Digital Public Affairs by Lucy Setian

1. Digital Public Affairs

2. Hello
business developer
I’m Lucy Setian

3. The traditional military definition of a “wingman” refers to the
pattern in which fighter jets fly.
The presence of a wingman adds the ability to employ more
dynamic tactics to the flight.
Chief Marketing Technology Officer.
It’s already a job or a role, or at least the pinnacle of cchallenges
on the CMO’s shoulders in managing the marketing technology
field.
TCS Digital World is a fine blend of wide expertise in the
marketing technology field.
Focussed on the client KPIs, we create, design, produce or
integrate performing solutions.

4. TCS Digital World offers a fine blend of
expertise in the marketing technology field.
This ranges from marketeers that are
passionateabouttechnologytotechieswhounder
standwhat marketeers want.
We have a core expert team in our Brussels
office, but we have a widenetwork of partners
thatenablesustodeliver the best
possiblesolutionsto meet yourKPI’s.
We bringexperienceto the table, but
challengedbyyoungfresh talent.
Innovativewhere we can, yetalwaysto the point.
Responsivetoyourdemands, andproactive in
feedingyouwithideas.

5. The birth
of Digital
Public
Affairs

6. Your Challenges

7. • Get the attention of your audience
• Engage your audience with your content
• Explain the content
• Keep them focused until the last line
• Activate them to act after the content
consumption

8. Ideas that work

9. Give more by less

10. InfographicsonAgriculture
CLIENT World WildlifeFund
INDUSTRY Public Sector
TARGET AUDIENCEMembersEuropeanParliament
SERVICESCreative, Production, Management
DELIVERABLESInfographics
• The farmers are in crisis.
• We have a lot of data to proof it.
• Legislation has to change.
• Ok, then you need an appealing story.
• With compelling data.
• To explain simply a complex issue.
• We took care of it.

11. Don’t lose your focus

12. iMobilityChallenge
CLIENTFédération Internationale de l’Automobile – Region 1
INDUSTRY Public sector
TARGET AUDIENCEConsumers, policystakeholders
SERVICESCreative, Production, Management
DELIVERABLES Visual Brand Identity , Website, Mascotte, Print
WEBSITEwww.imobilitychallenge.eu
• How to promote intelligent vehicles for
efficient mobility to a wider audience?
• Bybringing a human touch to a tech
project.
• With iMo.
• On line & off line.

13. Keep it comin

14. ‘Don’tLose The 3’ campaign
CLIENTEucomed
INDUSTRYTradeassociation (MedicalDevices)
TARGET AUDIENCEMembers of EuropeanParliament
SERVICES Consultancy, Creative, Production, Management
DELIVERABLESCampaignidea, visualidentity, website in
responsive design, email templates
WEBSITE www.dontlosethe3.eu
• Medical devices in Europe are approved
on average 3 year sooner than in the rest
of the world.
• It is about to change, maybe,..
• How to convince members of the Euroean
Parliament to keep regulation as it is?
• Focus on the USP.

17. In Review

18. • tell a compelling visual story
• less text – more data-driven approach
• light design
• Interactive and mobile
• serious but fun
• key words: icons, visuals, rich media
• one at a time

19. Our
Services

20. Analytical
Consultancy
Creative
Production
Integration
Consolidation
Management
Support

21. TCS Digital World offers a fine blend of
expertise in the marketing technology field.
This ranges from marketeers that are
passionateabouttechnologytotechieswhounder
standwhat marketeers want.
We have a core expert team in our Brussels
office, but we have a widenetwork of partners
thatenablesustodeliver the best
possiblesolutionsto meet yourKPI’s.
We bringexperienceto the table, but
challengedbyyoungfresh talent.
Innovativewhere we can, yetalwaysto the point.
Responsivetoyourdemands, andproactive in
feedingyouwithideas.

22. Thanks for watching