalized animations/videos to involve in your issue
√ Opinion pools with incentives/rewards
17. Demonstrate What and How you Do
Timeline of Your Organization regarding its Past, Present
and Future…
√ History
√ Achievements & Goals in the respective policy area
√ Big events to come
√ Create value for your members, by demonstrating their
crucial role and place in the timeline
20. Complex Policy-Issues
Make complex issues or issues with negative reputation
- easy to understand
- engaging for the user to learn even more
- attractive for the user to promote to his/her peers
… by the usage of….
√ Infographics
√ Stop-Motion Animation
√ Interactive Video
√ Interactive User help desk
34. For more details:
Lucy Setian
Business Development Manager
M +32.485.00.32.08 - T +32.2.88.09.442
Jetselaan 120 - 1090 Brussels
@lucysetian - www.tcsdigitalworld.com
Editor's Notes
Local –
Sharing is Caring
Before you go in the social media -> Listen & Learn!
e.g. make the homepage of the Fb campaign an entrance to the 3 communities depending on the users’ preference by the 1 st Log-in…E.g. I’m a …
For examples see TCS Digital World showreel
This section would be linked also to the Map and Libary